Tag "Sainsbury"
Physical stores could be the new arena for retail media
Retail media has traditionally been about the targeted advertising of products and brands at or near the point of sale. This article is available for reading in Trade magazin 2024/6-7...
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Good-bye Aldi Price – A eulogy for EDLP price leadership
National price leadership is an overrated concept in 2024. In the wake of record-high inflation rates shopper research all across Europe suggests that retailers have to lead on being cheap...
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