Tag "Trade magazin 2025/11"
Ice cream as a season-extending product
The example of ice cream parlours around Lake Balaton shows how entrepreneurs are responding to longer seasons. This article is available for reading in Trade magazin 2025/11. In Balatonfüred the...
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In Germany more than half of ALDI SÜD’s offering is plant-based
ALDI SÜD’s latest Nutrition Report reveals that 56.4% of the chain’s food selection is now plant-based, while animal-based products account for 43.6%. WWF’s extended calculation method was used to determine...
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Premium drink, premium literature
In early November a truly special event took place in the Unicum House: at the beck@grecsó musical duo’s evening prose, poems and songs – written jointly by songwriter and writer...
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Hungary among the leaders in European fresh vegetable exports
According to data from the International Trade Center (ITC), Hungary retained its place in the top 10 of European fresh vegetable exporters in 2024, with total exports worth EUR 412.4m....
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IKEA celebrates the 40th birthday of Swedish meatball with a plant-based falafel
IKEA’s iconic Swedish meatball, the köttbullar, is celebrating its 40th anniversary this year, which the company is commemorating with the introduction of a new dish: chickpea-based falafel will be available in...
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The power of fragrances
On the domestic perfume market demand continued to strengthen in 2024, realising outstanding growth in both value and volume. According to NIQ data, the category developed by 14.3% in value...
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Great Taste Awards
Sáppusztai Pálinka Distillery has earned a big international recognition: their Yellow William’s Pear pálinka got a three-star rating at the 2025 Great Taste Awards. More than 14,000 entries were submitted...
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HoReCa Heroes in 2025
On 22 September, the first day of the Business Days conference in Tapolca, the HoReCa Heroes awards were presented for the fourth time to crisis-resistant players in the sector. ...
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We spend days with drinking coffee
Hungarians spend an average of nearly five and a half days a year drinking coffee, according to a representative survey commissioned by Caffè Vergnano. This article is available for reading...
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Gault&Millau is back
Szabina Szulló (Stand Restaurant and Stand25 Bistro) won Chef of the Year, Richárd Csillag (Lokal at the Lake and Lokalista) was named Young Talent of the Year, Kornél Kaszás (Babel...
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Digital development
The future of tourism and hospitality lies in digital development – this is confirmed by the HUF 1.3bn in EU funding awarded to the Hungarian Hospitality Employers’ Association (VIMOSZ) and...
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Beyond the bottle
2025 brought moderate but stable growth for the shower gel market. According to Nielsen data, sales of women’s shower gels rose by 3% in value and 7% in volume by...
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The stars were shining bright
The Michelin Guide’s annual awards gala took place on 9 October. This article is available for reading in Trade magazin 2025/11. Stand in Budapest and Platán Gourmet in Tata retained...
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NIQ – a new office with a variety of views
A family atmosphere and a “housewarming” vibe welcomed POPAI members to NIQ’s (NielsenIQ) new office on Deák Square. This article is available for reading in Trade magazin 2025/11. Customer relations...
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International POP events
The end of 2025 and the beginning of 2026 will bring a number of Shop! and POPAI events for POP enthusiasts. This article is available for reading in Trade magazin...
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MIZO Coffee Selection – Cinnamon Roll latte
Make Christmas preparations even more special with our limited edition new product! The sweet and spicy Cinnamon Roll latte is bringing you the taste of cinnamon roll and it will...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
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Colleagues say!
Last year the leadership of the craft union received feedback from members about a decline in turnover compared to the same period in the previous year. This article is available...
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Intuition can’t be learned
In 2025 Rudolf Semsei, founder and owner of Semsei Gastronomy won the Gundel Award. Our magazine interviewed him after the decision was made in September. This article is available for...
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Taxes and proportions
The Guild of Hungarian Restaurateurs (MVI) publishes an annual statistical report on the hospitality sector. It is mainly based on data from the Central Statistical Office (KSH) for 2024. This...
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Segafredo Espresso Organico
The new Espresso Organico not only offers extraordinary flavours, but also a genuine and sustainable coffee experience with added value. It is Segafredo’s first fair trade product intended for home...
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