Tag "Trade magazin 2025/10"

A star is born – say hello to dirty soda!

According to experts – mainly American ones – dirty soda has taken the beverage market by storm in the past year and has become a major competitor of coffee and/or...

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Tipping habits

According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...

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Splash-free urinal

Researchers at the University of Waterloo have created the world’s first splash-free urinal. This article is available for reading in Trade magazin 2025/10. Their experiments showed that splashing is significant...

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Ultra-processed = Ultra-problematic?

The latest research by Innova Market Insights has found that only 36% of North American consumers consciously limit ingredients considered unhealthy in their diet. This article is available for reading...

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AI agents in hospitality

AI technology is rapidly transforming the hospitality industry: hotels, resorts and restaurants are using AI-based chatbots and agent systems that respond immediately and personally to guest needs, e.g. reservations, complaint...

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When croissant and waffle meet

Croffle fever is reviving in Asia (croffle is a combination of croissant and waffle) – it started a decade ago in France, but faded away somewhere in the dessert fusion...

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Great Taste Awards

Sáppusztai Pálinka Distillery has earned a big international recognition: their Yellow William’s Pear pálinka got a three-star rating at the 2025 Great Taste Awards, one of the food industry’s most...

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Growing visitor numbers

Tourism continues to show strong growth: in January-July 2025 10.7 million tourists spent 25.6 million guest nights in Hungary, representing a 6.4% rise from the previous year. This article is...

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Rossmann enters a new digital era: they are installing 30 new digital signage devices

Rossmann Magyarország has reached another milestone in its digital development: from mid-July innovative digital signage (DS) devices are appearing in Rossmann stores, playing an important role in providing information in-store....

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Digital advertising in a new era

Digital advertising has strengthened in the FMCG sector in recent years. Two main trends stand out in this segment. This article is available for reading in Trade magazin 2025/10. One...

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A full circle

The summer began with a POPAI meeting and also ended with one – a full circle! POPAI invited members to a summer kick-off meeting on 19 June. This article is...

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Hungarian intermodal traffic is about to change pace

The Hungarian intermodal market entered a new phase: maritime container traffic has surged, rail transport of semi-trailers is expanding dynamically, while the new EKR regulation provides a long-term support framework...

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More plies, greater choice

In the first half of 2025 the facial tissue market grew by 8% in volume and nearly 7% in value. From the offline sales channels drugstores stood out, mainly due...

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(HU) Új nyitvatartással növelni lehetne a termelői piacok vonzerejét

New opening hours could make farmers’ markets more attractive This article is available for reading in Trade magazin 2025/10. According to a representative online survey conducted in Hungary, Italy and...

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GKI confidence index reaches 4-month high in August

According to a survey conducted by GKI Economic Research with EU support, consumers and the business sector expressed more optimistic outlooks in August than in July. This article is available...

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Private labels are quietly winning Europe’s grocery shelves

Across Europe private labels continue to expand their market share as budget-conscious shoppers increasingly prioritise value. This article is available for reading in Trade magazin 2025/10. The article reflects the...

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Get ready to face it!

As a result of premiumisation, the European serum market grew by 7.3% in value in 2024, while in volume sales stagnation was reported. Consumers are typically looking for solutions to...

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Elevating poultry prices

According to AKI PÁIR data, in Hungary the producer price of live broiler chicken grew by 6.9% to HUF 443.2/kg, while that of live turkey augmented by 7.8% to HUF...

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Private labels are flourishing in Europe

According to Circana’s recently published report, Private Labels: Transformation for Growth, on the six biggest European markets – France, Germany, Italy, the Netherlands, Spain and the United Kingdom – private...

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Eggs, minus the hen

Recent American research reveals that consumers still prefer traditional eggs over plant-based alternatives, thanks to their taste and nutritional value. At the same time vegan eggs can be considered more...

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Invisible risk in the chain: microplastics in the food industry

Nano- and microplastics are present in water, packaging and even in our bodies. Microplastics are plastic particles smaller than 5mm (approx. 0.1–5000µm); nanoplastics that are even smaller can pass through...

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Stable prices, big harvest – the pumpkin season is on

Thanks to the hot, sunny summer, the pumpkin harvest started earlier this year and the yield is really good. This article is available for reading in Trade magazin 2025/10. Already...

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Campaign for a lower VAT on alternative drinks in Germany

REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...

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Only vegan food was available at Billie Eilish’s Manchester concerts

In July only plant-based foods were on the menu at the Billie Eilish concerts in Manchester’s Co-op Live Arena, reducing the food-related emissions of the events by 47%. This article...

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More Hungarians are open to vegan diet, but meat still dominates

Although only 3% of the Hungarian population follows a plant-based diet, nearly a quarter are open to vegan alternatives, we can learn from recent research by NRC. This article is...

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Nutella Plant-Based makes Hungarian debut

From September 2025 Ferrero’s vegan-certified innovation, Nutella Plant-Based is also available in Hungary, bringing the well-known Nutella flavour with completely plant-based ingredients. This article is available for reading in Trade...

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PLMA Live: record-breaking private labels

In 2024 the market share of private labels reached a new high in Europe: 38.1%, representing a sales turnover of EUR 352bn in 17 countries across the continent, according to...

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Not much plant-based food in the British diet

Britons don’t consume enough plant-based food to maintain long-term health, claims a new research by King’s College London. This article is available for reading in Trade magazin 2025/10. According to...

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Revo Foods targets sporty consumers with mushroom protein

Minced Fungi Protein, the latest innovation by Revo Foods is a mushroom protein based ingredient that is richer in protein than beef, tofu, eggs and lentils, and has better taste...

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Lidl UK’s plant-based sales are booming

In 2025 Lidl UK realised a 694% annual sales growth with its private label meat-free and plant-based dairy products, exceeding its 400% target by far. This article is available for...

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