Tag "Trade magazin 2025/12-2026/1"
Egg prices up nearly one-third
According to data from AKI PÁIR, the price of table eggs (M+L) from cage farming in Hungary was HUF 63.91/egg in the first ten months of 2025, which was 31.7%...
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Layers of problems
Máté Varga, vice president of the National Council of Wine Communities (HNT) responsible for interprofessional affairs, spoke to our magazine about the current situation and the problems that Hungarian viticulture...
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Replanning for export markets
In Hungary the volume of wheat milling is currently around 1 million tonnes per year, compared to the pre-2022 processing level of approximately 1.2 million tonnes. This article is available...
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Clear view even in winter – with Shell’s new 3.5-litre premium windshield washer fluid
Winter driving doesn’t have to mean compromises. Shell’s new 3.5-litre premium winter windshield washer fluid offers reliable cleaning power, practical use and eco-friendly packaging. The product dries without leaving streaks,...
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Perfect holidays? Let’s enjoy the Advent season in the spirit of #bewhole instead!
In 2025 dm launched a communication campaign, called #bewhole, in twelve countries. External expectations arising from different social roles and social media cause many of us to feel a constant...
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Perceived price increase index remains high
The consumer price index fell from its very high level in 2022-23 to below 5% by the beginning of 2024. Since then it has risen temporarily above this level for...
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Beer evolution
This article is available for reading in Trade magazin 2025/12-2026.01 Rather surprisingly, the domestic beer market contracted by 10% in 2025, but exports grew significantly thanks to the excellent quality...
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Timeless flavours, new expectations
In 2025 the domestic confectionery industry continues to operate in a duality of challenges and adaptation. This article is available for reading in Trade magazin 2025/12-2026.01 The first half of...
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On a bumpy road, but heading in the right direction
This article is available for reading in Trade magazin 2025/12-2026.01 József Septe, president of the Hungarian Bakers’ Association gave our magazine a comprehensive overview of the baking industry in the...
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Absolute Live Izotonic Drink Zero Cukor
Absolute Live Izotonic Zero is Hungary’s first truly isotonic, yet energy-free drink, creating a new segment on the functional beverage market. It is a sugar-free, refreshing drink with a balanced...
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Growth with limits
The annual output of the refrigeration and canning industry is close to HUF 400bn, from which approximately two-thirds is directed to export markets. A cikk a Trade magazin 2025/12-2026.01. lapszámában...
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Asda expands rapid delivery service with Uber Direct partnership
Asda is expanding its partnership with Uber Direct, making one-hour delivery available in even more British towns and cities next year. Uber Direct and Asda have been working together since...
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M&S sells food products via Coles stores in Australia
British retailer Marks & Spencer (M&S) has begun the distribution of M&S Food products in Australia, in partnership with the supermarket chain Coles, starting on 19 November. The move is...
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The fruit and vegetable sector needs improvement
Domestic fruit and vegetable production has been declining for some time: production volumes are dropping, domestic self-sufficiency is weakening and the foreign trade balance is deteriorating. The basis for maintaining...
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Rapid changes, adaptive path
Sales of non-alcoholic beverages have declined recently – by approximately 15%. This article is available for reading in Trade magazin 2025/12-2026.01 “This happened because of the inflation, rising raw material...
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Business Days elective course: a weekend programme establishing a new tradition
For the first time this year, the programme of the Business Days conference continued over the weekend after the professional presentations: conference participants could enjoy an optional culinary and social...
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Mutti pesto (Mutti Red pesto, Mutti Green pesto)
Mutti pestos are simple yet delicious sauces that evoke the authentic and intense flavours of traditional Italian pestos. Mutti represents a special new direction: all of the pestos are tomato-based....
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Quality comes at a price!
This article is available for reading in Trade magazin 2025/12-2026.01 The Hungarian Spirits Industry Association and Product Board focuses primarily on the market and regulatory environment, as well as promoting...
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Turning point in the dairy sector
According to AKI data, domestic milk purchases were up 5% last year and a further 3% rise was observed in the first three quarters of 2025. In 2024 the average...
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The secret currencies of loyalty
PwC manager Virág Kiss told in her presentation that there is a great variety of loyalty programmes available on the Hungarian market – more than in other countries of the...
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Belgium’s Colruyt Group launches data protection initiative
Thanks to the Colruyt Group’s new data protection initiative, more than 4 million Xtra card and app users can decide for themselves how their personal data is used for promotional...
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Lidl wins For a Sustainable Future Award: recognition for business transformation
Lidl Magyarország has won the For Sustainable Future Award in the Business Transformation category, presented by the Business Council for Sustainable Development in Hungary (BCSDH). This award recognises Lidl’s commitment...
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Dishwasher or manual washing-up?
Dishwasher detergent sales were up 0.7% in January-September 2025 compared to the same period last year. The growth was driven by a 3% rise in volume, while the -2.3 percentage...
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Signature 40 – the region’s new common language: An interview with founders Márton Nagy and Ádám Vaszary on the new dimension of the Signature Platform in 2026
Signature 40 – the Hungarian list that is going to become a Central European format – in collaboration with Campaign magazine – involving five countries. This article is available for...
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Royal Cactus and Lemon
The new Royal Cactus offers the exotic flavour of sun-kissed Mediterranean prickly pears, while the popular Royal Lemon delivers the characteristic freshness of juicy lemons to consumers who like vodka-based...
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László Pekó: “Coop isn’t just a network, it is a way of life – and has been for 30 years”
This article is available for reading in Trade magazin 2025/12-2026.01 – Looking back after thirty years: how do you remember the launch of Coop? – It was a very good...
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Winners of the 2025 Retailer of the Year award announced
For the 11th time, Trade magazin invited sales outlets and retail chains registered in Hungary to compete. The results were announced on 25 September 2025, at the gala dinner of our...
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Domestic fish production is seeking a new balance
Today the situation of domestic fish farming is both promising and tense: in addition to production growth, water shortages, a price-sensitive market and EU regulations requiring adaptation fundamentally determine the...
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What makes a good advertisement today?
Gábor Tolnai, head of the marketing insight division at Kantar Hoffmann gave a presentation on advertisements deemed successful by the company, at this year’s Business Days conference. This article is...
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MySPAR app: 5 years in the centre of the digital shopping experience
The MySPAR app is celebrating its 5th anniversary this year – half a decade during which it has become one of the fastest growing digital solutions in the domestic retail sector....
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