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P & G’s latest “Thank you, mom” campaign was inspired by strong mothers
Date: 2016-04-28 11:22:30
With a hundred days until the Rio 2016 Olympic Games, Procter & Gamble, manufacturer of Tide, Pampers and Bounty, debuted the newest installment of its award-winning “Thank You, Mom” campaign...
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P&G: behavioral science and product innovation
Date: 2015-04-27 11:21:33
The world's leading manufacturer of detergents uses analysis in connection with psychological and cognitive behavioral science in innovative product development. The detergent business segment of P&G, which is the manufacturer...
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