Tag "Trade magazin 2025/4"
Fighting dirt and supporting sustainability
This article is available for reading in Trade magazin 2025/4. According to Gabriella Kőrösy, general manager of AC Marca Hungary Kft., the total cleaning product market expanded by 7.9% in...
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Clothes, fragrances and emotions
IldikóThere is still strong growth on the fabric softener market: according to NIQ data for January-December 2024, value sales were up 9.2% and the volume sales growth was 2%. Manufacturer...
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New dimensions of cleanliness
In Hungary liquid laundry detergents are dominant: currently they realise 66% of sales, with premium detergents accounting for 20% of sales and traditional detergents only having a 14% share. This...
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Sometimes we have a main meal!
Snacking is gradually losing its snacking character, turning from a sometimes guilt-inducing habit into a conscious way of eating, replacing main meals quite often. Traditional meal times are eroding. This...
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Practical finger foods
This article is available for reading in Trade magazin 2025/4. Nowadays, everything can be offered in trendy finger food sizes, says Zoltán Kőrössy, co-owner of the Eventrend Group, and it...
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Renewal for Cup Revolution: RevoUnion is here
Cup Revolution continues with a new umbrella brand and an expanded portfolio. The aim was to introduce a quality reusable cup service. Later they added the RevoBox reusable food box...
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Brand building at festivals
Today festivals aren’t only sponsorship venues for brands, but also complex marketing platforms where they can reach their target audience directly. This article is available for reading in Trade magazin...
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30 years of POPAI UK & Ireland
The British POPAI organisation was established in 1995 and has been growing steadily ever since. This article is available for reading in Trade magazin 2025/4. A Retail Marketing conference and...
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SHOP! Ideation
At the time of going to press, it was announced that SHOP! USA & Canada’s annual SHOP! Ideation Conference & Retail Challenge will take place on 20-21 October in Providence,...
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VM & Display Show
On 9-10 April the VM & Display Show will take place in London, where the latest trends and innovations in visual merchandising are going to be on display in the...
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With a clear head
According to international research by Oxford University and Heineken, published in February, the perception of non-alcoholic drinks has improved significantly over the past five years, with one in five consumers...
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Csaba Kollár: “I am a humanist, but I really like AI”
Csaba Kollár was interviewed in Trade magazin’s Future Talks business podcast series by Szilvia Krizsó. In the article below you can only read excerpts – the full interview can be...
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Lake Balaton and blue grapes
“Nowadays consumers are looking for really high quality, lighter red wines that emphasise fruitiness instead of tannins”, says Antal Benesch, head winemaker of Veszprémi Érseki Winery. White wines have become...
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Varjú is waiting for you in the VarjúVár!
After just three weeks of renovation, the VakVarjú VarjúVár restaurant reopened in Várkert Bazár on 21 February 2025. This article is available for reading in Trade magazin 2025/4. Chef Ernő...
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A philanthropic approach
McDonald’s has made great progress in promoting inclusion in the labour market, thanks to its dedicated programme for workers with disabilities, launched in 2024. This article is available for reading...
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Premium flavours, dynamic alcohol-free beers
This article is available for reading in Trade magazin 2025/4. Dr Sándor Kántor, executive director of the Association of Hungarian Brewers reports that the beer market underwent dynamic growth in...
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Our first cooking channel
TV Paprika, the first Hungarian television channel dedicated to cooking celebrated its 20th birthday last December. This article is available for reading in Trade magazin 2025/4. Its mission has always...
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A community of former hospitality students
Gundel Károly Hospitality and Tourism Technical School has launched the Gundel Alumni Community programme, in which former students can connect with each other. The programme’s objective is to strengthen the...
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Refugees in HoReCa
In Germany the hospitality sector is suffering from a shortage of skilled workers. This article is available for reading in Trade magazin 2025/4. As a solution the city of Frankfurt...
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Rosé again!
Rosé wines combine the rich notes of blue grapes with the freshness of white wines, representing a sought-after segment of Hungarian wines, emphasised Zsolt Feldman, state secretary for agriculture and...
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International tourism on top form again
At the beginning of the year it was revealed: 2024 had been a record year for domestic tourism. This article is available for reading in Trade magazin 2025/4. Recent figures...
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Cake of Hungary celebrates 18 years
For the 18th time the Hungarian Confectioners’ Craft Union (MCI) is organising the Cake of Hungary competition, the theme of which is the 140-year-old traditional Hungarian dessert, Dobos cake. This...
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The carbonated soft drink market is bubbling again
Over the past two years the performance of the Hungarian soft drink category has been influenced by a number of factors. Changes in the tax rules, preparations for the mandatory...
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MCI General Assembly 2025
At the end of February the general assembly of the Hungarian Confectioners’ Craft Union (MCI) met. In this article we summarise the most important elements of the annual report of...
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Shops and hospitality units can both benefit from joining the REpont system
The number of REponts – the beverage container return points of the mandatory deposit return system (DRS) – is steadily increasing. There are currently over 4,500 points offering this service,...
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Captivated by the kitchen atmosphere
Mihály Rácz, owner of the family-run Kakukk Restaurant in Nyírbátor is one of the 2024 Gundel Award winners. This article is available for reading in Trade magazin 2025/4. – What...
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Once again about the service charge
The Guild of Hungarian Restaurateurs (MVI) has updated its information material on tipping and service charges, their handling and tax implications – in line with the current legislation. This article...
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Professional recognition for the guild
The Guild of Hungarian Restaurateurs (MVI) is once again featured on the list of the TOP10 most influential professional organisations in the field of tourism, it was announced at the...
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Smarter ways to indulge pets
Raw material prices, transportation costs and energy prices, inflation – all of these factors have made pet food production more difficult and generated a significant rise in consumer prices. However,...
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Entries are open for the Value and Quality Award Trademark
This year the Value and Quality Award competition was announced in more than 100 themes in 45 main categories. The eighth edition of the competition is open for entries from...
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