Tag "saját márka"
Higher-income families are more intense private label buyers
According to the Private Labels Analysis report of GfK, the share of private label products in total FMCG sales grew by 1 percentage point to 25 percent last year, primarily...
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Innovative development from dm
Mariann Józsa, dm’s director of purchasing and marketing told our magazine that dm’s last fiscal year was characterised by innovative development projects. For instance they updated their smartphone app, making...
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Few really innovative products
GfK Hungária’s latest newsletter has revealed that only 20 percent of new products are real innovations (new brands or sub-brands). All other new products are so-called renovations – versions of...
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The Wal-Mart is the world's sixth most powerful brand
The Disney is the most powerful, while the Apple is the most valuable brand in the world – according to the Global 500 list 2016 of the British Brand Finance...
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