Tag "Trade magazin 2025/8-9"
100 years – 100 ice creams
In 2025 Hajdúszoboszló hosted the Ice Cream of the Year competition, with a record number of entries and a bigger variety of flavours than ever before. This article is available...
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Business Meetup & Dinner: compass in a chaotic world
Trade magazin’s Business Meetup & Dinner event once again provided a forum where business decision-makers could find analytical insights and strategic inspiration. This article is available for reading in Trade...
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Lessons learned from the first reports: CSRD isn’t a burden, it is a roadmap
EY’s benchmark study has analysed the first sustainability reports of 60 large European companies subject to CSRD. At a webinar presenting the results, Ákos Lukács, Barbara Márton and Tamás Dudás...
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K&H sustainability index: we are thinking well, but our actions don’t always correspond
The attitude sub-index measuring how corporate leaders view sustainability has reached a new high of 72 points, which is the highest value in the history of the K&H sustainability index....
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NATRUE Barista Oat Matcha Latte
Traditions play an important role in our lives, but let’s face it: we live busy lives and convenience often wins. This is why NATRUE has created Barista Oat Matcha Latte,...
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Palm trees grow under pressure
More and more domestic companies are treating sustainability as a strategic priority, while the regulatory environment is also changing rapidly. This article is available for reading in Trade magazin 2025/8-9....
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When the AI is writing
I thought I would give AI a try and asked it to write the editorial for this issue. I admit that with our ever-growing to-do lists, dwindling time and frozen...
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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Belgian strawberries get cardboard packaging in Delhaize stores
Belgian retailer Delhaize is switching from plastic to cardboard packaging for its domestic strawberry range, eliminating around 17 tonnes of plastic from its operations each year. This article is available...
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Atria Finland modernises convenience food production
Finnish company Atria is investing EUR 82.4m in its Nurmo plant, with the goal of modernising its convenience food production and introducing green energy solutions. This article is available for...
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Starbucks helps baristas with AI
Starbucks has begun testing its new generative AI, the Green Dot Assist virtual assistant, in 35 US stores, to help baristas with their work in real time. The innovation works...
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Dole sells US fresh vegetable business to new owner
The US fresh vegetable business of Dublin-based company Dole has been acquired by Organicgirl, a packaged salad firm owned by Arable Capital Partners, for USD 140m. This merger will result...
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AI-powered customer service at municipalities
Hundreds of municipalities in Hungary will soon have AI-powered customer service “colleagues”, who will be available 24/7 via email and phone and will respond within 5 seconds in any language....
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Virtual makeup and AI assistant: L’Oréal unveils the future of the beauty industry
In June 2025 L’Oréal introduced its largest beauty innovation portfolio to date at the VivaTech conference in Paris, showcasing the technological future of the beauty industry. This article is available...
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Amazon: office worker numbers may reduce
Amazon CEO Andy Jassy said in an internal memo that the introduction of generative AI and smart agents could lead to a reduction in the number of office workers at...
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Hungary’s first AI handbook is available
Twelve professional organisations, including the Association of Hungarian Communication Agencies, the Hungarian Publishers’ Association and the Hungarian Marketing Association have published a Hungarian AI handbook. This article is available for...
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Trigo to use AI in fighting shoplifting
With a solution based on AI and computer vision, Israeli company Trigo is taking the fight against shoplifting to a new level. This article is available for reading in Trade...
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Lidl: technology also helps on the road to climate neutrality
Lidl is testing an AI-powered tool in Switzerland that measures the CO2 emissions of products across the entire value chain, using a standardised methodology. This article is available for reading...
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Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
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Selected from home – domestic values on the shelves of PENNY stores
For Hungarian shoppers domestic products are guaranteed to taste better and be fresh. More and more people are consciously looking for food from Hungarian farmers. PENNY wishes to satisfy this...
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British retailers prioritise AI in technological development
According to a survey by Pricer, 67% of British retailers are prioritising AI over other previously planned in-store technology investments. This article is available for reading in Trade magazin 2025/8-9....
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Consultation on the EU Code of Practice on AI concluded
The European Commission has published the final draft of its Code of Practice on General- Purpose AI. This article is available for reading in Trade magazin 2025/8-9. The document is structured around three main...
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Competitive advantage or risk?
According to EY’s international research, there is a sharp divide between senior executives and users when it comes to the reliability of AI. While most managers believe their companies have...
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MARTINI® has a new look
MARTINI, the high-quality Italian vermouth with a 160-year history, is now available in a new, stylish and distinctive bottle that reflects the premium quality of the drink. The portfolio offers...
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New products in the Price Monitoring System
The online Price Monitoring System operated by the Hungarian Competition Authority (GVH) has been expanded with 42 new product categories. This article is available for reading in Trade magazin 2025/8-9....
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New opening and store modernisation from SPAR across Hungary
SPAR Magyarország has opened its latest supermarket in Szombathely, as a result of an investment of more than HUF 1bn. This article is available for reading in Trade magazin 2025/8-9....
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