Tag "Trade magazin 2024/6-7"
Munch is now available in every Auchan store
From the beginning of May you can get the three munch packages in every Auchan store, for up to 66% lower prices than the original. This article is available for...
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Business Superbrands award for METRO Gastro Academy
In 2024 the knowledge centre of METRO Magyarország, the METRO Gastro Academy was honoured with the prestigious Business Superbrands recognition! This article is available for reading in Trade magazin 2024/6-7...
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Great Hungarian tipping overview
With the conquest of digital payment and the service charge included in the bill, tipping is undergoing a transformation. This article is available for reading in Trade magazin 2024/6-7 According...
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Support for restaurants in the countryside
Restaurants can apply for non-refundable funding from a budget of HUF 13bn from 27 May – HUF 1m is available per applicant. This article is available for reading in Trade...
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They are starting it early
Schoolchildren can learn good nutrition from their peers, thanks to a new educational method of the Hungarian Dietetic Association. This article is available for reading in Trade magazin 2024/6-7 What...
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Emotions and memories
A dessert must evoke emotions and memories – this is the credo of Tiziano Mita, who held a two-day workshop at the headquarters of the guild. This article is available...
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Mid-year report
According to guild president Balázs Erdélyi, there have been so many changes in the first half of 2024 that it is worth giving a fresh overview of the situation. This...
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Ice cream trends
Our article gives an insight into the domestic ice cream market with the help of manufacturers, retailers and confectioners, and also takes a look at global trends. This article is...
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Big Hajdú campaign in Arab countries
One of the biggest marketing campaigns of all times promoting a Hungarian food brand abroad: this is what Kőröstej and the M&C SAATCHI MENA agency realised, with the help of...
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Playful ice cream competition
The Hungarian Confectioners Guild was present at SIRHA Budapest once again, as the event’s confectionery partner. This article is available for reading in Trade magazin 2024/6-7 This year the biggest...
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Upcycled superfood snack
A dedicated team of female entrepreneurs is making a new kind of crispy snack from the by-products of craft breweries: spent grain crackers are made from malted barley and/or wheat...
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One-fifth of Hungarians aren’t careful enough when shopping online
Nearly three quarters of Hungarians regularly shop and pay online and 97% are aware of the risks involved. This article is available for reading in Trade magazin 2024/6-7 Four-fifths of...
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Problems and solutions
At the request of the Tourism Advisory Board of the Ministry for National Economy, the Guild of Hungarian Restaurateurs (MVI) has compiled a list of problems in the hospitality sector,...
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Culinary tours once again
In April 17 members of the Guild of Hungarian Restaurateurs (MVI) visited the remodelled Avar Hotel in Mátrafüred, at the invitation of fellow club member László Darvas, where they participated in...
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The world’s most popular classic cocktails – according to DI
This article is available for reading in Trade magazin 2024/6-7 1. Negroni: the classic recipe is 3cl Dry Gin, 3cl Vermouth Rosso, 3cl Campari and soda. It is said to...
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METRO Wines of the Year
Each year the title METRO Wine of the Year is awarded to a selection of excellent white, rosé and red wines. This article is available for reading in Trade magazin...
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Conventional by day, automatic by night
The first remotely controlled shops are scheduled to open in Hungary this summer. This technology will allow traditional shops to be converted and kept open without staff – 24/7 if...
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International architecture award for a Budapest restaurant
Zazie Bistro & Bar, which was created based on the interior design concept of este’r partners, has proved to be the best in the Winner category of the BigSEE international...
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Physical stores could be the new arena for retail media
Retail media has traditionally been about the targeted advertising of products and brands at or near the point of sale. This article is available for reading in Trade magazin 2024/6-7...
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Another successful trade fair presence by the Future Store
Trade magazin, the official journal of SIRHA Budapest 2024 was present at the trade fair with its traditional Future Store Innovations stand, showcasing the latest product innovations, technological solutions and...
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MPL decree won’t disrupt the delivery market
From 28 March 2024 online shops are obliged to also make Hungarian Post’s delivery services available to their customers. This article is available for reading in Trade magazin 2024/6-7 According...
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Gourmet pizza
A large proportion of Italian restaurateurs have moved up a level, now offering so-called gourmet pizzas in their more fashionable pizzerias – but what makes a pizza gourmet? This article...
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New Lidl store opens in Pécs
In April Lidl opened its 204th store in Hungary in the centre of Kertváros in Pécs, where customers can choose from a large selection of high quality, reasonably priced products and...
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Krisztina Máté: “You can’t make up for the important things afterwards”
Trade magazine’s Business Podcast continues Krisztina Máté, producer of the business-themed television show “Cápák között” (Shark Tank), was Szilvia Krizsó’s guest in the latest episode of the Future Talks podcast....
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MMSZ members elect officials
At the annual general meeting on 15 May, the Hungarian Marketing Association (MMSZ) elected a new presidency, supervisory board and ethics committee. This article is available for reading in Trade...
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Hungary’s first AI-powered restaurant assistant
Nine out of 10 diners tend to research online before visiting a restaurant in person, but the information available on social networking sites is limited. This article is available for...
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Alimentaria & Hostelco: sustainability and responsible production in the spotlight
Food and hospitality trade fair Alimentaria & Hostelco took place on 18-21 March in Barcelona. This article is available for reading in Trade magazin 2024/6-7 Functional foods and AI More...
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Lidl gives its loyalty programme an overhaul
Lidl Plus, the digital loyalty programme of Lidl was revamped in March. This article is available for reading in Trade magazin 2024/6-7 Thanks to the changes, application use has become...
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ROSSMANN advertises its exclusive brands
ROSSMANN has launched a campaign focusing on its exclusive brands. The campaign began on 8 April on television and brand digital platforms with a brand new image commercial, as well...
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Lunch is waiting on the shelf
A new generation of modern semi-prepared foods and ready meals is emerging, and manufacturers are responding quickly to new demands in healthy eating, sustainability, alternative proteins and exploring foreign cuisines....
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