Tag "Trade magazin 2025/8-9"
Hungarian companies are focusing on stability and preparing for growth
EY has surveyed more than 1,000 business owners in 16 countries, including Hungary, Romania, Slovakia, Croatia, Poland, Slovenia, and Serbia, to gauge the business sentiment. This article is available for...
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A refreshing experience on the go: iced coffees added to Shell Café’s product selection
Shell Café is expanding its offering with two new iced coffees: the mild Caffè Latte and a refreshing version of the classic Cappuccino offer a pleasant alternative to traditional coffee...
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Watermelon buyers are safe
Once again the National Authority for Trade and Consumer Protection (NKFH) and government agency experts are conducting nationwide inspections of watermelon quality and labelling this year. This article is available...
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Strengthening role for tourism
According to a recent analysis by the GKI Economic Research Institute, tourism has grown significantly in Hungary over the past 15 years. This article is available for reading in Trade...
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Biskids organic biscuits
Biskids organic biscuits can be given to children from the age of 6 months and they are made without added sugar or palm oil. Their high fibre content supports healthy...
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When protection is no longer enough: cyber exposure in 2025
According to Mastercard Cyber Insights 2025, corporate responses and regulatory frameworks are currently struggling to keep up with cyber risks. This article is available for reading in Trade magazin 2025/8-9....
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Price increase intentions of companies are down, but…
In recent years the Hungarian economy has been hit by several external shocks. This article is available for reading in Trade magazin 2025/8-9. The first of these was the Covid-19...
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Expanding professional programme – SIRHA Budapest is back!
SIRHA Budapest, Central Europe’s biggest food industry and HORECA trade fair will open its gates once again on 3 March 2026. The region’s most prominent hospitality and gastronomic professionals will...
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Raw milk’s price drops below 200 forints
According to AKI PÁIR data, the average national producer price of raw milk in Hungary was HUF 199.3/kg in June 2025. With both fat and protein content declining by 0.06...
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The strategy behind beauty: Rossmann Beauty Expo
The Rossmann x Krémmánia Beauty Expo welcomed visitors for the fourth time in the MVM Dome on 23-24 May. This article is available for reading in Trade magazin 2025/8-9. More...
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Eisberg to add a vegan option to its complex salad bowl range this autumn
According to Eisberg’s latest research, 67% of respondents consider healthy products to be too expensive and a third find them difficult to access. This article is available for reading in...
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Food rescue on a German scale
Since 2016 the Too Good To Go (TGTG) app has saved more than 63 million meals from being thrown away in Germany. This article is available for reading in Trade...
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Márka Mango
Márka Mango is the latest and most exotic addition to Márka’s classic product range. A refreshing mango flavour experience to the usual Márka quality. Contact: Márka Üdítőgyártó Kft.; e-mail: kereskedelem@markaudito.hu; web: www.markaudito.hu...
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Réka Rubint: “Only one thing tires me: resting…”
Szilvia Krizsó interviewed fitness trainer and lifestyle consultant Réka Rubint in Trade magazin’s Future Talks business podcast series. In the article below you can only read excerpts – the full...
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Camping brand revamped
With the revamp of the Camping brand, Kőröstej isn’t only expanding its product selection, but also updating the recipes and from August 2025 the packaging. Contact: Kőröstej Kft.; e-mail: mail@korostej.hu; web:...
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This year’s Symbol of Sustainability winners announced
Trade magazin has announced the winners of the sixth Symbol of Sustainability competition. This year 20 entries won awards in seven categories. Each year Symbol of Sustainability introduces successful projects...
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All that studying has borne fruit
Sándor Márton (Bagaméri Ice Cream Parlour), the winner of Ice Cream of the Year took home two awards from the competition. This article is available for reading in Trade magazin...
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Lidl donates another HUF 100 million to the Heim Pál National Pediatric Institute
As a responsible and ethical company, Lidl Magyarország considers it important to contribute to supporting disadvantaged and sick children and their families through its donation programme. As part of this,...
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Dea Frankó Csuba at the Inno d’Or conference: a future that can be shaped
According to futurologist Dea Frankó Csuba, futurology is no longer about predicting the future, but rather a strategic tool that helps to consciously identify innovation directions. This article is available...
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Sustainable gastronomy
Whenever the term “sustainability in hospitality” is mentioned, we can see nodding and smiling faces: of course it is important! At the same time livelihood issues inevitably take precedence over...
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Continuous renewal on the path to sustainability
MiReHu’s sustainability efforts already have a strong presence in our daily lives. Developed over the past few years, the company’s awareness-raising activities are well known and recognised all over Hungary....
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What drink flavours did the summer bring?
According to a survey by Innova Market Insights, this summer consumers were looking for refreshing, lively flavours that evoke nostalgia and sunshine. This article is available for reading in Trade...
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Bert vegan organic product range
Vegan products made from natural ingredients in Székelyföld, including yogurt cultures, kefir cultures and products matured with noble mould on-site. Contact: Distributor: Real Nature Kft. Éva de Gereczné Rudnai head...
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Prestigious cocktail competition
The first World Class Hungary bartender competition, the national final of which was held in Four Seasons Hotel Gresham Palace, was a huge success. This article is available for reading...
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New directions in warehousing
In the warehousing sector the regulatory environment is undergoing big changes: the introduction of the Logistics Park certification from 2025 set a new entry threshold, especially for larger capacity providers....
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Coccolino Laundry Perfume
Revolutionise your laundry routine with Coccolino Laundry Perfume. Enriched with essential oils and microbeads, its transparent formula is effective even in rapid and cold wash cycles and it leaves no...
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Rossmann: consciousness, responsibility, inspiration – three projects, one set of values
For Rossmann sustainability and social responsibility aren’t simply campaigns, but core corporate values. This commitment is demonstrated by three recent initiatives. Green Brands award for the enerBIO brand: Rossmann’s own brand...
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More from less – this is how the world is cooking in 2025
Euromonitor has published the results of its recent 100-country research on key trends shaping the cooking ingredients and ready meals market. It has identified five main trends with a significant...
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Consumer consciousness is limited by our wallets
According to PwC’s Voice of the Consumer survey, which summarises the opinions of more than 21,000 consumers in 28 countries, shoppers would primarily buy food products that are in line...
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Data-driven decisions
Digitalisation is the driving force behind the development of domestic tracking systems. Technological innovation focuses on the visualisation and analysis of real-time data, with a particular emphasis on solutions tailored...
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