Tag "Trade magazin 2024/12-01"
SIAL Innovation Award winners 2024
SIAL Innovation is the international centre for food innovation, which reviews the entries of thousands of exhibitors every two years, in collaboration with ProtéinesXTC. This article is available for reading...
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The world’s best FMCG ads
Gábor Tolnai, head of marketing insight division at Kantar Hoffmann introduced the world’s best performing FMCG advertisements at the Business Days conference. This article is available for reading in Trade magazin...
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Global trends – food industry insights
In collaboration with experts from Kantar, ProtéinesXTC and Circana, SIAL Paris has created a research tool called SIAL Insights, the results of which are published every autumn, before the opening...
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Brand footprint – or what do Coca-Cola, Kinder and Riska have in common?
The results of the Brand Footprint research coordinated by CPS-YouGov were presented at this year’s Business Days conference – for the first time together with an awards ceremony. This article...
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We were learning together (Part 2)
Almost 1,100 “students” enrolled at the FMCG Open University, to learn from the best professors from different departments of the HoReCa and FMCG sector at the Trade Campus, in Hotel...
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NIQ lessons from the world of modern retail trade
This article is available for reading in Trade magazin 2024/12-2025/01 According to Erik Vágyi, managing director of NielsenIQ 2023 was the year of survival in the FMCG sector, paired with...
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TISZA-COOP pays special attention to domestic products
This year TISZA-COOP Zrt. won the trade special prize of the Retail Award of Excellence for Hungarian Products 2024 competition, which the company received with great pride. This article is...
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Retail Award of Excellence for Hungarian Products: success for CBA and domestic products
For CBA Kereskedelmi Kft. winning the 2024 Retail Award of Excellence for Hungarian Products isn’t only an honour, but also a strong confirmation of its commitment to Hungarian products. This...
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SPAR Magyarország wins customer award
SPAR Magyarország has won the Customer Award of Excellence in the Retail Award of Excellence for Hungarian Products 2024 competition. We asked head of communications Mark Maczelka about the recognition:...
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The power of local products
Auchan Magyarország Kft. was awarded a silver medal for the efforts they made for Hungarian products at this year’s Retail Award of Excellence for Hungarian Products competition. This article is...
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Hungarians expect high prices: inflationary illusions hardly change
In the perceived price level change, the difference between the Hungarian population and the Central Statistical Office (KSH) moved back and forth in the examined period. This article is available for reading...
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Crisis resistance through AI and ESG
KPMG’s CEO Outlook 2024 survey reflects the views of more than 1,300 global companies, with annual revenues of at least USD 500m. 72% of CEOs are optimistic about global economic...
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Results of the autumn DUIHK survey: no rapid recovery expected
The German-Hungarian Chamber of Commerce and Industry (DUIHK) conducted a survey in mid-November, with the participation of 262 executives from the chamber’s member companies. This article is available for reading...
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FAO global food price index spikes
The global index of food commodities jumped to its highest level in 18 months, following a surge in vegetable oil prices, reported the Food and Agriculture Organization of the United...
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With or without oil?
Eight out of ten Hungarians eat quick-frozen, breaded meat products available in shops, and 78% believe that the popularity of these lies mainly in easy and quick preparation, according to...
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Lidl among retailers and Coca-Cola in the FMCG sector win Most Attractive Employer 2024
For the 8th time PwC Hungary has surveyed labour market preferences and presented the Most Attractive Employer awards. Winners were named in ten sectors and the overall category, and the Most Attractive...
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Alibaba launches new AI-based search engine for SMEs
Alibaba International has unveiled the beta version of its AI-based global b2b search engine for small and medium-sized retailers and customers, called Accio. This article is available for reading in...
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Majority of shoppers use generative AI without realising it
According to a new study, 71% of consumers in the US are unaware that they are using generative AI while shopping online. This article is available for reading in Trade...
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AI for increasing customer loyalty
According to a recent survey, companies in the retail sector are increasingly using AI technology to strengthen customer loyalty. This article is available for reading in Trade magazin 2024/12-2025/01. Every...
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Below average AI use at work by Hungarians
Hungarian workers are less likely to use AI for work and personal purposes than the global average, according to a joint survey of more than 150,000 employees in 188 countries,...
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Chinese retailers see AI as the future of boosting sales
According to a new survey by Bain & Company, the Chinese e-commerce sector is increasingly adopting AI technology to improve efficiency and boost sales. This article is available for reading...
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Perplexity now competes with the biggest players
AI-powered search engine Perplexity’s shopping assistant, launched in the US, not only allows product search and comparison, but also instant shopping. This article is available for reading in Trade magazin...
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Cybersecurity = business interest
According to the ESET SMB Digital Security Sentiment Report, more than two-thirds of SMEs had a data security incident in 2022, with an average estimated cost of almost EUR 220,000...
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Using AI in food marketing requires a conscious strategy
In the competition for market share, those companies have the best chances that can tune in to consumer needs the best and act the fastest to satisfy them. The pace...
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Pecan Braid and Raspberry Crown
Pecan Braid and Raspberry Crown offer a real premium experience, not only in appearance but also in taste. These two pastries give consumers a new taste experience with every bite....
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Monster Ultra Strawberry Dreams
Ultra Strawberry Dreams was created with passion and it is fully packed with our Monster energy blend. Try it and you are guaranteed to go crazy for it, too. Contact: Coca-Cola...
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Johnnie Walker Black Label Squid Game
Limited edition series, tied in with the debut of the 2nd season of the television series Squid Game. Each bottle is individually numbered from 001 to 456. Contact: Zwack Unicum Nyrt....
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(HU) Fun Bites – Mókás Útravalók
Discover the sweets of Fun Bites: chocolate dipped gummy bears, marshmallows, pretzels and chocolate filled cones! Fun Bites products are available in convenient resealable packaging, so they are easy to...
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Paclan Color Absorber
Paclan Color Absorber is available in an economical 15-tissue pack, offering a practical and convenient solution for everyday washing. The product offers excellent value for money, effectively protecting the colours of...
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Once again Coop helps children in state care
Coop Aid Foundation and CO-OP Hungary Zrt. have donated almost 60 tonnes of Coop private label staple foods to help around 2,700 children in state care. The retail chain contributes...
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