Tag "TikTok Shop"

Live shopping known but still little loved in Germany

More and more Germans are becoming familiar with live shopping. Six out of ten consumers know what the term means, which is twice as many as three years ago. However,...

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Gen Z more likely to buy holiday gifts via social media

Instagram and Facebook are forecast to be the most popular platforms for gift purchases during the season. Gen Z has been buying items via social media for some time now, according...

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TikTok Shop launches in US

Brands, merchants and creators can sell products directly through shoppable videos and livestream features. TikTok Shop went live in the U.S. on Tuesday, according to a blog post by the social...

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