Tag "Trade magazin 2025/4"
AI trends in 2025: SAP’s predictions
SAP predicts that AI will be embedded in business processes in 2025, playing a key role in data management, decision-making and customer interactions. This article is available for reading in...
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Responsible Gastro Hero Foundation: Valentine’s Day generates lots of waste
Every year more than 100,000 tonnes of waste is generated in Europe on Valentine’s Day, 70% of which is single-use packaging and short-life gifts. This article is available for reading...
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EUR 150bn for AI development in Europe
At the AI Action Summit in Paris this February the “EU AI Champions Initiative” was unveiled: this is a strategy to invest EUR 150bn in European AI start-ups over the...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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Green loans are still going strong
The market for corporate green loans continues to grow dynamically in 2025, while the Central Bank of Hungary (MNB) will introduce ESG data collection for larger corporate loans from July....
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New regulation for protecting consumers
On 2 February the AI Act, the European Union’s first regulation on artificial intelligence entered into force. This article is available for reading in Trade magazin 2025/4. The legislation applies...
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Food Bank saved more than 10,000 tonnes of food in 2024
In 2024 the Hungarian Food Bank Association collected and distributed 10,359 tonnes of food that was close to its expiry date or had some kind of packaging fault. This article...
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Too Good To Go unveils food waste reduction platform
Too Good To Go has launched a new AI-powered platform to help retailers reduce food waste and thus increase profits. This article is available for reading in Trade magazin 2025/4....
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Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler at Sydney Airport in Australia, which uses AI and image recognition technology. This article is available for reading in Trade...
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Tens of thousands of Hungarian companies need to comply with ESG standards
Under the ESG law, from 2025 not only large companies but also their suppliers will have to comply with sustainability standards. This article is available for reading in Trade magazin...
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Nearly EUR 6bn in fines since the start of GDPR
DLA Piper reports that EU data protection fines have reached EUR 5.88bn since the GDPR came into effect, from which EUR 1.2bn were imposed in 2024. This article is available...
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Mercadona to introduce personalised AI shopping assistant
A personalised AI-based shopping assistant called MercadonIA makes it easier for Spanish shoppers to plan their weekly meals and shopping. This article is available for reading in Trade magazin 2025/4....
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Nébih supports EUDR preparations with a thematic website
It is best to start preparations for the EUDR already now: the regulation covers seven product groups, including cocoa, coffee, soy and palm oil. This article is available for reading...
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IBM and L’Oréal develop sustainable formulations
IBM and L’Oréal are working together to develop sustainable and high-performance cosmetic products. This article is available for reading in Trade magazin 2025/4. The parties will use IBM’s generative AI...
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Young people believe everything the machine says
According to a study by EY, Microsoft and TeachAI, almost everyone who belong to Generation Z are using AI, but many don’t recognise the error-containing or misleading information generated by...
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Hungary and FAO put cooperation on a new footing
Maurizio Martina, deputy director-general of FAO and deputy state secretary Oszkár Ökrös have discussed the establishment of new foundations for and the further strengthening of the nearly twenty years of...
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Milka Choco Croissant
Pre-packaged croissants in the bakery category. Soft, light dough, a base dipped in Milka milk chocolate and Milka milk chocolate decoration, with a soft chocolate or vanilla cream filling inside...
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Somersby pear cider
Somersby kicks off the summer with a true classic and a favourite of many: Somersby pear cider is back! The freshness of pears combined with a slightly sour finish –...
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Coccolino Wonder Wash laundry gel
Thanks to its fast-working cleaning formula, Coccolino Wonder Wash cleans effectively even in 15 minutes at 20°C, removing stains and unpleasant odours. Contact: Unilever Magyarország Kft. Zsuzsa Petrikovics brand manager; e-mail: zsuzsa.petrikovics@unilever.com...
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Tormaricum veggie creams
Tormaricum launches a new product range, the first three members of which are carrot-horseradish, beetroot-horseradish and celery-horseradish vegetable creams. They are made from high-quality, home-grown vegetables and contain no ingredients...
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HARIBO Mega-Roulette F!ZZ 45 g
Instead of the classic bag packaging we put the disc-shaped gummies in a flow-pack, so that it only takes one movement to open them. The product contains a random mix...
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FELIX DELI MOMENTS liquid treats
Delicious FELIX Deli Moments liquid treats are available in two flavours: chicken and salmon. Thanks to the product’s irresistible taste and thick and creamy texture, cats can enjoy these treats...
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Il Pane Gluten-free range
Our goal is to offer a large selection of products to gluten-sensitive consumers, in the spirit of quality, taste and innovation, so we are introducing the Italian “Il Pane di...
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Soproni Unfiltered Lager
We have taken our classic lager and left out the filtration process to create a fuller-bodied, opalescent-looking beer with 5% alcohol. // Contact: Heineken Hungária Breweries Ádám Zahovay national trade marketing...
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KOMETA – Buona vita!
After a successful first 25 years KOMETA continues its journey with a new image. The renewal isn’t only about the look of the products, as the unique and creative packaging...
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Unicum Orange Bitter 0,5 l
Unicum Orange Bitter is the latest innovation from Zwack Unicum, with its orange flavour bringing freshness and an Italian joy of life to the Hungarian world of Unicum and herbal...
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Radler Reboost Sour cherry-flavour Isotonic drink, BIO Pécsi Premium Lager
Radler Reboost is an isotonic, sour cherry drink, a blend of non-alcoholic beer and sour cherry-flavoured carbonated soft drink, enriched with vitamins and minerals. BIO Pécsi Premium Lager is made...
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BCSDH: climate protection efforts must be stepped up
According to the latest climate change survey by BCSDH and Deloitte, awareness is growing among Hungarian companies committed to sustainability, but corporate action is still below the required level. This...
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Street food, without the street!
Our magazine interviewed Zoltán Horváth, president of the Hungarian Street Food Association. One of the main obstacles to the development of the genre is that mobile street food vendors aren’t...
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