Tag "PwC Voice of the Consumer"
Consumer consciousness is limited by our wallets
According to PwC’s Voice of the Consumer survey, which summarises the opinions of more than 21,000 consumers in 28 countries, shoppers would primarily buy food products that are in line...
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The wallet sets the limits to consumer awareness
Consumers want to buy healthy, sustainable, and affordable ingredients and foods, but this is becoming increasingly difficult. While many people are conscious – for example, by reducing waste and consuming...
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