Tag "Trade magazin 2025/2-3"
Consumers mainly use generative AI to search for products
Generative AI is more and more popular among shoppers who would like to see a stronger presence for the technology in their shopping experience. This article is available for reading...
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Consumers want AI labelling on food packaging
According to a recent survey, commissioned by Ingredient Communications and conducted by SurveyGoo in the UK and US in October 2024, 83% of consumers are of the opinion that labels...
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Self-heating plant-based food box wins innovation award
Students from the Royal Melbourne Institute of Technology in Australia and Wageningen University in the Netherlands have won the top prize in the 2024 ProVeg Food Innovation Challenge, with a...
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Fruit juice market under pressure
Life in the fruit juice category is made more difficult by the surge in raw material and packaging material prices, as well as rising labour and logistics costs. This article...
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Strong brands bathed in milk
Consumers are used to strong brands in the dairy snack category, and they expect and value the quality guarantees that brands offer. This makes the category more resistant to external...
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SPAR Group: growing acceptance for AI in retail
AI is conquering the world of retail and both shoppers and retailers are positive about the benefits it can bring, according to recent survey conducted by the SPAR Group in...
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Year of the Snake – expectations of the culinary sector
Chinese astrology expects life-changing events and great transformations in the Year of the Snake, in which it is worth paying attention to hidden opportunities. What is the restaurant world facing...
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Gastro-marketing going green and Gen Z
There were 70 participants at the marketing conference of the HoReCa and Event & Green Chapter of the Hungarian Marketing Association (MMSZ), which was organised at the METRO Gastro Academy...
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Solution to curb product loss
French company Groupement Les Mousquetaires, which represents brands such as Intermarché, Netto and Bricomarché, is introducing an AI-based solution to fight fraud at self-checkouts. This article is available for reading...
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What does 2025 hold for the Hungarian population?
NMS Hungary’s representative survey of 520 people asked the Hungarian population about their expectations for 2025. 62% of respondents aren’t satisfied with their current financial situation. This article is available...
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Mizo strawberry-popcorn flavoured milk drink
For Valentine’s Day Mizo comes out with a new strawberry-popcorn flavoured milk drink, which will be available for a limited period of time! With the indulgent harmony of silky smooth...
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FMCG is the most optimistic sector, but most retailers also expect a good year
According to Randstad’s labour market trends survey, which was published in January 2025, the food inflation of recent years is inspiring optimism in the FMCG industry in 2025, with three...
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The future of artificial intelligence: efficiency and entertainment
According to the Ipsos AI Monitor 2024 report, 75% of Hungarians already understand what artificial intelligence (AI) is, more than the global average of 67%. However, when asked more specifically...
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K&H sustainability index: carbon neutrality is still a distant goal
According to K&H Bank’s latest sustainability index, Hungarian companies are still lagging behind when it comes to achieving carbon neutrality targets: 86% of businesses neither measure nor plan to measure...
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KitKat Ball 36 g, 140 g
KitKat Ball contributes to a shared experience in the form of bite-sized, easy-to-share dragées. The crunchy cereal balls offer a special experience to snack lovers with rich chocolate and delicious...
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New from Nestlé Fitness: no added sugar breakfast cereals in two flavours
In the last few years Nestlé Hungária Kft. added new products to its Fitness range, with the latest consumption trends in mind. In addition to Fitness cereals and granolas, two...
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Winning steps in the world of Hungarian brands
In 2024 the MagyarBrands Programme assessed the business performance of thousands of brands for the fifteenth time, to find the exceptional ones relying on its complex selection system: this time...
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GREEN BRANDS 2024 – sustainability awards for a green future
The GREEN BRANDS 2024 regional gala, held in Vienna’s historic Niederösterreich Palais in December, celebrated the best representatives of sustainability. Sustainability excellence from Hungary, Austria, the Czech Republic and Slovakia...
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Pricing carries a risk
Last September the Court of Justice of the European Union (CJEU) ruled in a case that affects Hungarian pricing practices too. This article is available for reading in Trade magazin...
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Is it worth switching to sustainable packaging?
Main packaging trends include easy-open solutions for the elderly, single-serve packaging for those who live alone and resealable designs. This article is available for reading in Trade magazin 2025/2-3. With...
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World index of food commodities: a small drop in January
The UN Food and Agriculture Organization (FAO) has reported that the world market index for food commodities was down in January, averaging 124.9 points over the month and dropping 1.6%...
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POS trends 2025: immersive, hyper-personalised and secure
According to research by AtData, sustainability and ethical operation have become a basic expectation by 2025, while various technological innovations are also gaining ground. This article is available for reading...
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We are wasting our biggest assets: this is how Lidl is fighting it
According to this year’s Global Risk Report, the fourth biggest risk by 2035 will be the lack of natural resources. As the leading retail chain in Hungary, Lidl is committed...
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Mega Surprise Egg and Surprise Crystal Egg
The 160g Mega Surprise Egg and its more compact sister, the 16g Surprise Crystal Egg are guaranteed to bring fun and excitement for kids! Contact: Salesrep Kft. T.: +36-70-311-5014; e-mail: hello@salesrep.hu;...
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(HU) A retail média felrobbanthatja a hirdetői piacot
Sorry, this entry is only available in HU....
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This year will truly be the year of data management
Although inflationary pressures eased a bit in 2024, consumers have become so good at saving that it is now a permanent factor influencing consumer behaviour. The big question now is...
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Reinterpreted adaptation in the VUCA world
There is a phenomenon called the VUCA world, where the acronym VUCA means: volatile, uncertain, complex and ambiguous. This article is available for reading in Trade magazin 2025/2-3. The current...
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Monster Rio Punch
Monster Rio Punch is a brand new taste sensation. A mix of exotic fruit flavours with a hint of spice, packed full with our world-famous Monster energy blend. Rio Punch...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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A little horseradish is good for everyone
Christmas and Easter are the two strongest seasons for sales of wet condiments and sauces. This article is available for reading in Trade magazin 2025/2-3. Tímea Szűcs-Bundik, dressing brand manager...
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