Tag "száraz január"
How Campari is staking a claim in the low-alcohol market
Allison Varone, head of marketing for Campari America, explains how the maker of Aperol and Crodino is attempting to resonate with younger drinkers. With the U.S. drinking rate continuing to...
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One in three adults drinking less during ‘record’ Dry January
A third of Brits are taking part in Dry January this year, according to the latest figures from research by TRIP and CensusWide. The data found that 17.5m people in...
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Thirst games
This article is available for reading in Trade magazin 2025/8-9. Moderation is playing an important role in reducing alcohol consumption and related spending all over the world. According to an...
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Tesco expects biggest ever Christmas for no and low-alcohol
Tesco is expecting to see its biggest ever demand for low and no-alcohol drinks this Christmas. According to data from Tesco shared with The Mirror, shoppers are now purchasing no...
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Demand for low/no beverages jumps by 10 percent
According to supermarket giant Tesco, consumers have created an increased demand for no and low alcohol during Dry January. Latest reports have revealed that, during Dry January, supermarket giant Tesco...
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