Tag "Trade magazin 2025/11"
Ice cream as a season-extending product
The example of ice cream parlours around Lake Balaton shows how entrepreneurs are responding to longer seasons. This article is available for reading in Trade magazin 2025/11. In Balatonfüred the...
Read more
The stars were shining bright
The Michelin Guide’s annual awards gala took place on 9 October. This article is available for reading in Trade magazin 2025/11. Stand in Budapest and Platán Gourmet in Tata retained...
Read more
Vegan scrambled eggs at 30,000 feet
On 5 October American Airlines expanded its in-flight menu with a new vegan breakfast option: Just Egg plant-based scrambled eggs with hash browns, vegan cheese, spinach, corn and California peppers....
Read more
Protein intake: underrated plant sources in the Hungarian diet
According to a nationwide survey commissioned by Danone Magyarország, half of adults are unsure whether they consume enough protein, while plant-based protein sources continue to be less important in public...
Read more
Close to consumers
This article is available for reading in Trade magazin 2025/11. “We have seen stable growth in both the wine and sparkling wine categories over the past year and a half”,...
Read more
Everyone wins with quality!
The cake named “DCJ Exercise in Style” by László Balogh and Roland Kis from Gyula won Cake of Hungary this year. Our magazine interviewed László Balogh, the owner of the...
Read more
Safe vegetable fermentation
Home fermentation is undergoing a renaissance, adding variety to the winter diet./ This article is available for reading in Trade magazin 2025/11. Sauerkraut, kimchi and beet kvass aren’t only healthy...
Read more
Colleagues say!
Last year the leadership of the craft union received feedback from members about a decline in turnover compared to the same period in the previous year. This article is available...
Read more
Sparkling wine 2025
This article is available for reading in Trade magazin 2025/11. According to András Csomay, marketing manager of Törley Sparkling Wine Cellars, in recent years the company’s sales have shifted towards higher-value products....
Read more
Could there be a turnaround?
Contrary to many other analyses of consumption among younger generations, data from this year’s representative survey commissioned by the National Council of Wine Communities (HNT) reveals: young adults are turning...
Read more
Saveggy develops edible plant-based cucumber packaging
Swedish start-up Saveggy has developed a breakthrough solution to replace plastic packaging for cucumbers: the edible plant-based coating is made from rapeseed oil and gluten-free buckwheat oil, keeping the product...
Read more
Intuition can’t be learned
In 2025 Rudolf Semsei, founder and owner of Semsei Gastronomy won the Gundel Award. Our magazine interviewed him after the decision was made in September. This article is available for...
Read more
Demand for plant-based protein is the engine of the European nut market
In 2024 the European Union maintained its leading position on the global nut market, importing around EUR 6bn worth of nuts. This article is available for reading in Trade magazin...
Read more
Wineries reloaded: the second generation is coming
Our magazine interviewed Pálma Koch, the president of Junibor – Young Winemakers’ Association. This article is available for reading in Trade magazin 2025/11. How does the professional attitude and vision...
Read more
Taxes and proportions
The Guild of Hungarian Restaurateurs (MVI) publishes an annual statistical report on the hospitality sector. It is mainly based on data from the Central Statistical Office (KSH) for 2024. This...
Read more
Premium drink, premium literature
In early November a truly special event took place in the Unicum House: at the beck@grecsó musical duo’s evening prose, poems and songs – written jointly by songwriter and writer...
Read more
Responsible Gastro Hero Foundation: a sourdough and kombucha sharing campaign
Marking World Food Day on 16 October, the Responsible Gastro Hero Foundation is launching a community fermentation campaign, titled “Share your kombucha! Share your sourdough!” This article is available for...
Read more
Style, language and tools
One of the biggest problems the wine industry is facing is the aging consumer base. This article is available for reading in Trade magazin 2025/11. Younger generations find it harder...
Read more
Duality in wine
This article is available for reading in Trade magazin 2025/11. Domestic wine consumption is declining, says László Romsics, the CEO of Csányi Pincészet Zrt., and this trend can also be...
Read more
AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
Read more
Dessert of Lake Balaton
A dessert called “Mermaid” from the café Promenád Café in Balatongyörök won the Dessert of Lake Balaton 2025 title, while “Treasures of Lake Balaton” finished first in the gluten-free category....
Read more
AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
Read more
No promotions, no shopping
The majority of Hungarian shoppers prefer to spend when they see a promotion. This article is available for reading in Trade magazin 2025/11. According to a survey by Árukereső.hu, 57%...
Read more
“My beautiful cartridge poach…”
Hungarian folklore with a 21st-century approach: the Semsei Gastronomy group has opened an experience centre called Paprika Revue House in downtown Budapest. This article is available for reading in Trade...
Read more
Industrial production is still declining in Hungary, but it is growing in the EU
Industrial production in the EU grew by 1.8% in July 2025 compared to July 2024, according to a recent analysis by GKI. This article is available for reading in Trade...
Read more
Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
Read more
International POP events
The end of 2025 and the beginning of 2026 will bring a number of Shop! and POPAI events for POP enthusiasts. This article is available for reading in Trade magazin...
Read more
Onions have become much more expensive
According to data from AKI PÁIR, the producer price of brown-skinned onions (harvested this year) at the Budapest Wholesale Market was HUF 276/kg, exceeding the average price in the same...
Read more
NIQ – a new office with a variety of views
A family atmosphere and a “housewarming” vibe welcomed POPAI members to NIQ’s (NielsenIQ) new office on Deák Square. This article is available for reading in Trade magazin 2025/11. Customer relations...
Read more
Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
Read more