Tag "Trade magazin 2025/4"
Tenderness with every touch
This article is available for reading in Trade magazin 2025/4. Citing data from Statista, György Suha, marketing and PR manager of Caola Kozmetikai és Háztartás Vegyipari Zrt. informs: the value...
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Entries are open for the Value and Quality Award Trademark
This year the Value and Quality Award competition was announced in more than 100 themes in 45 main categories. The eighth edition of the competition is open for entries from...
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Lidl and Eroski make life easier for households with price cuts
Lidl and Eroski have significantly reduced their prices in order to ease the financial burden on households. Both retailers are trying to make essential products more affordable without compromising on...
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Shops and hospitality units can both benefit from joining the REpont system
The number of REponts – the beverage container return points of the mandatory deposit return system (DRS) – is steadily increasing. There are currently over 4,500 points offering this service,...
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Practical finger foods
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Not just delicious, healthy too!
This article is available for reading in Trade magazin 2025/4. Rita Bazsó, marketing director of Univer Product Zrt. says the baby food market has always been subject to strict...
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KOMETA – Buona vita!
After a successful first 25 years KOMETA continues its journey with a new image. The renewal isn’t only about the look of the products, as the unique and creative packaging...
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The carbonated soft drink market is bubbling again
Over the past two years the performance of the Hungarian soft drink category has been influenced by a number of factors. Changes in the tax rules, preparations for the mandatory...
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Poland’s Biedronka opens first store in Slovakia
Polish retail chain Biedronka has opened its first store in Slovakia in Miloslavov, near Bratislava. The Jerónimo Martins subsidiary has also set up a new distribution centre in Voderady, where...
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Hungarian frozen fruit and vegetables are increasingly popular both domestically and abroad
Lidl Magyarország is committed to supporting Hungarian products and domestic suppliers. Demand for high-quality Hungarian frozen fruit and vegetables is strong, both domestically and on foreign markets. In 2024 the...
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Cerbona Limited edition muesli bars
We have prepared two special flavour combinations for the spring and summer season, which aren’t only delicious but also practical. The strawberry-lemon and coconut-chocolate bars are ideal companions for your...
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Smarter ways to indulge pets
Raw material prices, transportation costs and energy prices, inflation – all of these factors have made pet food production more difficult and generated a significant rise in consumer prices. However,...
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Lidl invests EUR 8m in pay increases in Ireland
Lidl Ireland is investing EUR 8m to increase salaries in Ireland and a further EUR 1.31m in Northern Ireland. The pay rise will apply to all employees from 1 March...
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Patching the hole
In the past the price caps introduced as a reaction to high food inflation also showed their negative effects, in the form of supply difficulties or even above-average price hikes...
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The all-new CLA is the smartest Mercedes-Benz ever made
The new CLA offers users more than its predecessor in every respect: more space, more style, greater comfort, improved intelligence and unrivalled efficiency. It is the smartest car Mercedes-Benz has...
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Unicum Orange Bitter 0,5 l
Unicum Orange Bitter is the latest innovation from Zwack Unicum, with its orange flavour bringing freshness and an Italian joy of life to the Hungarian world of Unicum and herbal...
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“Our goal is to be the No.1 choice!”
Trade magazin spoke to Ferenc B. Tóth, country manager of myPOS in Central and Eastern Europe about the company’s plans, vision and solutions. – myPOS has recently acquired IQOM as...
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Privát and Privát Max stores join CBA
A significant milestone in the history of CBA: Kerekes Kft. and its stores further strengthen our network and thus the competitiveness of Hungarian grocery retail. This article is available for...
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Radler Reboost Sour cherry-flavour Isotonic drink, BIO Pécsi Premium Lager
Radler Reboost is an isotonic, sour cherry drink, a blend of non-alcoholic beer and sour cherry-flavoured carbonated soft drink, enriched with vitamins and minerals. BIO Pécsi Premium Lager is made...
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Heineken adds alcohol-free cider to the Inch’s range
Heineken is rolling out two new variants in its Inch’s cider product line, including the UK’s first completely alcohol-free cider, Inch’s 0.0. It took two years to develop Inch’s non-alcoholic...
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Hefty raw material price hike for chocolates
Domestic chocolate tablet and bar producers continue to keep a watchful eye on world cocoa bean trends. This article is available for reading in Trade magazin 2025/4. The price hike...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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SHOP! Ideation
At the time of going to press, it was announced that SHOP! USA & Canada’s annual SHOP! Ideation Conference & Retail Challenge will take place on 20-21 October in Providence,...
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A community of former hospitality students
Gundel Károly Hospitality and Tourism Technical School has launched the Gundel Alumni Community programme, in which former students can connect with each other. The programme’s objective is to strengthen the...
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Gordon Ramsay partners with Flora
World-famous chef Gordon Ramsay has entered into a partnership with the Flora Food Group, which markets its plant-based butter alternatives under the Rama brand name in the UK. This article...
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Duckweed could be the next superfood
Duckweed has been declared fit for human consumption by the European Food Safety Authority (EFSA) and could soon be available on the European food market, as a sustainable and nutrient-rich...
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Turnaround in the domestic potato market: production up, prices down
In 2024 the volume of domestic crop production was down 11%, but the quantity of potatoes grown increased by 3.7%, breaking the negative trend of recent years. This article is...
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Plant-based foods and meat-like names
The French Supreme Court’s decision to allow manufacturers of plant-based meat substitutes to continue to use terms familiar to the meat industry such as “steak”, “sausage, “bacon” or “hamburger” should...
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