Tag "Trade magazin 2025/5"
Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to store shelves after a revamp. This article is available for reading in Trade magazin 2025/5. 100% of the 75 Húsfarm...
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GEN Z Report: how is Generation Z shaping the FMCG market?
Diversum, Quantum Digital Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have joined forces to publish the Gen Z Report, Hungary’s most comprehensive research on Generation Z so far. This article is...
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Violife rolls out creamy coffee whitener made from lentils
Violife®, the number one dairy-free, plant-based cheese brand in the US, has done coffee lovers a favour: the recently launched Violife Supreme Coffee Creamer, available in three flavours – Tempting...
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New times, old age
In Europe ageing shoppers are a driving force on the FMCG market. Examples include Belgium, where the share of people aged 65+ in FMCG sales increased from 21% to 30%...
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Natur’A bread range
Lantmännen Unibake’s newest brand, the Natur’A bread range contributes to the health of consumers with innovative products, while also preserving the taste experience. Contact: Lantmännen Unibake Magyarország Zrt. András Kóródi key...
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Euromonitor International 2025: key trends in the beauty industry
According to Euromonitor International’s 2025 research, the global value of the beauty and personal care industry reached USD 614.4bn in 2024, which was an increase of USD 45.3bn compared to...
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Two from three consumers expect a better shopping experience
According to The State of Customer Experience report of Genesys, consumers and business leaders are optimistic about how AI affects the customer experience: 64% of respondents believe AI will improve...
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Fidelity: 2025 isn’t the year of AI yet
At the moment AI is more of a buzzword than a real profit driver, but the technology could improve the financial results of companies this year, according to the Fidelity...
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AI and drones to improve Just Eat’s services in Ireland
Just Eat Ireland is introducing an AI assistant and expanding its drone delivery service. This article is available for reading in Trade magazin 2025/5. The AI assistant will be available...
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Stylers: two out of three companies plan AI automation projects in 2025
AI, business intelligence and automation will be the most import focus areas in technology this year, with cost and human resource constraints posing the biggest challenges, according to a Protechtor...
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Hungarian companies are already being attacked using AI
According to research by EY, AI has become one of the latest tools for digitally attacking Hungarian firms. This article is available for reading in Trade magazin 2025/5. EY’s survey...
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Auchan GO: the first smart store is now open in Budapest
On 10 April Auchan Magyarország opened its new innovative store: the first Auchan GO is in Bikás Park, in the Újbuda district of the capital city. This article is available...
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Cashierless smart shops in Germany: slow start followed by rapid growth
Germany has started late to adopt cashierless grocery formats, yet 600 smart stores have emerged in just six years. The Smart Store 24/7 segment is expanding, particularly in rural areas,...
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Display 2.0 – the sales floor of the future
In-store display is becoming a smart device – we could learn at Shop! Global Retail Trade Association’s April webinar, where Bram van Schijndel Tromp, the CEO of Pure Value Europe...
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Mercadona promotes healthy eating
As part of its commitment to healthy eating, Spanish retail chain Mercadona updated the labels of more than 500 products in 2024 and plans to update 2,500 more in 2025...
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Cora to close all Belgian stores by 2026
Hypermarket chain Cora is going to close all seven of its stores in Belgium by the beginning of 2026, putting nearly 1,800 jobs at risk. This article is available for...
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Domestic superfoods for health and sustainability
People eat more and more exotic “superfoods”, but from a sustainability and dietetic point of view it is better to choose domestic alternatives, says the Hungarian Dietetic Association (MDOSZ). This...
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Munch and SPAR save more than 1.1 million food packages
Since 2022 SPAR Magyarország has sold more than 1.1 million food packages with a discount through the Munch app. This article is available for reading in Trade magazin 2025/5. Packages...
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Nestlé surpasses its sustainability targets
One year ahead of schedule, Nestlé cut its global greenhouse gas emissions by 20.38% in 2024 compared to the 2018 levels, achieving an important milestone towards its net zero emissions...
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K&H’s parent company among the world’s most sustainable banks
For the third consecutive year K&H’s Belgian parent bank, KBC Group has been granted an “A” rating by CDP, thanks to this becoming one of the world’s most sustainable banks....
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ESG shift in HR: equality takes a back seat, environmental protection comes to the fore
According to the SAP SuccessFactors 2025 trend report, the focus of HR has shifted considerably in the ESG landscape: while social aspects are weakening, environmental sustainability is pushing forward. This...
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Tatayoyo – pepper
Tatayoyo pepper is a special product in the pepper category, which can be used in many ways. It can be served quickly and easily, either raw or roasted. Contact: Prémium Kert...
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Hajdú grilling cheese in new flavours
Every year Kőröstej tries to win the hearts of consumers with new, special flavours. This year is no different: lots of consumers will be delighted to taste the exciting tomato-basil...
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TUTTI Sweety sweet treats
The TUTTI Sweety product range brings classic sweet treats back to modern kitchens. It delivers high quality, traditional flavours that evoke the experience of home-made sweets. Contact: TUTTI Kft.; T.:...
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Freego gluten-free deep-frozen cheese scones from puff pastry
Gluten-free, convenient and quick to prepare in the oven or in an Air fryer. The product has a premium cheese taste and the loose texture of puff pastry. It is...
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Omnibus package of measures
In February 2025 the European Commission presented a new package of proposals that would amend several sustainability regulations, including the CSRD, CSDDD and EU Taxonomy. This article is available for...
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Márka Grape and Cotton Candy carbonated soft drink
Due to popular demand, our initially limited edition Grape and Cotton Candy product is now part of our permanent product selection! In this flavour combination – which may sound unexpected...
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GOURMET REVELATIONS wet cat food
All of our super-premium GOURMET wet cat foods are formulated by experts to give your cat a complete, balanced diet. The product range is now extended with two new flavours:...
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Zewa moist toilet paper, 42 sheets and 80 sheets
Zewa introduces the new generation of moist toilet paper! The new Zewa is the first moist toilet paper that contains flax as natural fibre. Flax is one of the strongest...
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Kalumba White gin
Kalumba White gin is now available in limited edition packaging! The world of Madagascar’s jungles isn’t only reflected in the drink, but also in the look of the bottle. Contact:...
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