Tag "Super Bowl"
Some nice tricks for a beer – Video of the day
We wrote these lines without knowing the final result of the night’s Super Bowl, but we did know that this was perhaps the most spectacular of the commercials shown during...
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Ipsos: these were the most creative Super Bowl ads in 2023
This year, Ipsos also tested the advertising spots presented during the Super Bowl in real time. Here are the most creative ads: Best Happy CFO: PopCorners Best celeb-spotting: Dunkin’ and...
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Super Bowl brought in additional revenue this year due to increased food and beverage sales
In 2023, the most important event in the American sports economy, the final of the American football championship on Sunday, the Super Bowl, will bring in record revenues in 2023,...
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Super Bowl by the numbers
Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...
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2021 – the year of sports marketing
Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...
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