Tag "Trade magazin 2025/10"

The battle of digital shelves

The online world of the FMCG sector now goes far beyond a simple web shop. Adapting to trends manifests itself differently for each market player: domestic retail chains are building...

Read more

Metro opens new logistics centre near Bucharest

Metro Romania has opened its first dedicated Food Service Distribution (FSD) warehouse in the immediate vicinity of Bucharest. The joint development with Belgian logistics company WDP is the result of...

Read more

Focusing on innovation: a competition at SIRHA Budapest

SIRHA Budapest is the leading professional meeting place for the HoReCa, food industry, confectionery, baking and gastronomy sectors in Central Europe. One of the most exciting programmes of the 2026...

Read more

A celebration of flavours

On 19 October the Guild of Hungarian Restaurateurs (MVI) will once again hold its traditional Gundel Károly Award Gala Dinner, which will take place in Gundel Restaurant. This article is available for...

Read more

MAGIC MILK lactose free cooking crea, 20% 0,5 l

With its nearly three decades of history, the Magic Milk brand pays special attention to ensuring that its full range of essential dairy products is also available in lactose-free version....

Read more

Logistic strength and international expansion

One of the foundations of Bramcke Hungary’s operations is its own logistics centre in Debrecen, which is capable of serving 7,500 partners. There are more than 5,000 different products here...

Read more

PwC Magyarország publishes the list of top-grossing online FMCG players

From 2015 GKID used to publish the annual rankings of the top-grossing online retailers on the Hungarian market. Following the company’s acquisition last year, the list is now compiled by...

Read more

GKI: lack of knowledge and scepticism slow down AI’s spreading at the workplace

According to a recent representative survey of 1,000 people conducted by GKI, nearly half of employees don’t use AI in their work. This article is available for reading in Trade...

Read more

Creme Bonjour spreadable mixture with 70% fat content, 2250 g

Creme Bonjour is a spreadable mixture with 70% fat content, which is an excellent choice for breakfasts and sandwiches every day. Its 8.5% butter content guarantees a silky texture and...

Read more

Wages and revenues

The Guild of Hungarian Restaurateurs (MVI) publishes an annual statistical report on the hospitality sector. It is mainly based on data from the Central Statistical Office (KSH) for 2024. The...

Read more

Alibaba International helps global retailers with new AI agents

Alibaba International’s AI Business team launched its AI system called Marco in 2024, with the goal of supporting cross-border trade for SMEs. This article is available for reading in Trade...

Read more

“You can’t say no to such an exciting time!”

At first glance retail trade doesn’t seem particularly exciting, but the evolution of consumption habits illustrates how the world around us is changing. This is why a big player such...

Read more

New structure, old strengths

An interview with Attila Sófalvi, general manager of Mars in Hungary, the Czech Republic and Slovakia, the company’s key account head Réka Nagy and associate relations manager Márta Krivai. This...

Read more

Hungary’s food industry on the threshold of progress: the second Hungarian Food Summit

Two years ago the debut of the Hungarian Food Summit was met with enormous interest, but at the recently concluded 82nd National Agriculture and Food Exhibition (OMÉK) the event returned on...

Read more

Trophies served on a tray

The game meat market is no exception to current retail trends: due to the increased price-sensitivity of consumers, retailers need to plan with more promotions and lower prices in order...

Read more

Sausages, salamis, tactics

Market players report stable volumes and slightly declining prices in the salami and sausage category. Consumer price-sensitivity is particularly prominent in this segment. This article is available for reading in...

Read more

Diseases create disturbances on the poultry market

The poultry market is still characterised by product shortages and high prices, and these two phenomena are interrelated. Last year’s bird flu epidemic was the most serious outbreak in Poland...

Read more

Lucart receives Platinum rating from EcoVadis for the fourth time

Italian firm Lucart – whose Hungarian factory is located in Nyergesújfalu – is a leading manufacturer of paper hygiene products and packaging materials. A cikk a Trade magazin 2025/10. lapszámában...

Read more

Campaign about the sustainability of meat consumption

In June the Hungarian Chamber of Agriculture (NAK) launched a campaign that wishes to present the role of meat, dairy products and eggs in a conscious diet on a scientific...

Read more

HUF 67bn budget for sustainable water management

This autumn several new grant opportunities will open up for the development of sustainable water management, with a total budget of HUF 67bn. 80% of the funding will be provided...

Read more

Green education: a key factor in the success of the green transition

Experts from the Tiszta Út Foundation, KSZGYSZ and Körkörös.hu claim that one of the keys to a sustainable economy is targeted awareness-raising – education, corporate culture and the civil sphere...

Read more

Chez deep freezer!

This article is available for reading in Trade magazin 2025/10. “Our selection of frozen products is available to the domestic hospitality industry in 13 stores all over Hungary, and it...

Read more

Cyberattacks are a lucrative business

Cyber security is no longer just a technological issue, but a new cornerstone of customer experience and loyalty. Cybercriminals are using AI to increase the effectiveness of their attacks. This...

Read more

Breakthrough points

Brian Niccol, chairman and CEO of Starbucks has pressed the “replan” button. This article is available for reading in Trade magazin 2025/10. With its new “Back to Starbucks” strategy, the...

Read more

Campaign for self-identity

KFC Germany is launching its new product, Bucket for One with a complex campaign that builds on Generation Z’s desire to be independent and unlike anybody else. This article is...

Read more

Mid-morning and afternoon snacks characterise Generations Y and Z

Modern dietary guidelines recommend eating smaller quantities more often to maintain good health, with plenty of fruit and vegetables – preferably raw. This article is available for reading in Trade...

Read more

It doesn’t replace creativity: it enhances it

In Vibe Marketing – which uses AI support – the text and campaign generation capabilities provided by AI are combined with human style and brand sensitivity, says Mihály Tóth, communications...

Read more

Drinks for the young and those young at heart

In 2024 the consumption of bitters and liqueurs declined a little in Hungary if compared to the previous year, but forecasts indicate that sales will start to grow again in...

Read more

Well-planned concept, refined style

Réka Horváth, manager of Tokio bar in Budapest, reached the top with hard work. This article is available for reading in Trade magazin 2025/10. ”I entered the world of hospitality...

Read more

What kind of vodka should be used to make Martini?

The Vodka Martini has made a comeback in recent years: it jumped from the 42nd to the 21st place in the Drinks International Cocktail Report, making it one of the most popular...

Read more
Oldal