Tag "Trade magazin 2025/5"
Topjoy XXL purée – cactus and mango
Topjoy continues to expand its fruit purée selection with a new 200g format. The new XXL product will be available in two exciting versions, cactus and mango. Contact: Produced/Distributed by...
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Lidl Switzerland adds fresh chilled products to food rescue programme
Lidl Switzerland has stepped up its food waste prevention programme by donating chilled fresh products such as cheese, yogurt and fresh meat to the charities Tischlein deck dich and Schweizer...
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Make quality visible! Choose the Excellent Product trademark!
For nearly 20 years Hungarian Product Nonprofit Kft. has been using its trademarks to help consumers easily identify domestic products and services. At the same time, the company also helps...
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Generation change at Mary-Ker Pasta: “I am ready to take over the leadership of the company”
Csaba Mándy Jr, the future head of Mary-Ker Pasta Kft. talked to our magazine about the company’s past, leadership challenges and future plans. How did you grow into running the...
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Deliveroo launches new home delivery service
Deliveroo’s new Deliveroo Express service in the UK and Ireland gives grocery chains and retailers the opportunity to offer instant home delivery through their own online platforms. This article is...
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Smart breakfast
Overall the cereal market stagnated last year, but performance varied across segments. While the traditional cereal category produced a small decline in both value and volume, the muesli and granola...
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In the rhythm of modern life: freedom or trap?
We are trying to find out how digitalisation, constant accessibility and new digital solutions are shaping the lifestyles of the 500 people we have interviewed (representative sample). This article is...
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Quality on the grill
This article is available for reading in Trade magazin 2025/5. The 2024 barbecue season got off to a slow start, but then it gained momentum. A cooler spring was followed...
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Papa’s Pilar Rum
Papa’s Pilar is a premium rum brand created in honour of Ernest Hemingway. The rum is made from a blend of the best rums from various Caribbean and Floridian distilleries...
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Introducing the new general manager of Henkel Consumer Brands: Maurizio Salvaggio believes in the power of a team
On 1 April Maurizio Salvaggio took over the leadership of the consumer brands division at Henkel Magyarország. Maurizio Salvaggio joined Henkel in 2018, having gained management experience at Reckitt Benckiser...
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Allegro realises EUR 2.6bn sales in 2024
Sales by Polish online marketplace Allegro grew by 7% to reach EUR 2.6bn in 2024. This article is available for reading in Trade magazin 2025/5. Gross merchandise volume (GMV) increased...
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Why are we paying more for our morning dose of caffeine?
I doubt that many of us can start an average day without a nice cup of coffee, but lately, this habit has been costing us more and more. This article...
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Nestlé rolls out KitKat chocolate tablets in Romania
Nestlé has launched a new 99g KitKat chocolate tablet line in Romania, alongside the brand’s traditional bar format. This article is available for reading in Trade magazin 2025/5. Free from...
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The experience
On 10 April we held our Day of Promotions conference, where participants were treated to lots of superb presentations on the topic, in addition to presenting the awards for the...
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Apenta+ POWER GEL
Apenta’s latest innovation is the Apenta+ POWER GEL energy gel! It contains natural caffeine from guarana (14mg/100 g) and we have also added vitamins C and B. Contacts: Maspex Olympos Kft....
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Kubu Immuno purées 100% raspberry-rosehip and pear-elderberry
Kubu is adding two new innovative products to its drink offering. The new Kubu Immuno purées aren’t only delicious, but also help to support the immune system with consciously formulated...
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Let’s curb vegetable loss – post-harvest innovations
Fruit and vegetables are a cornerstone of the human diet, but they are quite perishable because of their high water content and they suffer rapid depreciation after harvest. This article...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Euromonitor International 2025: key trends in the beauty industry
According to Euromonitor International’s 2025 research, the global value of the beauty and personal care industry reached USD 614.4bn in 2024, which was an increase of USD 45.3bn compared to...
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Fidelity: 2025 isn’t the year of AI yet
At the moment AI is more of a buzzword than a real profit driver, but the technology could improve the financial results of companies this year, according to the Fidelity...
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Mercadona promotes healthy eating
As part of its commitment to healthy eating, Spanish retail chain Mercadona updated the labels of more than 500 products in 2024 and plans to update 2,500 more in 2025...
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Cora to close all Belgian stores by 2026
Hypermarket chain Cora is going to close all seven of its stores in Belgium by the beginning of 2026, putting nearly 1,800 jobs at risk. This article is available for...
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Domestic superfoods for health and sustainability
People eat more and more exotic “superfoods”, but from a sustainability and dietetic point of view it is better to choose domestic alternatives, says the Hungarian Dietetic Association (MDOSZ). This...
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Munch and SPAR save more than 1.1 million food packages
Since 2022 SPAR Magyarország has sold more than 1.1 million food packages with a discount through the Munch app. This article is available for reading in Trade magazin 2025/5. Packages...
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Nestlé surpasses its sustainability targets
One year ahead of schedule, Nestlé cut its global greenhouse gas emissions by 20.38% in 2024 compared to the 2018 levels, achieving an important milestone towards its net zero emissions...
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K&H’s parent company among the world’s most sustainable banks
For the third consecutive year K&H’s Belgian parent bank, KBC Group has been granted an “A” rating by CDP, thanks to this becoming one of the world’s most sustainable banks....
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ESG shift in HR: equality takes a back seat, environmental protection comes to the fore
According to the SAP SuccessFactors 2025 trend report, the focus of HR has shifted considerably in the ESG landscape: while social aspects are weakening, environmental sustainability is pushing forward. This...
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Omnibus package of measures
In February 2025 the European Commission presented a new package of proposals that would amend several sustainability regulations, including the CSRD, CSDDD and EU Taxonomy. This article is available for...
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Auchan GO: the first smart store is now open in Budapest
On 10 April Auchan Magyarország opened its new innovative store: the first Auchan GO is in Bikás Park, in the Újbuda district of the capital city. This article is available...
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