Tag "Trade magazin 2025/11"
Food waste in Hungary has dropped by a third in eight years
According to a 2024 survey by the National Food Chain Safety Office (Nébih), Hungarian households throw away an average of 21.5kg of food unnecessarily each year, which represents a 35%...
Read more
The decade of uncertainty
Ipsos has surveyed the opinions of people in more than 40 countries in its study “The Uneasy Decade – Reshaping Society, Technology and the Global Economy”, with the goal of...
Read more
IFA 2025: Haier Europe shapes the future with AI
IFA Berlin once again gave an insight into the latest developments and the future of innovation in household appliances on 4-9 September. This article is available for reading in Trade magazin...
Read more
Conscious choices instead of reactions: what matters to European consumers today
According to data from the YouGov Household Panel and the Behaviour Change research, while some consumers feel that the financial pressure on them has eased, others continue to face persistently...
Read more
Ministry of Agriculture eases conditions for Agro-ecological Programme
The Ministry of Agriculture is simplifying the rules of the Agro-ecological Programme (AÖP), which supports sustainable farming: minor errors won’t result in sanctions and the payment rate for partially completed...
Read more
Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
Read more
New programme to support the digitalisation of Hungarian businesses
Visa is launching a Digital Payment Programme in Hungary, which aims to prepare micro- and small businesses for a world where consumers are increasingly shopping online and paying digitally. This...
Read more
Export champions and innovative candies
In October the Association of Hungarian Confectionery Manufacturers (Hunbisco) and the Committee of European Sugar Users (CIUS) held a roundtable discussion in Budapest. This article is available for reading in...
Read more
NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
Read more
There is still room for growth in Hungarian stores
There was a small growth in retail sales in August. According to calendar-adjusted data, volume sales increased by 2.4% year-on-year and by 0.8% compared to July. This article is available...
Read more
Hungarian webshops under pressure
Although 80% of domestic webshops still expect growth in 2025, the entry of international marketplaces is putting pressure on them: one-third is already experiencing a decline in sales. This article...
Read more
ChatGPT is the new uncle
Google’s dominance seems to be faltering: AI and especially ChatGPT is revolutionising online search. This article is available for reading in Trade magazin 2025/11. Users increasingly want summarised, personalised answers...
Read more
Global supply outlook favourable for key food commodities
According to a report released on 3 October by the Food and Agriculture Organization of the United Nations (FAO), the global market index for food commodities declined a bit in...
Read more
Arthur Keleti: “Humans didn’t create AI because they don’t want to do anything” – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed cyber-secret futurist Arthur Keleti. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu. This article is...
Read more
Trade magazin: 2025 brought another shower of awards
We are proud to inform our readers and partners that Trade magazin’s work has been recognised with several awards in recent weeks. This article is available for reading in Trade...
Read more
Are you in the book? – Superbrands evaluated once again in 2025
In Hungary the Superbrands Programme has been recognising brands that stand out from their competitors since 2004. In 2025 the programme awarded the Superbrands and Business Superbrands titles to 500...
Read more
What an Anuga!
Between 4 and 8 October 2025 the world’s food industry once again turned its attention to Cologne: at the largest event in Anuga’s history to date, more than 8,000 exhibitors...
Read more
The world is ours – but how much will the baggage fee be?
Tünde Turcsán, managing director of YouGov Shopper Hungary gave a presentation on the third day of Business Days 2025 conference. She told: following the economic crisis that hit after the...
Read more
Zewa Eco Comfort household paper towels
New ZEWA Eco Comfort household paper towels are made from 100% recycled paper, they are 100% biodegradable and unbleached, offering an environmentally friendly solution in the usual Zewa quality. A...
Read more
Low-budget flight in turbulence
At the Business Days conference Tibor Bodor, head of corporate division at K&H Bank gave a presentation in which he reminded the audience: K&H has been compiling a quarterly large...
Read more
This year’s Coop Rally toured Western Hungary
FMCG market and – together with the COOP Group – more than 30,000 employees. This article is available for reading in Trade magazin 2025/11. Participants visited eight locations in four...
Read more
Stirred, not shaken
Hungary’s syrup market has undergone a spectacular restructuring in recent years. In 2024 there was a 3-4% sales decline compared to 2023, while in 2025 sales dropped about 10% from...
Read more
There is light at the end of the tunnel
Andreas Christou, managing director of RetailZoom gave a presentation on the current situation of the Hungarian retail market and changes in consumer habits at this year’s Business Days conference. This...
Read more
Italian wines at the Winelovers Wine Awards: discover the heritage, taste the future
Our magazine interviewed Giovanna Chiappini Carpena, director of the Italian Trade Agency (ITA) office in Budapest. How do you evaluate the participation of Italian wines in the event? – The...
Read more
Digital commerce: slow and import-driven expansion
In total retail sales the share of e-commerce has grown steadily over the past decade: while in 2017 its global share had been around 10%, by 2023 it reached 20%,...
Read more
Yettel: a new era for SMEs in digital business solutions
For Hungarian SMEs flexibility, rapid adaptation and cost-effectiveness are no longer simply advantages, but essential conditions for operation. Flexible tariff family with no loyalty period One of the biggest advantages...
Read more
Gold medal and Champion award winning wines on the shelves of Lidl stores
More than ten years ago Lidl Magyarország launched its Lidl for Hungarian Suppliers programme, which includes the Lidl Wine Expo Hungary event series, to promote Hungarian wines and help domestic...
Read more
More colourful tea bag segment
A felmelegedés miatt rövidebb szezonnal, a gazdasági helyzet miatt pedig gyengébb vásárlóerővel kell megküzdeniük a teapiac szereplőinek. A küzdelem az emelkedő eladásokat nézve sikeres, ennek „ára” viszont az ára: az...
Read more
Not greener, smarter: McKinsey’s new map of green packaging
Published in October 2025, McKinsey’s analysis summarises more than twenty previous studies and ten years of industry experience on sustainable packaging. The economic waves of the 2020s have fundamentally reshaped...
Read more
What do Hungarian shoppers want? Cheap, high-quality products made in Hungary!
Anita Mekler, an expert of PricewaterhouseCoopers (PwC) presented the results of comprehensive research on Hungarian consumer habits, attitudes and concerns in the light of trends in Poland, Romania, Ukraine and...
Read more