Tag "Trade magazin 2025/4"
Declining birth rate, growing challenges
The big drop in birth rates in 2024 had a strong influence on the Hungarian nappy market, continuing the volume sales decline that had begun in 2023. This article is...
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New private label treats at Shell service stations
At the end of February Shell Café iced coffee appeared on the shelves of Shell service stations, in Coffee Latte and Cappuccino variants. The 235ml carton format is easy to...
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Tenderness with every touch
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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PwC’s Hungarian CEO Survey: growing confidence, cautious expectations
PwC Hungary’s 14th CEO survey was conducted in the last quarter of 2024, with the participation of 252 Hungarian executives. This article is available for reading in Trade magazin 2025/4....
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International and domestic FMCG retail outlook: Tamás Kozák in the Chain Bridge Club
At the February meeting of the Chain Bridge Club Tamás Kozák, secretary general of the National Trade Association (OKSZ) gave a comprehensive overview of international and domestic trends in the...
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“This year’s most important task is knowledge transfer”
An interview with Zsolt Papp, president of the Hungarian Chamber of Agriculture (NAK). – What are the main strategic objectives of NAK this year? – The most important goal is...
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Care in a bottle
Hydrating the little ones isn’t just about the right amount of fluids, but also about the type of drinks they are given. This article is available for reading in Trade...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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Hungarian frozen fruit and vegetables are increasingly popular both domestically and abroad
Lidl Magyarország is committed to supporting Hungarian products and domestic suppliers. Demand for high-quality Hungarian frozen fruit and vegetables is strong, both domestically and on foreign markets. In 2024 the...
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Coop Switzerland saves food with sustainable private label
Coop Switzerland’s new sustainable private label, Nice-to-Save-Food, focuses on using food by-products, relying on previously neglected raw materials such as oat bran and okara from tofu and soya milk production,...
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Deliveroo leaves Hong Kong
Owing to the specific challenges of the local food home delivery market, Deliveroo will shut down in Hong Kong on 7 April. The company was forced to make the “difficult...
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Lidl and Eroski make life easier for households with price cuts
Lidl and Eroski have significantly reduced their prices in order to ease the financial burden on households. Both retailers are trying to make essential products more affordable without compromising on...
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Poland’s Biedronka opens first store in Slovakia
Polish retail chain Biedronka has opened its first store in Slovakia in Miloslavov, near Bratislava. The Jerónimo Martins subsidiary has also set up a new distribution centre in Voderady, where...
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Lidl invests EUR 8m in pay increases in Ireland
Lidl Ireland is investing EUR 8m to increase salaries in Ireland and a further EUR 1.31m in Northern Ireland. The pay rise will apply to all employees from 1 March...
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Privát and Privát Max stores join CBA
A significant milestone in the history of CBA: Kerekes Kft. and its stores further strengthen our network and thus the competitiveness of Hungarian grocery retail. This article is available for...
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Heineken adds alcohol-free cider to the Inch’s range
Heineken is rolling out two new variants in its Inch’s cider product line, including the UK’s first completely alcohol-free cider, Inch’s 0.0. It took two years to develop Inch’s non-alcoholic...
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K&H: smart devices are unstoppable
There has been a spectacular growth in mobile payments among K&H customers: in 2024 they spent nearly HUF 602bn using their smart devices, a 60% rise compared to a year...
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What will 2025 look like – shall we get ready for a flying start?
In March Mesterművek Business Club welcomed its members to a special location in the MOL Tower, the Michelin Guide recommended Virtu restaurant. This article is available for reading in Trade...
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Cerbona Limited edition muesli bars
We have prepared two special flavour combinations for the spring and summer season, which aren’t only delicious but also practical. The strawberry-lemon and coconut-chocolate bars are ideal companions for your...
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Hungary’s most comprehensive Generation Z research published
Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date. This article is available for reading...
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Government price controls once again
Citing high food inflation, the government has introduced a new price control measure: from 17 March retailer’s margins on 30 basic foodstuffs can’t exceed 10%, calculated on the basis of...
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Patching the hole
In the past the price caps introduced as a reaction to high food inflation also showed their negative effects, in the form of supply difficulties or even above-average price hikes...
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“Our goal is to be the No.1 choice!”
Trade magazin spoke to Ferenc B. Tóth, country manager of myPOS in Central and Eastern Europe about the company’s plans, vision and solutions. – myPOS has recently acquired IQOM as...
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