Tag "Sainsbury"

Physical stores could be the new arena for retail media

Physical stores could be the new arena for retail media
Date: 2024-07-09 10:35:50

Retail media has traditionally been about the targeted advertising of products and brands at or near the point of sale. This article is available for reading in Trade magazin 2024/6-7...

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Good-bye Aldi Price – A eulogy for EDLP price leadership

Good-bye Aldi Price – A eulogy for EDLP price leadership
Date: 2024-05-08 09:00:29

National price leadership is an overrated concept in 2024. In the wake of record-high inflation rates shopper research all across Europe suggests that retailers have to lead on being cheap...

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