Tag "Scuderia Ferrari HP"
Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP global partnership enters second year with special campaign
In the spirit of Italian passion and style, Peroni Nastro Azzurro 0.0% and Scuderia Ferrari HP, two iconic Italian brands, are celebrating their second year of partnership. The Italian Way...
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