Tag "Trade magazin 2024/6-7"
What makes myPOS more?
Businesses have instant access to their revenues, are able to use the E-Nyugta electronic receipt system, don’t have unnecessary service use costs, and can manage their finances using single system...
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GeePower Manufacturing Kft. now produces most of its formerly subcontracted products in its own factory
“The value of domestic household chemical brands lies in that they are well-known and popular. Our mission is to further strengthen the brand loyalty of customers, so we continuously improve...
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Threat or opportunity?
Commissioned by Bizalmi Kör and RSM Tax Advisory and Financial Services, a survey has been conducted by the Equilibrium Institute and Impetus Research on the worries and expectations of business...
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More optimism
Perhaps this is what describes the past two months in the FMCG market the best. As I have learnt it recently, it is a good idea to watch the “champagne...
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Kerry Group opens new digital innovation hub
Kerry Group has unveiled a new digital innovation hub, which will enable the company to do global research, offer insights into consumer taste preferences, and acquire clinical trial data. Forming...
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Great new S&R’s Garage taste combo
Seth & Riley’s Garage has a new flavour, Melon & Lime Madness. It is as sweet as you need it to be, as alcoholic as you like it to be,...
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CBA is working for the success of its partners
In 2023 CBA continued its efforts to provide its franchise partners, who operate CBA and Príma stores, with as many tools as possible to be successful. This article is available...
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No surprises? Yes, there are!
At first glance not much has changed in the top 10 since last year, but a closer look at the numbers will reveal a thing or two… This article is...
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Lidl gives its loyalty programme an overhaul
Lidl Plus, the digital loyalty programme of Lidl was revamped in March. This article is available for reading in Trade magazin 2024/6-7 Thanks to the changes, application use has become...
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ABInBev says the start of the year was encouraging
ABInBev has had a better start to the year than the company expected, with both revenue and profit growing above expectations. ABInBev ended the first quarter with 2.6% higher revenues...
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Germany’s Mix Markt arrives in Serbia
German food chain Mix Markt, which specialises in Eastern European flavours, has opened three stores in Serbia – two in Belgrade and one in Novi Sad. The stores offer a...
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MPL decree won’t disrupt the delivery market
From 28 March 2024 online shops are obliged to also make Hungarian Post’s delivery services available to their customers. This article is available for reading in Trade magazin 2024/6-7 According...
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One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online and 97% are aware of the risks involved. This article is available for reading in Trade magazin 2024/6-7 Four-fifths of...
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Conventional by day, automatic by night
The first remotely controlled shops are scheduled to open in Hungary this summer. This technology will allow traditional shops to be converted and kept open without staff – 24/7 if...
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Retail trade and FMCG have become more attractive to workers
On 25 April Randstad Magyarország published the list of Hungary’s most attractive employers for the 11th time. This article is available for reading in Trade magazin 2024/6-7 According to the...
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Big Hajdú campaign in Arab countries
One of the biggest marketing campaigns of all times promoting a Hungarian food brand abroad: this is what Kőröstej and the M&C SAATCHI MENA agency realised, with the help of...
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Supporting the sense of responsibility in players overrides profit expectations!
Our magazine sat down for a chat with Zsófia Bánhegyi, chief commercial officer of Szerencsejáték Zrt. This article is available for reading in Trade magazin 2024/6-7 – Szerencsejáték Zrt. underwent great...
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MMSZ members elect officials
At the annual general meeting on 15 May, the Hungarian Marketing Association (MMSZ) elected a new presidency, supervisory board and ethics committee. This article is available for reading in Trade...
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Munch is now available in every Auchan store
From the beginning of May you can get the three munch packages in every Auchan store, for up to 66% lower prices than the original. This article is available for...
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New Lidl store opens in Pécs
In April Lidl opened its 204th store in Hungary in the centre of Kertváros in Pécs, where customers can choose from a large selection of high quality, reasonably priced products and...
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ROSSMANN advertises its exclusive brands
ROSSMANN has launched a campaign focusing on its exclusive brands. The campaign began on 8 April on television and brand digital platforms with a brand new image commercial, as well...
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Ice cream trends
Our article gives an insight into the domestic ice cream market with the help of manufacturers, retailers and confectioners, and also takes a look at global trends. This article is...
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Mizo Immun+ strawberry-banana fruit yogurt
New limited edition Mizo Immun+ strawberry-banana fruit yogurt in 125g size, available in shops from June. Contact: Sole-Mizo Tejterméket Gyártó, Forgalmazó és Szolgáltató Zrt. Anita Spitzmüller brand manager; T.: +36-20-359-1951;...
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The world’s most popular classic cocktails – according to DI
This article is available for reading in Trade magazin 2024/6-7 1. Negroni: the classic recipe is 3cl Dry Gin, 3cl Vermouth Rosso, 3cl Campari and soda. It is said to...
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They are starting it early
Schoolchildren can learn good nutrition from their peers, thanks to a new educational method of the Hungarian Dietetic Association. This article is available for reading in Trade magazin 2024/6-7 What...
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Gourmet pizza
A large proportion of Italian restaurateurs have moved up a level, now offering so-called gourmet pizzas in their more fashionable pizzerias – but what makes a pizza gourmet? This article...
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Hungary’s first AI-powered restaurant assistant
Nine out of 10 diners tend to research online before visiting a restaurant in person, but the information available on social networking sites is limited. This article is available for...
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Upcycled superfood snack
A dedicated team of female entrepreneurs is making a new kind of crispy snack from the by-products of craft breweries: spent grain crackers are made from malted barley and/or wheat...
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International architecture award for a Budapest restaurant
Zazie Bistro & Bar, which was created based on the interior design concept of este’r partners, has proved to be the best in the Winner category of the BigSEE international...
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METRO Wines of the Year
Each year the title METRO Wine of the Year is awarded to a selection of excellent white, rosé and red wines. This article is available for reading in Trade magazin...
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