Tag "Trade magazin 2025/4"
Refugees in HoReCa
In Germany the hospitality sector is suffering from a shortage of skilled workers. This article is available for reading in Trade magazin 2025/4. As a solution the city of Frankfurt...
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International tourism on top form again
At the beginning of the year it was revealed: 2024 had been a record year for domestic tourism. This article is available for reading in Trade magazin 2025/4. Recent figures...
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Cranked up
The energy drink market had a successful year in 2024, but the expansion created new challenges for market players. This article is available for reading in Trade magazin 2025/5. Tightening...
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Captivated by the kitchen atmosphere
Mihály Rácz, owner of the family-run Kakukk Restaurant in Nyírbátor is one of the 2024 Gundel Award winners. This article is available for reading in Trade magazin 2025/4. – What...
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With a clear head
According to international research by Oxford University and Heineken, published in February, the perception of non-alcoholic drinks has improved significantly over the past five years, with one in five consumers...
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Lake Balaton and blue grapes
“Nowadays consumers are looking for really high quality, lighter red wines that emphasise fruitiness instead of tannins”, says Antal Benesch, head winemaker of Veszprémi Érseki Winery. White wines have become...
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A philanthropic approach
McDonald’s has made great progress in promoting inclusion in the labour market, thanks to its dedicated programme for workers with disabilities, launched in 2024. This article is available for reading...
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Our first cooking channel
TV Paprika, the first Hungarian television channel dedicated to cooking celebrated its 20th birthday last December. This article is available for reading in Trade magazin 2025/4. Its mission has always...
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30 years of POPAI UK & Ireland
The British POPAI organisation was established in 1995 and has been growing steadily ever since. This article is available for reading in Trade magazin 2025/4. A Retail Marketing conference and...
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K&H: smart devices are unstoppable
There has been a spectacular growth in mobile payments among K&H customers: in 2024 they spent nearly HUF 602bn using their smart devices, a 60% rise compared to a year...
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Varjú is waiting for you in the VarjúVár!
After just three weeks of renovation, the VakVarjú VarjúVár restaurant reopened in Várkert Bazár on 21 February 2025. This article is available for reading in Trade magazin 2025/4. Chef Ernő...
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Rosé again!
Rosé wines combine the rich notes of blue grapes with the freshness of white wines, representing a sought-after segment of Hungarian wines, emphasised Zsolt Feldman, state secretary for agriculture and...
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VM & Display Show
On 9-10 April the VM & Display Show will take place in London, where the latest trends and innovations in visual merchandising are going to be on display in the...
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Hungary’s most comprehensive Generation Z research published
Diversum, Quantum Digitális Diákszövetkezet, Krisztián Steigervald (SteiGen) and PwC have published the Gen Z Report, Hungary’s most comprehensive research on Generation Z to date. This article is available for reading...
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MCI General Assembly 2025
At the end of February the general assembly of the Hungarian Confectioners’ Craft Union (MCI) met. In this article we summarise the most important elements of the annual report of...
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Csaba Kollár: “I am a humanist, but I really like AI”
Csaba Kollár was interviewed in Trade magazin’s Future Talks business podcast series by Szilvia Krizsó. In the article below you can only read excerpts – the full interview can be...
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Government price controls once again
Citing high food inflation, the government has introduced a new price control measure: from 17 March retailer’s margins on 30 basic foodstuffs can’t exceed 10%, calculated on the basis of...
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International and domestic FMCG retail outlook: Tamás Kozák in the Chain Bridge Club
At the February meeting of the Chain Bridge Club Tamás Kozák, secretary general of the National Trade Association (OKSZ) gave a comprehensive overview of international and domestic trends in the...
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Once again about the service charge
The Guild of Hungarian Restaurateurs (MVI) has updated its information material on tipping and service charges, their handling and tax implications – in line with the current legislation. This article...
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Coca-Cola is testing an AI-powered vending machine
Coca-Cola has unveiled its latest development, the Coke&Go smart cooler at Sydney Airport in Australia, which uses AI and image recognition technology. This article is available for reading in Trade...
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Trendy family-sized ice creams
Last year the long summer – which lasted until September – brought a big increase in demand for ice cream, especially for family-sized products. This article is available for reading...
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Supply chain: AI is less effective in the front line
According to recent data from Gartner, generative AI is increasing the productivity of supply chain office workers, but is less effective at the team level and in the front line....
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Innovative technologies 2.0: from the Mariana Trench to the peak of K2
Food industry isn’t only changing in its product portfolio, but also in the technologies it uses. AI, automation, precision technologies, blockchain and robotics are often mentioned as technologies that are...
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Cake of Hungary celebrates 18 years
For the 18th time the Hungarian Confectioners’ Craft Union (MCI) is organising the Cake of Hungary competition, the theme of which is the 140-year-old traditional Hungarian dessert, Dobos cake. This...
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Professional recognition for the guild
The Guild of Hungarian Restaurateurs (MVI) is once again featured on the list of the TOP10 most influential professional organisations in the field of tourism, it was announced at the...
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FECSO: the goal is shaping attitudes
The formation of the Association for Sustainable Packaging (FECSO) was announced at a press conference, where key players from the industry talked about the importance of sustainable packaging and the...
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Coupon fever in Hungary
Nearly half of Hungarians use coupons every month and many of them save more than HUF 5,000 on a single shopping occasion thanks to promotions, according to a representative survey...
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Farmers are the most trusted
According to the Food Trust Report 2024 of EIT Food Consumer Observatory, European consumers have remained distrustful about food industry operators. This article is available for reading in Trade magazin...
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Coccolino Wonder Wash laundry gel
Thanks to its fast-working cleaning formula, Coccolino Wonder Wash cleans effectively even in 15 minutes at 20°C, removing stains and unpleasant odours. Contact: Unilever Magyarország Kft. Zsuzsa Petrikovics brand manager; e-mail: zsuzsa.petrikovics@unilever.com...
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PMI: moderate growth in February
After a moderate expansion in the spring of 2024, the domestic manufacturing sector has been experiencing a sustained slowdown since June. This article is available for reading in Trade magazin...
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