Tag "Trade magazin 2025/2-3"

A fragile balance

This article is available for reading in Trade magazin 2025/2-3. Gábor Bokros, marketing director of Gyermelyi Zrt. reports that after last year’s Easter period the demand for eggs dropped –...

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The VOSZ Barometer is low, but there are promising signs

VOSZ Barometer’s main indicator was down 5 percentage points at 47% in the 4th quarter of 2024 compared to the 3rd quarter of last year, which is the lowest value...

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The age of corporate empires?

Last year only 24,000 new companies were established in Hungary – a 6% drop from the previous year and an 18% plunge from 2022. This is the weakest performance in...

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Rising raw milk and cereal prices

According to AKI PÁIR data, the national average producer price of raw milk in Hungary was HUF 200.93/kg in December 2024. This article is available for reading in Trade magazin...

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GKI business confidence index sinks to a 19-month low

In the first month of 2025 the slightly negative trend continued: according to the EU-supported survey of GKI Gazdaságkutató Zrt., the business and consumer outlooks worsened compared to December –...

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Veritas premium mineral water

Crystal clear Veritas premium mineral waters have a silky smooth taste, thanks to their unusually low sodium content. Veritas III, Veritas V, Veritas VII – we offer different carbonations for...

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Cerbona Rudi – in apricot, blueberry, lemon and raspberry flavours

Say hello to the latest products in the Cerbona Oats range, the new Rudis! The product isn’t just a snack but a lifestyle choice as well, which reflects the expectations...

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Renewed Queen carbonated soft drink range

The renewed Queen carbonated soft drink range is made exclusively with sugar and contains 0% sweeteners. In addition to the familiar 2.5-litre PET format, consumers can now also enjoy the...

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Zewa Eco Comfort 3-ply tissues, 90-sheets

Riding on the waves of Eco Comfort toilet paper’s success, Zewa launches Eco Comfort 3-ply tissues, 90-sheets. The product is made from 100% recycled, bleach-free paper. A small contribution to...

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HELL ENERGY ZERO in revamped packaging

The HELL ZERO range has arrived in shops in revamped packaging. In addition to the classic tutti frutti flavoured sugar-free drink, two new products have also been added to the...

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Green communication only creates advantage if used the right way

At the end of January Hungarian Product Nonprofit Kft. hosted an educational forum, titled “Credibility in sustainability”, as part of the EduTime programme series. Hungarian Product’s goal is to pass...

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HiPP Babysanft Pure Water wet wipes

Pure Water wet wipes are made with 99.9% water content, 0% perfume and 100% plant-based fibres. Contact: HiPP Termelő és Kereskedelmi Kft. Contact person: Noémi Makai marketing manager; T.: +36-1-450-21-90; e-mail:...

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Learning done differently!

We all know that our life is one big learning process. It never ends and it doesn’t matter how old we are, we need to educate ourselves and remain open...

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Flying blind?

Don’t get me wrong, I am not trying to contradict the recent statement about the Hungarian economy taking a rolling start, but after talking to so many CEOs I just...

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”Consumers need to be charmed” – Aqua Lorenzo’s vision for the future

We asked Tamás Bárány, managing director of Aqua Lorenzo Kft. about values and how the company inspires consumers with its fresh, innovative approach. This article is available for reading in...

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