Tag "Trade magazin 2025/2-3"
Experts propose VAT reform for more affordable healthy and sustainable food
A study by researchers from the Oxford Martin School and the Environmental Change Institute has proposed that the VAT rates for food products should be based on health and environmental...
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Easter bunny sitting in the grass
Not only 2024 but unfortunately 2025 will also be influenced by the rising cost of chocolate ingredients. This article is available for reading in Trade magazin 2025/2-3. Consumers are feeling...
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Plant-based products can substitute meat, eggs and milk for a more sustainable future
A growing number of people are choosing plant-based products instead of conventional foods, which not only has health benefits but also environmental advantages. This article is available for reading in...
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Plant-based brands can’t compete without offering taste and quality
Ian Hepburn, marketing director of Flora Food Group has told in an interview: plant-based brands need to focus on taste and quality, otherwise they risk appealing to just a small...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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Lidl was the special grocery retailer partner of Veganuár™ 2025
Lidl Magyarország has joined the Veganuár™ 2025 initiative, which encourages people to try a plant-based diet. This article is available for reading in Trade magazin 2025/2-3 With sustainability and health-conscious...
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Flying blind?
Don’t get me wrong, I am not trying to contradict the recent statement about the Hungarian economy taking a rolling start, but after talking to so many CEOs I just...
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”Consumers need to be charmed” – Aqua Lorenzo’s vision for the future
We asked Tamás Bárány, managing director of Aqua Lorenzo Kft. about values and how the company inspires consumers with its fresh, innovative approach. What do we need to know about...
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Degrees Celsius
This article is available for reading in Trade magazin 2025/2-3. There has been a spectacular “evolution” in the commercial freezer category, driven by sales promotion, space use and cost optimisation,...
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Fruit juice market under pressure
Life in the fruit juice category is made more difficult by the surge in raw material and packaging material prices, as well as rising labour and logistics costs. This article...
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Strong brands bathed in milk
Consumers are used to strong brands in the dairy snack category, and they expect and value the quality guarantees that brands offer. This makes the category more resistant to external...
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New from Nestlé Fitness: no added sugar breakfast cereals in two flavours
In the last few years Nestlé Hungária Kft. added new products to its Fitness range, with the latest consumption trends in mind. In addition to Fitness cereals and granolas, two...
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What can a business leader learn at the end of the world?
An interview with Kornél Müller, managing director of Törley Sparkling Wine Cellar This article is available for reading in Trade magazin 2025/2-3. – Those who know you know that you...
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GREEN BRANDS 2024 – sustainability awards for a green future
The GREEN BRANDS 2024 regional gala, held in Vienna’s historic Niederösterreich Palais in December, celebrated the best representatives of sustainability. Sustainability excellence from Hungary, Austria, the Czech Republic and Slovakia...
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