Tag "SAP Emarsys"
SAP: Boredom is the death of the brand
Almost half of Generation Z members are abandoning brands that are becoming boring. Younger consumers want more: they don’t stay loyal to a product or brand because they liked it,...
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The Nutriversum brand gains even more vitality with the SAP Emarsys marketing automation system
Nutriversum has become a dominant brand in the nutritional supplements market entirely on its own in just 10 years. The brand’s greatest strength is the loyal customer base, the short...
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Customers hate it when they have to pay for product return
Customers are even ready to abandon their favorite brand if they have to pay for the return of the ordered product, according to the latest research by SAP Emarsys. Retailers...
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SAP Emarsys, introduced during the pandemic, delivered record revenue growth for Euronics
Better opening rates, more click-throughs, less spam, and 80% revenue growth – sap emarsys marketing automation system solved years of newsletter problems at Euronics. Hungary’s second largest technical retail chain...
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