Tag "Scuderia Ferrari HP"
75 years of passion, performance and innovation – Shell and Scuderia Ferrari celebrate HP’s iconic partnership worldwide
This year, Shell celebrates the 75th anniversary of its legendary partnership with Scuderia Ferrari HP, one of the oldest and most successful partnerships in the world of Formula 1. The...
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Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP global partnership enters second year with special campaign
In the spirit of Italian passion and style, Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP, two iconic Italian brands, are celebrating their second year of partnership. The Italian Way...
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