Tag "Trade magazin 2025/12-2026/1"
Rossmann follows the Korean beauty philosophy
On 6 November Rossmann presented the world of Korean beauty care – K-beauty – at a special event at the Korean Cultural Centre. This article is available for reading in...
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Coop: serving Hungarian families for 30 years
On 13 November the Coop retail chain celebrated its 30th anniversary. This article is available for reading in Trade magazin 2025/12-2026.01 The group has never lost sight of its core values...
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More than just refrigeration
Three key trends are influencing the commercial refrigeration industry at a global level: the rise of natural refrigerants such as CO2 and propane (R290), manufacturing practices aimed at reducing energy...
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Shop! Ideation – conference and challenge
The Shop! Ideation conference is a joint event organised by the Shop! Association and the IRDC (Industries Research and Development Council, USA), which was held in Providence (USA) on 20-21...
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Nine out of ten companies already use boxed GenAI tools
In its first flash survey, the Joint Venture Association’s (JVSZ) newly created AI & Automation Forum mapped out where domestic companies stand in the application of generative AI GenAI). This...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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AI brings Gránit Guru to life
Gránit Bank’s new commercial is about both the future and home. This article is available for reading in Trade magazin 2025/12-2026.01 The main character is the bank’s AI -powered virtual...
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Cybersecurity investments also concentrate on AI
According to PwC’s 2026 Global Digital Trust Insights survey, companies will spend 36% of their cybersecurity resources on AI over the next 12 months, more than on cloud security (34%),...
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New HR assistant helps K&H employees
K&H Bank has launched Kate, an AI-powered HR assistant developed entirely by the bank, which provides thousands of employees with quick and accurate answers to questions about leave, benefits, training...
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Cartelling using algorithms? The competition authorities are watching
Action against cartels remains a priority for Hungarian and EU competition authorities. This article is available for reading in Trade magazin 2025/12-2026.01 Companies would be well advised to pay attention...
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Everything I need is close by!
In recognition of his 35 years of successful domestic and international work in gastronomy, László Ruprecht received the Gundel Award this year. This article is available for reading in Trade...
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More than 109,000 products bear the EU Ecolabel
The EU Ecolabel has reached a historic milestone: 109,096 products across Europe now carry the logo under 3,384 licenses – never before has such a wide range of green products...
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Plastic packaging waste in the EU: 35.3kg/capita
In 2023 79.7 million tonnes of packaging waste was generated in the EU – 177.8kg/capita. This was an 8.7kg/capita decrease compared to 2022, but still above the 2013 level of...
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Circular transition more urgent than ever
The Circular Economy Summit in Budapest has highlighted that rising global material use is responsible for more than half of climate impacts, making the transition to a circular economy unavoidable. This article...
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Drink your dinner!
In the world of craft beers no one is surprised anymore when they come across products with flavours such as apple pie or plum dumplings, but we don’t really see...
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Hungary’s Nutridude peanut butter is a huge international success
Nutridude peanut butter has quickly gained international recognition: both the roasted banana and the roasted apple varieties received favourable reviews at the prestigious Great Taste Awards. This article is available...
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Domestic berry production could get a boost
The University of Sopron and its partners are teaming up to revitalise the Hungarian berry sector, which had to face serious challenges in recent years. This article is available for...
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Transition to a plant-based diet could transform the labour market in agriculture
According to research by the University of Oxford, the global transition to a plant-based diet could reduce demand for agricultural labour demand by 5-28% by 2030, mainly due to the...
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Oatly develops oat milk for automatic coffee machines
Oatly’s latest product, Baristamatic oat milk has been developed specifically for automatic coffee machines in the United Kingdom. This article is available for reading in Trade magazin 2025/12-2026.01 The company...
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Dietitians recommend more conscious protein consumption
According to a joint survey by Danone Magyarország and the Hungarian Dietetic Association (MDOSZ), the protein consumption of Hungarians is still not conscious enough. This article is available for reading...
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Vegan summit in Budapest
On 22 November Hungary’s first international vegan summit, Vegan Summit Budapest was held in the Europa Event Center. This article is available for reading in Trade magazin 2025/12-2026.01 The event...
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Plant-based meat by Impossible Foods is safe for professional athletes too
Impossible Foods has made history with its Impossible Beef and Impossible Burger products, which are the first plant-based products to receive NSF Certified for Sport® certification. This article is available...
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