Tag "Németország"
Every second German drinks plant-based
According to a recent survey by Danone, done in collaboration with market research institute Innofact, 49% of the German population drinks some form of plant-based milk substitute. This article is...
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Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
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ZEW: Economic expectations worsened in Germany and the euro area in February
Economic expectations deteriorated in Germany and the eurozone in February, according to a report by the ZEW economic research institute on Tuesday. The ZEW – Leibniz Centre for European Economic...
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New B2B trade fair format for dog supplies launches in Cologne
Koelnmesse is expanding its trade fair portfolio: With spoga dog powered by ZZF, a new independent B2B trade fair format for the providers of dog supplies is being launched from...
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Sodastream transforms into a full beverage brand
Sodastream has announced a major rebranding initiative as it shifts from a traditional sparkling‑water maker to a comprehensive beverage brand. The PepsiCo subsidiary unveiled a new logo, refreshed colour scheme...
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Brits Embrace At‑Home Celebrations While Germans Cut Back on Valentine’s Day Spending
In the United Kingdom, consumers are leaning into cosy, cost‑effective Valentine’s Day celebrations at home, while in Germany the romantic holiday is overshadowed by the carnival season, leading to noticeably...
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German consumers want greater control
In 2025 one in six Germans said they had already used generative AI-based shopping tools, and more than a quarter planned to try them in the future. This article is...
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Less meat might be consumed in German-speaking countries
One-third of consumers in the DACH region plan to reduce their meat consumption, while seven out of ten choose plant-based alternatives at least occasionally, according to a recent report by...
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From the shopfloor: How to create customer loyalty beyond price competition
Globus shows how customer loyalty can be built around operational strengths rather than price cuts. By turning its one-euro Fleischkäsebrötchen into a branded merchandise concept, the hypermarket translates shopfloor credibility...
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dm suspends express delivery service in Germany after partner insolvency
dm has temporarily halted its express home‑delivery service in Germany after its logistics partner, Pickshare, filed for insolvency and ceased operations, according to a report by Lebensmittel Zeitung. The option...
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Kaufland launches new loyalty programme in Germany
Kaufland will introduce its new loyalty scheme, Kaufland Card Xtra, in Germany on 12 February. The retailer aims to offer customers more ways to save while simplifying the points system,...
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New Product Showcase Award 2026 honours creative new products in the sweets and snacks industry
Innovations have always been the driving force behind the sweets and snacks industry. New ingredients, surprising textures, creative flavour profiles and sustainable manufacturing and packaging concepts shape the development of...
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From the shopfloor: Volkswagen expands its grocery business
German car manufacturer Volkswagen takes a new approach to product innovation -and crosses more than category borders. Volkswagen is bringing ready-to-heat soups from its Wolfsburg factory canteen onto supermarket shelves....
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In Germany, the price of cigarettes could increase by up to 2 euros, and VAT on medicines would be reduced
The German government has proposed raising cigarette taxes by up to €2 per pack, with the additional revenue being used to reduce VAT on medicines from 19% to 7%. The...
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Aldi and Lidl cut prices of chocolate products
German discount retailers Aldi and Lidl are lowering prices of chocolate and chocolate-based products, easing pressure on consumers after years of rising costs. Aldi announced on Thursday, January 29 that...
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Half of Germans Would Order More Online if Same‑Day Delivery Were Guaranteed
A recent YouGov survey shows that nearly half of German consumers would shop online more frequently if they could receive their orders on the same day. The study, conducted on...
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Germany’s CDU pushes for nationwide ban on energy drink sales to under 16s
The CDU in Schleswig-Holstein is pushing for a nationwide sales ban on energy drinks for children under 16. The regional party plans to submit a motion at the CDU’s federal...
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Danone launches Alpro meal-replacement drinks
The dairy giant is rolling out the products in European markets including Belgium and Germany. Danone has added meal-replacement drinks to its range of Alpro products on sale in Europe,...
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Hard clearance vs. Brand outlet: A closer look at Lidl’s international non food outlet formats
Non-food is becoming a strategic pillar in Lidl’s store concept. Outlet formats reveal how differently Lidl handles overstock and brand perception. Germany and Czechia illustrate two contrasting paths from clearance...
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Aldi Süd To Eliminate Hundreds Of Jobs At Its German Headquarters
German discounter Aldi Süd is planning to eliminate hundreds of jobs at its headquarters in Mülheim, according to media reports. Aldi Süd has reportedly confirmed the news to the German...
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One of Germany’s oldest inns goes bankrupt
One of Germany’s oldest inns, the Schaumburger Hof in Bonn’s Plittersdorf district, has filed for bankruptcy and closed more than 270 years after its founding, according to a report in...
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Rossmann to launch online pharmacy in Germany
Rossmann, Germany’s second-largest drugstore chain after dm, has officially confirmed plans to launch its own online pharmacy. CEO Raoul Roßmann announced the project in an interview with Lebensmittelzeitung, stating clearly:...
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Just Egg hits Germany through Rewe launch
The plant-based egg brand is being sold in more than 200 Rewe outlets. Eat Just has started selling plant-based egg alternative Just Egg in Germany. The brand is being sold...
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Urban discount: How Lidl discounters advance into inner Berlin
Lidl is advancing into the heart of Berlin. Struggling department stores are opening unexpected entry points for the discounter. What does it take for discount retail to work in inner-city...
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Aldi Opens First Store Built Entirely From Timber
German discounter Aldi has reopened a supermarket in Germany that has been entirely constructed from wood. The pilot project, located on Karl-Heinz-Kipp-Straße in the Alzey Industrial Estate, aims to redefine...
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Economic expectations improved in both Germany and the euro area in January
In January, the ZEW economic research institute’s economic sentiment index for Germany and the euro area both improved compared to the previous month. The ZEW – Leibniz Centre for European...
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Fruit Logistica 2026: Six stages, one goal – sharing knowledge, shaping the future
Inspiration, innovation and international perspectives: at Fruit Logistica 2026, the focus of the expert forums and stages will once again be on the key issues for the future of the...
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Rossmann increases revenue by 8.5 per cent
Rossmann increased its revenue to €16.6 billion in the 2025 financial year, marking an 8.5% rise compared to the previous year. The company plans to invest €613 million in the...
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8 of 10 Germans switch brands for cheaper prices
82 per cent of German consumers switch brands when a competing product is permanently cheaper, according to a new Capgemini study. Half of respondents abandon a brand if package size...
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Penny tests hybrid cash registers in Germany
Penny is testing a new checkout solution on the German market: the discount chain was the first to introduce the so-called hybrid checkouts in Offenbach an der Queich, which combine...
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