Tag "Trade magazin 2025/8-9"
Tesco’s food rescue heroes reduced the company’s food waste by 73%
In its recently published ninth food waste report, Tesco reports a 73% decrease in waste generated by its operations. At the same time the retail chain increased the amount of food donated...
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Brand Ambassador
Since April I have been working in my old-new favourite industry, far from FMCG but close to retail: on the DIY market. This article is available for reading in Trade...
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YouGov Shopper: market research on new grounds
Last year global research firm YouGov acquired GfK’s Household Panel business, ushering in a new era in domestic market research. Let’s hear about the details from Tünde Turcsán, managing director...
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Vodka – the new faces of colourless
Vodka is still the most popular spirit in Hungary. The category is dominated by domestic brands, but the owners of major international brands also play a big role in the...
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When protection is no longer enough: cyber exposure in 2025
According to Mastercard Cyber Insights 2025, corporate responses and regulatory frameworks are currently struggling to keep up with cyber risks. This article is available for reading in Trade magazin 2025/8-9....
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When the AI is writing
I thought I would give AI a try and asked it to write the editorial for this issue. I admit that with our ever-growing to-do lists, dwindling time and frozen...
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Rice: the category is waiting for prices to soften
Although domestic food inflation eased in 2024, rice prices kept rising in Hungary. This was mainly the result of price movements on the world market, as around 80-85% of the...
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(HU) Egészség, trendbe csomagolva
Inflation, declining purchasing power and general price-sensitivity haven’t left the functional food market untouched: for many shoppers added health benefits have taken a back seat and price has become the...
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Vitamins are no longer a luxury
The market for over-the-counter (OTC) dietary supplements has undergone significant changes in recent years. A healthy lifestyle and a preventive approach are becoming important factors in purchasing decisions. This article...
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Ágnes Topor: “Many are unaware of the sales-boosting effect of vouchers”
The present economic conditions are negatively affecting consumers, manufacturers and retailers alike. One of the keys to the success of consumer promotions and loyalty programmes is that participants find the...
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Labour market trends in grocery retail
In the second half of last year 338,000 people were employed in retail trade in Hungary, according to a study commissioned by the National Trade Association (OKSZ) and conducted by...
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Lidl donates another HUF 100 million to the Heim Pál National Pediatric Institute
As a responsible and ethical company, Lidl Magyarország considers it important to contribute to supporting disadvantaged and sick children and their families through its donation programme. As part of this,...
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Sustainable gastronomy
Whenever the term “sustainability in hospitality” is mentioned, we can see nodding and smiling faces: of course it is important! At the same time livelihood issues inevitably take precedence over...
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Continuous renewal on the path to sustainability
MiReHu’s sustainability efforts already have a strong presence in our daily lives. Developed over the past few years, the company’s awareness-raising activities are well known and recognised all over Hungary....
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Rossmann: consciousness, responsibility, inspiration – three projects, one set of values
For Rossmann sustainability and social responsibility aren’t simply campaigns, but core corporate values. This commitment is demonstrated by three recent initiatives. Green Brands award for the enerBIO brand: Rossmann’s own brand...
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This year’s Symbol of Sustainability winners announced
Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...
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Robust change in the coffee category
The battle between rising coffee bean prices and easing inflation has been won by the former: in the first half of 2025 like-for-like coffee sales declined by about 4% in...
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Brands under the Christmas tree
This article is available for reading in Trade magazin 2025/8-9. Linda Takács, head of beauty and personal care at Unilever Magyarország Kft. cites NIQ data to tell: in the 2024...
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Bakery World strengthens its positions with new brands, Loose’s Biscuit and Grandoletti
A Belgian-owned company operating in Hungary for more than thirty years, Bakery World Kft. has entered a new era: in addition to its well-known private label production, it will now...
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The flavours of Christmas
The spice market is showing steady growth, mainly due to continued demand for home cooking and the strengthening of the grilling and BBQ season. This article is available for reading...
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A refreshing experience on the go: iced coffees added to Shell Café’s product selection
Shell Café is expanding its offering with two new iced coffees: the mild Caffè Latte and a refreshing version of the classic Cappuccino offer a pleasant alternative to traditional coffee...
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Christmas starts in the kitchen
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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New directions in warehousing
In the warehousing sector the regulatory environment is undergoing big changes: the introduction of the Logistics Park certification from 2025 set a new entry threshold, especially for larger capacity providers....
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Data-driven decisions
Digitalisation is the driving force behind the development of domestic tracking systems. Technological innovation focuses on the visualisation and analysis of real-time data, with a particular emphasis on solutions tailored...
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Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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Tesco is building a green logistics centre at London Gateway
Tesco will open its new environmentally friendly distribution centre at DP World London Gateway in 2029. This article is available for reading in Trade magazin 2025/8-9. The new facility will...
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Belgian strawberries get cardboard packaging in Delhaize stores
Belgian retailer Delhaize is switching from plastic to cardboard packaging for its domestic strawberry range, eliminating around 17 tonnes of plastic from its operations each year. This article is available...
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Podravka sells confectionery business to Bosnian company
Žito, the Slovenian subsidiary of Croatian food company Podravka is selling its confectionery business to Bosnian firm UPI Star for EUR 8.6m. This article is available for reading in Trade...
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Guinness-inspired ice cream on the US market
Guinness is launching a new limited edition ice cream in the US, in collaboration with Van Leeuwen (known for its unique seasonal ice cream creations based on unusual ideas), inspired...
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