Tag "Németország"
German Consumers Plan Lower Spending for Black Friday 2025
German shoppers are expected to spend an average of €298 during Black Friday 2025, marking a 7 per cent drop compared to last year. The reduced budget reflects a shift...
Read more
Growth in Germany’s Plant-Based Food Market Continues
Germany’s market for plant-based food alternatives reached €1.7 billion in retail sales in 2024, growing at an average annual rate of 3.3% between 2022 and 2024, according to a new...
Read more
Food inflation accelerated in Germany in September
German annual inflation accelerated to its highest level this year in September, according to final data released by the German Federal Statistical Office, Destatis, on Tuesday. In September, consumer prices...
Read more
Maggi Targets Airfryer Generation with New Campaign
Nestlé Germany has launched a major promotional campaign for its Maggi Airfryer Fixe products, targeting the digitally engaged 18–44 age group. Running under the slogan “Maggi & Me. So good...
Read more
German wholesale prices rose both year-on-year and month-on-month in September
Wholesale prices in Germany rose both monthly and annually in September, according to data released by the German Federal Statistical Office, Destatis, on Monday. In September, German wholesale prices rose...
Read more
Müller expands use of AI for shelf placement and pricing
Drugstore chain Müller is deepening its partnership with software provider Relex Solutions by introducing new AI-powered features to optimize shelf placement, pricing strategies, and promotional planning. The goal is to...
Read more
Edeka Wins German Sustainability Award
German food retailer Edeka has received the German Sustainability Award in the “Food Retail” category. The jury praised Edeka’s environmental efforts, highlighting its commitment to freshwater protection and the expansion...
Read more
Online supermarket Picnic launches subscription model
Online supermarket Picnic is launching a discount subscription in the Netherlands and Germany to encourage healthy eating: with Picnic Family, customers receive a 10% discount on fresh fruit and vegetables,...
Read more
Backwerk – German bakery convenience
Backwerk has become one of Germany’s largest food-service bakery chains. The concept bridges traditional bakery culture with modern fast-casual convenience. Its city-center outlets cater to commuters, office workers, and tourists...
Read more
Germany’s Knuspr introduces new food category made from upcycled ingredients
German online supermarket Knuspr has announced the launch of a dedicated category for upcycled food products, claiming to be the first retailer in the country to do so. The new...
Read more
Campaign for self-identity
KFC Germany is launching its new product, Bucket for One with a complex campaign that builds on Generation Z’s desire to be independent and unlike anybody else. This article is...
Read more
Tipping habits
According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...
Read more
Campaign for a lower VAT on alternative drinks in Germany
REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...
Read more
German firm Meggle acquires dairy company Rücker
German dairy company Meggle has agreed to acquire Rücker, which operates in Aurich and Wismar. Rücker has a history dating back more than 135 years and great expertise in cheese...
Read more
Retail sales in Germany slow down in August
Retail sales in Germany slowed in August month-on-month, while annual growth slowed, the German statistics office Destatis reported on Tuesday. Retail sales fell by 0.2 percent in real terms in...
Read more
Radeberger Group to distribute Estrella in Germany next year
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns. The Radeberger Group is to become the exclusive sales, distribution and marketing...
Read more
Edeka remains Germany’s favorite grocery retailer
For the sixth consecutive year, Edeka has secured the top spot as Germany’s most popular grocery retailer, according to the latest Retailer Perception Monitor by market research firm YouGov. Globus...
Read more
Food rescue on a German scale
Since 2016 the Too Good To Go (TGTG) app has saved more than 63 million meals from being thrown away in Germany. This article is available for reading in Trade...
Read more
ALDI SÜD Reveals Its Food Range is Now 56.4% Plant-Based
ALDI SÜD has been significantly expanding its plant-based range in recent years, and now offers over 1,400 vegan-labelled products. This is more than double the number that were available in...
Read more
Producer prices in Germany fell in August
Producer prices in Germany fell more than analysts had expected in August and more than in the previous month, according to a report by the German Federal Statistical Office, Destatis,...
Read more
German retail struggles with AI integration
Artificial Intelligence (AI) is becoming increasingly important in retail, but German companies are still struggling with its effective implementation –a recent study by the EHI Retail Institute finds. Two-thirds of...
Read more
ZEW: Economic sentiment in Germany improved in September
Instead of the deterioration expected by analysts, the German economic sentiment index of the ZEW economic research institute improved in September, according to data published on the institute’s website on...
Read more
Inflation accelerated in Germany in August
Annual inflation in Germany accelerated in August, but slowed on a monthly basis, according to final figures released by the German Federal Statistical Office, Destatis, on Friday. In August, consumer...
Read more
Store visit at Rewe Ready in Germany
Rewe Ready, German Rewe Group’s autonomous smart store at Kamener Kreuz has now been running for over half a year – long enough to evaluate its real-world role in digital...
Read more
This is how they see the car of the future in China and Germany
While Chinese drivers expect advanced technologies above all else from the vehicles of the future, safety is the most important thing for Germans, according to the latest international survey by...
Read more
German retailer Lidl sets increasingly high animal welfare standards
In accordance with the rules for dairy products in Germany, which will be revised until the end of 2025, products such as cottage cheese, fresh cream, sour cream, cream cheese...
Read more
Netto Marken-Discount Expands Retail Media Offering
German discounter Netto Marken-Discount is expanding its retail media offering by opening up its digital advertising space. The new offer includes screens in checkout areas and digital totems at store...
Read more
German retail sales fall more than expected in July
Retail sales in Germany fell in July month-on-month and growth slowed year-on-year, the German statistics office Destatis reported on Friday. Retail sales fell by 1.5 percent in real terms in...
Read more
Knuspr Joins Swiss Markant Network
Knuspr, the German-based online supermarket, has become the first pure online grocery retailer in Europe to join the Swiss Markant network. The partnership, which begins in Germany, aims to streamline...
Read more
The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen in comparison to the previous month, according to data released on Tuesday by the ifo Institute for Economic Research at...
Read more