Tag "szupermarketizáció"
Penny’s ‘Markthalle’ discount concept in Germany
Penny’s marketplace concept in Germany is an evolutionary step towards the supermarket segment. The Rewe discounter differentiates from Lidl and Aldi by emphasizing its convenience proposition. A large food-to-go offer...
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Magazine: Supermarketisation vs. discountisation
In order to give new momentum to their sales increase, leading discount store chains have stepped on the path of supermarketisation: they started introducing elements formerly characteristic of supermarkets only....
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