Tag "Super Bowl"
Some nice tricks for a beer – Video of the day
Date: 2024-02-09 08:35:51
We wrote these lines without knowing the final result of the night’s Super Bowl, but we did know that this was perhaps the most spectacular of the commercials shown during...
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Ipsos: these were the most creative Super Bowl ads in 2023
Date: 2023-02-14 12:33:41
This year, Ipsos also tested the advertising spots presented during the Super Bowl in real time. Here are the most creative ads: Best Happy CFO: PopCorners Best celeb-spotting: Dunkin’ and...
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Super Bowl brought in additional revenue this year due to increased food and beverage sales
Date: 2023-02-10 11:20:42
In 2023, the most important event in the American sports economy, the final of the American football championship on Sunday, the Super Bowl, will bring in record revenues in 2023,...
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Super Bowl by the numbers
Date: 2021-02-08 10:59:30
Super Bowl LV ads highlight marketers’ disconnect with reality. Advertisers strained to deliver a message with mass appeal or even to entertain — with a few notable exceptions — on...
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2021 – the year of sports marketing
Date: 2021-02-05 11:04:41
Consumers tired of a pandemic expect an escape in 2021, and one way to do that is through sport. If not even live, but following the matches and competitions on...
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