Tag "Trade magazin 2025/2-3"
Veritas premium mineral water
Crystal clear Veritas premium mineral waters have a silky smooth taste, thanks to their unusually low sodium content. Veritas III, Veritas V, Veritas VII – we offer different carbonations for...
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Show and paprika
Univer Product Zrt. has opened a culinary and community venue called Capsicum Club, at the company’s new 21st century technology plant in Hetényegyháza. This article is available for reading in...
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Online grocery shopping also surged ahead of Christmas
The run-up to Christmas affected sales by online supermarket Kifli.hu in December 2024, not only boosting the basket value but also the shopping frequency. This article is available for reading...
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Attractions and choices
At the end of 2024 the Eventrend Group conducted a representative questionnaire survey among nearly 1,000 Hungarian adults who visit restaurants, pastry shops or cafés minimum 1-2 times a year....
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Cerbona Rudi – in apricot, blueberry, lemon and raspberry flavours
Say hello to the latest products in the Cerbona Oats range, the new Rudis! The product isn’t just a snack but a lifestyle choice as well, which reflects the expectations...
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There is no such thing as cheap coffee anymore
This article is available for reading in Trade magazin 2025/2-3. “The purchase price of Arabica coffee beans increased by 19% and the price of Robusta soared by 45% between January...
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Renewed Queen carbonated soft drink range
The renewed Queen carbonated soft drink range is made exclusively with sugar and contains 0% sweeteners. In addition to the familiar 2.5-litre PET format, consumers can now also enjoy the...
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Zewa Eco Comfort 3-ply tissues, 90-sheets
Riding on the waves of Eco Comfort toilet paper’s success, Zewa launches Eco Comfort 3-ply tissues, 90-sheets. The product is made from 100% recycled, bleach-free paper. A small contribution to...
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Everything is well if it starts well
Serving breakfast any time of the day is becoming an option in a growing proportion of the catering industry. This article is available for reading in Trade magazin 2025/2-3. Traditional...
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HELL ENERGY ZERO in revamped packaging
The HELL ZERO range has arrived in shops in revamped packaging. In addition to the classic tutti frutti flavoured sugar-free drink, two new products have also been added to the...
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Green communication only creates advantage if used the right way
At the end of January Hungarian Product Nonprofit Kft. hosted an educational forum, titled “Credibility in sustainability”, as part of the EduTime programme series. Hungarian Product’s goal is to pass...
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Topjoy Apple-Blackberry, Topjoy Apple-Elder
Topjoy’s 0.25-litre bottle-format portfolio will be extended with 2 limited edition flavours this spring. Besides great taste, consumers are increasingly looking for added value, this is why the apple-blackberry flavoured...
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HiPP Babysanft Pure Water wet wipes
Pure Water wet wipes are made with 99.9% water content, 0% perfume and 100% plant-based fibres. Contact: HiPP Termelő és Kereskedelmi Kft. Contact person: Noémi Makai marketing manager; T.: +36-1-450-21-90; e-mail:...
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JUST washing gel 4 l – active, color
Premium quality JUST washing gels for washing coloured and white clothes even at low temperatures. Active: also effective at a low temperature, so it is really a cost and energy...
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Apenta 0% sugar, 0% sweetener
Apenta’s new, lightly carbonated drink is made with natural mineral water, in 2 flavours: raspberry and lemon-lime. It is an ideal choice for hydrating your body when you find plain...
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Hams tied up in a price sensitivity web
The experience of producers and distributors is that the dual nature of the demand for Easter hams has strengthened recently: sales of high-quality, premium hams augmented a little, but the...
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Linux use for 25 years
Clean Center Kft. is celebrating 25 years of Linux-based system use this year, and it was also two and half decades ago that they introduced an in-house developed ERP system....
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The future of artificial intelligence: efficiency and entertainment
According to the Ipsos AI Monitor 2024 report, 75% of Hungarians already understand what artificial intelligence (AI) is, more than the global average of 67%. However, when asked more specifically...
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Solution to curb product loss
French company Groupement Les Mousquetaires, which represents brands such as Intermarché, Netto and Bricomarché, is introducing an AI-based solution to fight fraud at self-checkouts. This article is available for reading...
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SPAR Group: growing acceptance for AI in retail
AI is conquering the world of retail and both shoppers and retailers are positive about the benefits it can bring, according to recent survey conducted by the SPAR Group in...
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Consumers mainly use generative AI to search for products
Generative AI is more and more popular among shoppers who would like to see a stronger presence for the technology in their shopping experience. This article is available for reading...
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Consumers want AI labelling on food packaging
According to a recent survey, commissioned by Ingredient Communications and conducted by SurveyGoo in the UK and US in October 2024, 83% of consumers are of the opinion that labels...
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New AI-based design tool
Alibaba International has launched Pic Copilot, an AI-based e-commerce design tool developed specifically for small and medium-sized businesses. This article is available for reading in Trade magazin 2025/2-3 The tool...
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Gift ideas from AI
Just before Christmas Target’s generative AI-powered Bullseye Gift Finder made its debut in the US. This article is available for reading in Trade magazin 2025/2-3 Available on the app and...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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AI-generated ads can have a negative influence on consumer perception
According to recent NIQ research, AI-generated advertising may have a negative impact on how consumers perceive brands. This article is available for reading in Trade magazin 2025/2-3 The results of...
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Artificial intelligence: back from the future
At the EuroCIS 2025 trade show retail companies can get first-hand information about the latest AI applications and the technical requirements for using them effectively. This article is available for...
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Self-heating plant-based food box wins innovation award
Students from the Royal Melbourne Institute of Technology in Australia and Wageningen University in the Netherlands have won the top prize in the 2024 ProVeg Food Innovation Challenge, with a...
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Fermentation, regional flavours and price parity drive plant-based innovations
Although first-generation plant-based products haven’t always met taste, texture and appearance expectations in full, there is still strong demand for plant innovations. This article is available for reading in Trade...
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Learning done differently!
We all know that our life is one big learning process. It never ends and it doesn’t matter how old we are, we need to educate ourselves and remain open...
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