Tag "Trade magazin 2025/8-9"
HelloFresh is boosting British cooking confidence with new “Skills” recipe boxes
In the United Kingdom HelloFresh is offering new recipe boxes called “Skills”, designed to improve the cooking skills of customers. This article is available for reading in Trade magazin 2025/8-9....
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German retailer Lidl sets increasingly high animal welfare standards
In accordance with the rules for dairy products in Germany, which will be revised until the end of 2025, products such as cottage cheese, fresh cream, sour cream, cream cheese...
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Atria Finland modernises convenience food production
Finnish company Atria is investing EUR 82.4m in its Nurmo plant, with the goal of modernising its convenience food production and introducing green energy solutions. This article is available for...
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Bejgli in the basket: exploring Hungarian Christmas traditions
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Starbucks helps baristas with AI
Starbucks has begun testing its new generative AI, the Green Dot Assist virtual assistant, in 35 US stores, to help baristas with their work in real time. The innovation works...
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Dole sells US fresh vegetable business to new owner
The US fresh vegetable business of Dublin-based company Dole has been acquired by Organicgirl, a packaged salad firm owned by Arable Capital Partners, for USD 140m. This merger will result...
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AI-powered customer service at municipalities
Hundreds of municipalities in Hungary will soon have AI-powered customer service “colleagues”, who will be available 24/7 via email and phone and will respond within 5 seconds in any language....
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“Soproni has been there with people in the small and big moments for generations”
An interview with Nikos Zois, managing director of HEINEKEN Hungária. – Soproni Brewery is celebrating its 130th anniversary this year. How is the company experiencing this milestone? – The 130-year history...
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Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
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Dm babybonus for expectant mothers and families with young children
In May 2025 dm launched a new digital service for expectant mothers and families with young children, called dm babybonus, which has personalised content, exclusive coupons and information to support...
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Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
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Christmas 2025: we start earlier, spend consciously and choose using AI
Just like in last year, consumers remained cautious about spending in the first half of 2025 and tended to wait and see. This article is available for reading in Trade...
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Security remains the most important factor in online shopping
According to Visa’s 2025 survey of e-commerce payments in Central and Eastern Europe, security remains the most important factor for 83% of Hungarian consumers when shopping online. This article is...
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Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
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K&H: credit card in just a minute – a new era in banking
K&H Bank’s AI-powered developments are taking the customer experience to a new level: personal loans, credit cards and overdraft loans can now be applied for and obtained in just one...
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Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
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Value of smartphone payments approaches HUF 1,400bn
Nearly HUF 1.4bn and 173 million transactions: this is the balance sheet for smart device payments at K&H over the past three years. This article is available for reading in...
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Own store and webshop for producers in Szentes
The Southern Great Plain Horticulture Cooperative (DélKerTÉSZ) has launched its webshop and opened its own store, making it even easier for shoppers to purchase fresh, high-quality Hungarian vegetables. This article...
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Lidl: technology also helps on the road to climate neutrality
Lidl is testing an AI-powered tool in Switzerland that measures the CO2 emissions of products across the entire value chain, using a standardised methodology. This article is available for reading...
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Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
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Selected from home – domestic values on the shelves of PENNY stores
For Hungarian shoppers domestic products are guaranteed to taste better and be fresh. More and more people are consciously looking for food from Hungarian farmers. PENNY wishes to satisfy this...
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British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
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Strategic acquisition completed: Eisberg Hungary Kft. is now part of Green Factory
As part of a strategic acquisition, Poland-based Green Factory has bought the Hungarian and Romanian subsidiaries of Eisberg. Green Factory is one of the best-know food producers in the region,...
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Consultation on the EU Code of Practice on AI concluded
The European Commission has published the final draft of its Code of Practice on General- Purpose AI. This article is available for reading in Trade magazin 2025/8-9. The document is structured around three main...
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Competitive advantage or risk?
According to EY’s international research, there is a sharp divide between senior executives and users when it comes to the reliability of AI. While most managers believe their companies have...
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Committed to the future of modern, sustainable and quality-oriented pasta production
At Mary-Ker Pasta Kft. we do our best not only to maintain our current market position, but also to continuously improve our capacities, quality assurance systems and environmentally conscious operations....
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MARTINI® has a new look
MARTINI, the high-quality Italian vermouth with a 160-year history, is now available in a new, stylish and distinctive bottle that reflects the premium quality of the drink. The portfolio offers...
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New products in the Price Monitoring System
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH) has been expanded with 42 new product categories. This article is available for reading in Trade magazin 2025/8-9....
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With a competitive agriculture for the development of rural regions
Hungary has been implementing its largest agricultural and food industry development programmes over the past decade. The Rural Development Program (RDP) and the subsequent Common Agricultural Policy Strategic Plan (CAP...
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New opening and store modernisation from SPAR across Hungary
SPAR Magyarország has opened its latest supermarket in Szombathely, as a result of an investment of more than HUF 1bn. This article is available for reading in Trade magazin 2025/8-9....
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