Tag "Numerator"
How Gen Alpha shops — and what they shop for
Numerator data offers insight into the purchasing habits of the youngest consumers. Gen Alpha, representing consumers age 14 and under, is the first demographic cohort born entirely in the 21st...
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Walmart owns the top 5 private label brands
Numerator’s updated Private Label Trends Tracker has found that nearly all U.S. households purchased private label products in grocery, health and beauty, household, and home and garden categories over the last 12 months,...
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Consumers on weight-loss drugs buying less in certain grocery aisles, study finds
Buy rates are down as much as 20% in some categories, with bakery and snacks among the hardest hit, Numerator found. Consumers using GLP-1 medication for weight loss are spending...
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