Tag "Trade magazin 2025/8-9"
Guinness-inspired ice cream on the US market
Guinness is launching a new limited edition ice cream in the US, in collaboration with Van Leeuwen (known for its unique seasonal ice cream creations based on unusual ideas), inspired...
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Dr Zoltán Pogátsa on the Hungarian economy: neither the golden age, nor an apocalypse
In his presentation at Trade magazin’s Business Meetup & Dinner event, economist, sociologist and associate professor Dr Zoltán Pogátsa told: there is no reason for either euphoria or panic as...
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“Soproni has been there with people in the small and big moments for generations”
An interview with Nikos Zois, managing director of HEINEKEN Hungária. – Soproni Brewery is celebrating its 130th anniversary this year. How is the company experiencing this milestone? – The 130-year history...
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Five microtrends rewriting green claim strategies
As sustainability communication is maturing, vague, formulaic green claims are disappearing from the market. This article is available for reading in Trade magazin 2025/8-9. Based on the spring 2025 forecasts...
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Czelli Scone flour mix
Scone flour mix is the latest addition to the flour mix portfolio, to which only lukewarm water and butter need to be added, before mixing all the ingredients and letting...
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Christmas starts in the kitchen
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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HelloFresh is boosting British cooking confidence with new “Skills” recipe boxes
In the United Kingdom HelloFresh is offering new recipe boxes called “Skills”, designed to improve the cooking skills of customers. This article is available for reading in Trade magazin 2025/8-9....
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Labour market trends in grocery retail
In the second half of last year 338,000 people were employed in retail trade in Hungary, according to a study commissioned by the National Trade Association (OKSZ) and conducted by...
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Sustainability in the pressure of time
Sustainability is no longer just a moral issue, but an economic, social and environmental imperative. This article is available for reading in Trade magazin 2025/8-9. FAO, GREEN BRANDS and the...
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Rice: the category is waiting for prices to soften
Although domestic food inflation eased in 2024, rice prices kept rising in Hungary. This was mainly the result of price movements on the world market, as around 80-85% of the...
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NEW REGINA CHRISTMAS NAPKINS
Turn your festive table into a magical place with Regina Christmas napkins! This season they come in brand new designs: charming reindeer, happy polar bears, classic mistletoe, elegant snowflakes and...
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Strategic acquisition completed: Eisberg Hungary Kft. is now part of Green Factory
As part of a strategic acquisition, Poland-based Green Factory has bought the Hungarian and Romanian subsidiaries of Eisberg. Green Factory is one of the best-know food producers in the region,...
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German retailer Lidl sets increasingly high animal welfare standards
In accordance with the rules for dairy products in Germany, which will be revised until the end of 2025, products such as cottage cheese, fresh cream, sour cream, cream cheese...
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Bejgli in the basket: exploring Hungarian Christmas traditions
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Christmas 2025: we start earlier, spend consciously and choose using AI
Just like in last year, consumers remained cautious about spending in the first half of 2025 and tended to wait and see. This article is available for reading in Trade...
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YouGov Brand Footprint 2025: the favourite FMCG brands of shoppers
YouGov Brand Footprint is one of the world’s most comprehensive FMCG brand rankings, measuring not awareness or likeability, but actual purchasing decisions. This article is available for reading in Trade...
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Committed to the future of modern, sustainable and quality-oriented pasta production
At Mary-Ker Pasta Kft. we do our best not only to maintain our current market position, but also to continuously improve our capacities, quality assurance systems and environmentally conscious operations....
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Clean as can be
Shoppers are becoming more conscious in their decisions: many are looking for promotional, lower-priced cleaning products and are willing to switch between certain categories or brands due to their price-sensitivity....
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Shared goal, different paths
In our article five organisations share their experiences in putting sustainability into practice. This article is available for reading in Trade magazin 2025/8-9. The Hungarian Food Bank Association has successfully...
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Hulala Milky Touch whipping cream spray 500 g
Discover Hulala Milky Touch whipping cream spray and let it impress you with its delicate, milky taste! This ready-to-use whipping cream spray has a velvety texture, it is 80% milk-based...
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Tesco is building a green logistics centre at London Gateway
Tesco will open its new environmentally friendly distribution centre at DP World London Gateway in 2029. This article is available for reading in Trade magazin 2025/8-9. The new facility will...
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YouGov Shopper: market research on new grounds
Last year global research firm YouGov acquired GfK’s Household Panel business, ushering in a new era in domestic market research. Let’s hear about the details from Tünde Turcsán, managing director...
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With a competitive agriculture for the development of rural regions
Hungary has been implementing its largest agricultural and food industry development programmes over the past decade. The Rural Development Program (RDP) and the subsequent Common Agricultural Policy Strategic Plan (CAP...
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Robust change in the coffee category
The battle between rising coffee bean prices and easing inflation has been won by the former: in the first half of 2025 like-for-like coffee sales declined by about 4% in...
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Brand Ambassador
Since April I have been working in my old-new favourite industry, far from FMCG but close to retail: on the DIY market. This article is available for reading in Trade...
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Cocktail revolution behind the Iron Curtain
An article titled “The post-Soviet cocktail revival” appeared in Drinks International magazine: Alia Akkam, a writer living in Budapest, took readers on an exciting gastronomic journey through the region. This...
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Vegan pastry shop opens in Százhalombatta
A new vegan pastry shop called DesszertÁlom has opened in Százhalombatta. This article is available for reading in Trade magazin 2025/8-9. This is the city’s first purely plant-based dessert shop....
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Which way is the smile industry going?
In the past few years the oral care category has shown significant changes in volume and value. The decline experienced in the wake of the pandemic has eased by now...
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St. Andrea named Winery of the Year
Hungarian wineries work with faith, perseverance and loyalty, while keeping pace with technological developments and changing consumer habits, emphasised Imre Hubai, state secretary at the Ministry of Agriculture at the...
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Our best wines
The winners of this year’s 44th National Wine Competition were announced at an awards gala. This article is available for reading in Trade magazin 2025/8-9. Organised by the National Council of...
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