Tag "Trade magazin 2024/12-01"
Europe’s Day in Commerce: the sector is changing
Europe’s Day in Commerce has been organised for the 20th time, with the National Association of Entrepreneurs and Employers (VOSZ) once again highlighting the strategic importance of the domestic retail...
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(HU) KMÉ-védjegy: minőség és egyediség a hazai élelmiszeriparban
A magyar élelmiszeriparban mintegy 50 különböző tanúsító védjegy található, amelyek többsége az élelmiszerek származási helyét vagy az egyediséget hangsúlyozza. Azonban csak egyetlen nemzeti minőségrendszer létezik: a Kiváló Minőségű Élelmiszer (KMÉ) védjegy. This article...
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Best Global Brands: the most valuable brands in 2024
This autumn global brand consultancy Interbrand unveiled its Best Global Brands 2024 report. The list of the world’s 100 most valuable brands not only highlights the strongest brands, but also...
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DS Smith invests more than EUR 25m in production in Poland
Packaging company DS Smith is investing more than EUR 25m in its Polish factories in Kielce, Bełchatów and Sosnowiec, with the goal of boosting the production of sustainable packaging solutions....
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Shiseido launches sign language beauty advice service
In November Shiseido launched a free online beauty advice service for customers with hearing impairments. This article is available for reading in Trade magazin 2024/12-2025/01 Available through the Online Beauty...
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Champions building the future
“National champions of the food industry are the key to the future”, Dr Márton Nobilis, state secretary for food industry and agricultural education told Trade magazin. This article is available...
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Experience and mobility met in the joint promotion by MOL and Mastercard
On 1 December MOL and Mastercard concluded another joint prize game, focusing on the culinary offering of Fresh Corners and the MOL Move app. The cooperation with Mastercard is of...
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Hungary’s “most world market compatible” e-tailers!
This October the HungarEcomm Stars Awards were presented for the first time to Hungary’s most outstanding and globally competitive e-commerce companies. This article is available for reading in Trade magazin...
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Orange bitter
Zwack’s latest innovation, Unicum Orange Bitter brings freshness and an Italian joie de vivre to the world of herbal liqueurs with its orange flavour. This article is available for reading...
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Ultra-light bottle made from glass
Diageo unveiled what it claims to be the world’s lightest standard-sized glass bottle – made for its Johnnie Walker Blue Label Ultra whisky – at the London Design Festival in...
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Young people’s alcohol consumption
Diageo, the world’s leading alcoholic beverage company and distributor, will continue its Smashed performance series with Momentán Társulat this year, which seeks to fight underage drinking. This article is available...
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Finland’s Oddlygood buys British brand Rude Health
Nordic vegan market leader Oddlygood has acquired Rude Health, one of the UK’s best-known plant-based drinks brands. Founded in 2005, Rude Health produces oat, almond, soy and other plant-based milk...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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TISZA-COOP pays special attention to domestic products
This year TISZA-COOP Zrt. won the trade special prize of the Retail Award of Excellence for Hungarian Products 2024 competition, which the company received with great pride. This article is...
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Retail Award of Excellence for Hungarian Products: success for CBA and domestic products
For CBA Kereskedelmi Kft. winning the 2024 Retail Award of Excellence for Hungarian Products isn’t only an honour, but also a strong confirmation of its commitment to Hungarian products. This...
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SPAR Magyarország wins customer award
SPAR Magyarország has won the Customer Award of Excellence in the Retail Award of Excellence for Hungarian Products 2024 competition. We asked head of communications Mark Maczelka about the recognition:...
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FAO global food price index spikes
The global index of food commodities jumped to its highest level in 18 months, following a surge in vegetable oil prices, reported the Food and Agriculture Organization of the United...
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Lidl among retailers and Coca-Cola in the FMCG sector win Most Attractive Employer 2024
For the 8th time PwC Hungary has surveyed labour market preferences and presented the Most Attractive Employer awards. Winners were named in ten sectors and the overall category, and the Most Attractive...
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Alibaba launches new AI-based search engine for SMEs
Alibaba International has unveiled the beta version of its AI-based global b2b search engine for small and medium-sized retailers and customers, called Accio. This article is available for reading in...
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Cybersecurity = business interest
According to the ESET SMB Digital Security Sentiment Report, more than two-thirds of SMEs had a data security incident in 2022, with an average estimated cost of almost EUR 220,000...
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Pecan Braid and Raspberry Crown
Pecan Braid and Raspberry Crown offer a real premium experience, not only in appearance but also in taste. These two pastries give consumers a new taste experience with every bite....
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Monster Ultra Strawberry Dreams
Ultra Strawberry Dreams was created with passion and it is fully packed with our Monster energy blend. Try it and you are guaranteed to go crazy for it, too. Contact: Coca-Cola...
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Johnnie Walker Black Label Squid Game
Limited edition series, tied in with the debut of the 2nd season of the television series Squid Game. Each bottle is individually numbered from 001 to 456. Contact: Zwack Unicum Nyrt....
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Once again Coop helps children in state care
Coop Aid Foundation and CO-OP Hungary Zrt. have donated almost 60 tonnes of Coop private label staple foods to help around 2,700 children in state care. The retail chain contributes...
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Lidl: from hard discounter to market-leading retailer
Lidl started its operations in Hungary on 18 November 2004 and today it is the first choice for 3.5 million consumers when it comes to shopping. Currently 210 stores...
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Makeups and fragrances – new innovations in beauty care
This article is available for reading in Trade magazin 2024/12-01 Bettina Kovács, category manager of Primőr Kozmetikai Kft. has experienced a boom in the decorative cosmetics market for years. Citing...
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Fruit syrups in the price storm
As the price level of soft drinks is on the rise, more and more people are choosing fruit syrups – but just like in all other product categories, the price/value...
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I am taking the restaurant home
Nobody thinks of a popular restaurant only as a point of sale for food and drink: it is more of a place for bonding and a community-building brand, with loyal...
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