Tag "Trade magazin 2025/8-9"
Guinness-inspired ice cream on the US market
Date: 2025-09-08 10:09:31
Guinness is launching a new limited edition ice cream in the US, in collaboration with Van Leeuwen (known for its unique seasonal ice cream creations based on unusual ideas), inspired...
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Dr Zoltán Pogátsa on the Hungarian economy: neither the golden age, nor an apocalypse
Date: 2025-09-05 12:46:35
In his presentation at Trade magazin’s Business Meetup & Dinner event, economist, sociologist and associate professor Dr Zoltán Pogátsa told: there is no reason for either euphoria or panic as...
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“Soproni has been there with people in the small and big moments for generations”
Date: 2025-09-05 11:54:04
An interview with Nikos Zois, managing director of HEINEKEN Hungária. – Soproni Brewery is celebrating its 130th anniversary this year. How is the company experiencing this milestone? – The 130-year history...
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Five microtrends rewriting green claim strategies
Date: 2025-09-05 11:18:20
As sustainability communication is maturing, vague, formulaic green claims are disappearing from the market. This article is available for reading in Trade magazin 2025/8-9. Based on the spring 2025 forecasts...
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Czelli Scone flour mix
Date: 2025-09-05 10:48:17
Scone flour mix is the latest addition to the flour mix portfolio, to which only lukewarm water and butter need to be added, before mixing all the ingredients and letting...
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Christmas starts in the kitchen
Date: 2025-09-05 09:21:27
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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HelloFresh is boosting British cooking confidence with new “Skills” recipe boxes
Date: 2025-09-05 09:06:42
In the United Kingdom HelloFresh is offering new recipe boxes called “Skills”, designed to improve the cooking skills of customers. This article is available for reading in Trade magazin 2025/8-9....
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Labour market trends in grocery retail
Date: 2025-09-03 11:57:00
In the second half of last year 338,000 people were employed in retail trade in Hungary, according to a study commissioned by the National Trade Association (OKSZ) and conducted by...
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Sustainability in the pressure of time
Date: 2025-09-03 11:43:39
Sustainability is no longer just a moral issue, but an economic, social and environmental imperative. This article is available for reading in Trade magazin 2025/8-9. FAO, GREEN BRANDS and the...
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Rice: the category is waiting for prices to soften
Date: 2025-09-03 11:11:33
Although domestic food inflation eased in 2024, rice prices kept rising in Hungary. This was mainly the result of price movements on the world market, as around 80-85% of the...
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NEW REGINA CHRISTMAS NAPKINS
Date: 2025-09-03 10:46:00
Turn your festive table into a magical place with Regina Christmas napkins! This season they come in brand new designs: charming reindeer, happy polar bears, classic mistletoe, elegant snowflakes and...
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Strategic acquisition completed: Eisberg Hungary Kft. is now part of Green Factory
Date: 2025-09-03 10:27:54
As part of a strategic acquisition, Poland-based Green Factory has bought the Hungarian and Romanian subsidiaries of Eisberg. Green Factory is one of the best-know food producers in the region,...
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German retailer Lidl sets increasingly high animal welfare standards
Date: 2025-09-03 10:04:10
In accordance with the rules for dairy products in Germany, which will be revised until the end of 2025, products such as cottage cheese, fresh cream, sour cream, cream cheese...
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Bejgli in the basket: exploring Hungarian Christmas traditions
Date: 2025-09-03 10:01:39
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Christmas 2025: we start earlier, spend consciously and choose using AI
Date: 2025-09-02 12:48:09
Just like in last year, consumers remained cautious about spending in the first half of 2025 and tended to wait and see. This article is available for reading in Trade...
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YouGov Brand Footprint 2025: the favourite FMCG brands of shoppers
Date: 2025-09-02 12:19:36
YouGov Brand Footprint is one of the world’s most comprehensive FMCG brand rankings, measuring not awareness or likeability, but actual purchasing decisions. This article is available for reading in Trade...
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Committed to the future of modern, sustainable and quality-oriented pasta production
Date: 2025-09-02 11:12:50
At Mary-Ker Pasta Kft. we do our best not only to maintain our current market position, but also to continuously improve our capacities, quality assurance systems and environmentally conscious operations....
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Clean as can be
Date: 2025-09-02 10:48:06
Shoppers are becoming more conscious in their decisions: many are looking for promotional, lower-priced cleaning products and are willing to switch between certain categories or brands due to their price-sensitivity....
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Shared goal, different paths
Date: 2025-09-02 10:00:41
In our article five organisations share their experiences in putting sustainability into practice. This article is available for reading in Trade magazin 2025/8-9. The Hungarian Food Bank Association has successfully...
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Hulala Milky Touch whipping cream spray 500 g
Date: 2025-09-02 09:45:50
Discover Hulala Milky Touch whipping cream spray and let it impress you with its delicate, milky taste! This ready-to-use whipping cream spray has a velvety texture, it is 80% milk-based...
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Tesco is building a green logistics centre at London Gateway
Date: 2025-09-02 08:23:39
Tesco will open its new environmentally friendly distribution centre at DP World London Gateway in 2029. This article is available for reading in Trade magazin 2025/8-9. The new facility will...
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YouGov Shopper: market research on new grounds
Date: 2025-09-01 10:47:25
Last year global research firm YouGov acquired GfK’s Household Panel business, ushering in a new era in domestic market research. Let’s hear about the details from Tünde Turcsán, managing director...
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With a competitive agriculture for the development of rural regions
Date: 2025-09-01 10:40:09
Hungary has been implementing its largest agricultural and food industry development programmes over the past decade. The Rural Development Program (RDP) and the subsequent Common Agricultural Policy Strategic Plan (CAP...
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Robust change in the coffee category
Date: 2025-09-01 10:18:34
The battle between rising coffee bean prices and easing inflation has been won by the former: in the first half of 2025 like-for-like coffee sales declined by about 4% in...
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Brand Ambassador
Date: 2025-09-01 09:48:22
Since April I have been working in my old-new favourite industry, far from FMCG but close to retail: on the DIY market. This article is available for reading in Trade...
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Cocktail revolution behind the Iron Curtain
Date: 2025-08-26 19:05:24
An article titled “The post-Soviet cocktail revival” appeared in Drinks International magazine: Alia Akkam, a writer living in Budapest, took readers on an exciting gastronomic journey through the region. This...
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Vegan pastry shop opens in Százhalombatta
Date: 2025-08-26 18:16:54
A new vegan pastry shop called DesszertÁlom has opened in Százhalombatta. This article is available for reading in Trade magazin 2025/8-9. This is the city’s first purely plant-based dessert shop....
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Which way is the smile industry going?
Date: 2025-08-26 18:02:25
In the past few years the oral care category has shown significant changes in volume and value. The decline experienced in the wake of the pandemic has eased by now...
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St. Andrea named Winery of the Year
Date: 2025-08-26 16:53:51
Hungarian wineries work with faith, perseverance and loyalty, while keeping pace with technological developments and changing consumer habits, emphasised Imre Hubai, state secretary at the Ministry of Agriculture at the...
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Our best wines
Date: 2025-08-26 16:44:24
The winners of this year’s 44th National Wine Competition were announced at an awards gala. This article is available for reading in Trade magazin 2025/8-9. Organised by the National Council of...
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