Tag "Trade magazin 2025/10"
Colruyt rolls out hybrid meat in Belgium
Following Lidl and Albert Heijn, Colruyt Group has also added new meat products enriched with plant-based ingredients to the product selection available in its Okay and Colruyt Lowest Prices stores....
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New challenges for online marketplaces
In online retail domestic players are trying to develop business models and innovations that simultaneously increase customer satisfaction, strengthen loyalty and ensure sustainable operations. This article is available for reading...
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Unusual VAT rate testing by NAV
The National Tax and Customs Administration (NAV) is using an unusual method to test whether domestic restaurants are applying the VAT rate correctly: recently NAV inspectors have been ordering dessert...
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Star Wars fans can collect 17 new character designs by buying Coca-Cola products
Coca-Cola and Disney have announced an exciting collaboration: the “Coca-Cola x Star Wars: Refresh Your Galaxy” campaign invites consumers from all corners of the galaxy to celebrate the uplifting power...
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The battle of digital shelves
The online world of the FMCG sector now goes far beyond a simple web shop. Adapting to trends manifests itself differently for each market player: domestic retail chains are building...
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Metro opens new logistics centre near Bucharest
Metro Romania has opened its first dedicated Food Service Distribution (FSD) warehouse in the immediate vicinity of Bucharest. The joint development with Belgian logistics company WDP is the result of...
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Focusing on innovation: a competition at SIRHA Budapest
SIRHA Budapest is the leading professional meeting place for the HoReCa, food industry, confectionery, baking and gastronomy sectors in Central Europe. One of the most exciting programmes of the 2026...
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A celebration of flavours
On 19 October the Guild of Hungarian Restaurateurs (MVI) will once again hold its traditional Gundel Károly Award Gala Dinner, which will take place in Gundel Restaurant. This article is available for...
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MAGIC MILK lactose free cooking crea, 20% 0,5 l
With its nearly three decades of history, the Magic Milk brand pays special attention to ensuring that its full range of essential dairy products is also available in lactose-free version....
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Logistic strength and international expansion
One of the foundations of Bramcke Hungary’s operations is its own logistics centre in Debrecen, which is capable of serving 7,500 partners. There are more than 5,000 different products here...
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PwC Magyarország publishes the list of top-grossing online FMCG players
From 2015 GKID used to publish the annual rankings of the top-grossing online retailers on the Hungarian market. Following the company’s acquisition last year, the list is now compiled by...
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GKI: lack of knowledge and scepticism slow down AI’s spreading at the workplace
According to a recent representative survey of 1,000 people conducted by GKI, nearly half of employees don’t use AI in their work. This article is available for reading in Trade...
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Creme Bonjour spreadable mixture with 70% fat content, 2250 g
Creme Bonjour is a spreadable mixture with 70% fat content, which is an excellent choice for breakfasts and sandwiches every day. Its 8.5% butter content guarantees a silky texture and...
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Wages and revenues
The Guild of Hungarian Restaurateurs (MVI) publishes an annual statistical report on the hospitality sector. It is mainly based on data from the Central Statistical Office (KSH) for 2024. The...
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Alibaba International helps global retailers with new AI agents
Alibaba International’s AI Business team launched its AI system called Marco in 2024, with the goal of supporting cross-border trade for SMEs. This article is available for reading in Trade...
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“You can’t say no to such an exciting time!”
At first glance retail trade doesn’t seem particularly exciting, but the evolution of consumption habits illustrates how the world around us is changing. This is why a big player such...
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New structure, old strengths
An interview with Attila Sófalvi, general manager of Mars in Hungary, the Czech Republic and Slovakia, the company’s key account head Réka Nagy and associate relations manager Márta Krivai. This...
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Hungary’s food industry on the threshold of progress: the second Hungarian Food Summit
Two years ago the debut of the Hungarian Food Summit was met with enormous interest, but at the recently concluded 82nd National Agriculture and Food Exhibition (OMÉK) the event returned on...
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Trophies served on a tray
The game meat market is no exception to current retail trends: due to the increased price-sensitivity of consumers, retailers need to plan with more promotions and lower prices in order...
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Cyberattacks are a lucrative business
Cyber security is no longer just a technological issue, but a new cornerstone of customer experience and loyalty. Cybercriminals are using AI to increase the effectiveness of their attacks. This...
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Breakthrough points
Brian Niccol, chairman and CEO of Starbucks has pressed the “replan” button. This article is available for reading in Trade magazin 2025/10. With its new “Back to Starbucks” strategy, the...
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Campaign for self-identity
KFC Germany is launching its new product, Bucket for One with a complex campaign that builds on Generation Z’s desire to be independent and unlike anybody else. This article is...
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It doesn’t replace creativity: it enhances it
In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications...
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Drinks for the young and those young at heart
In 2024 the consumption of bitters and liqueurs declined a little in Hungary if compared to the previous year, but forecasts indicate that sales will start to grow again in...
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What kind of vodka should be used to make Martini?
The Vodka Martini has made a comeback in recent years: it jumped from the 42nd to the 21st place in the Drinks International Cocktail Report, making it one of the most popular...
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Ultra-processed = Ultra-problematic?
The latest research by Innova Market Insights has found that only 36% of North American consumers consciously limit ingredients considered unhealthy in their diet. This article is available for reading...
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Growing visitor numbers
Tourism continues to show strong growth: in January-July 2025 10.7 million tourists spent 25.6 million guest nights in Hungary, representing a 6.4% rise from the previous year. This article is...
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Rossmann enters a new digital era: they are installing 30 new digital signage devices
Rossmann Magyarország has reached another milestone in its digital development: from mid-July innovative digital signage (DS) devices are appearing in Rossmann stores, playing an important role in providing information in-store....
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Digital advertising in a new era
Digital advertising has strengthened in the FMCG sector in recent years. Two main trends stand out in this segment. This article is available for reading in Trade magazin 2025/10. One...
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A full circle
The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...
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