Tag "reklámteszt"

Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests

Magazine: Emotionally the most effective OTC commercials in 2020 – according to Synetiq’s regular neuromarketing tests
Date: 2022-01-14 06:38:15

In 2020 demand rose sharply for OTC products and at the same time the commercials of pharmaceutical companies switched to a different focus than they had had before, expressing support...

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Magazine: Emotionally the most effective FMCG commercials in 2020

Magazine: Emotionally the most effective FMCG commercials in 2020
Date: 2021-05-12 07:22:45

2020 created challenges for the marketing profession as well. From the spring commercials that used to serve sales and brand building purposes were focusing on solidarity and on helping each...

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