Tag "Németország"
Germans demand trustworthy labels, prize those with 3d party endorsement
A study by Simon-Kucher in Germany highlights that two out of three consumers actively consider food labels when shopping – but only selected labels inspire real trust and willingness to...
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German inflation eased in October
Inflation eased slightly in Germany in October, but service prices continued to rise, while energy prices continued to fall, according to a report by the German Federal Statistical Office, Destatis,...
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Economic expectations in Germany deteriorated slightly, while the eurozone economic sentiment index rose in November
In November, the ZEW economic sentiment index for Germany deteriorated slightly, while the sentiment indicator reflecting economic expectations in the euro area improved compared to the previous month. The ZEW...
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Local Products Not Always Better for the Environment, Göttingen University Study Finds
Many consumers believe that locally produced food is more environmentally friendly than imported goods — but that’s not necessarily true. A recent study by the University of Göttingen reveals that...
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Bell Food Group Acquires Hermann Wein, Announces Production Restructuring
Swiss food firm the Bell Food Group has announced the acquisition of German cured-ham producer Hermann Wein GmbH & Co. KG. The Bell Food Group expects to complete the asset...
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Rewe to Roll Out Start-up Lounge Platform Nationwide
Rewe is expanding its support for start-ups by launching the Start-up Lounge as a nationwide platform. Young companies will be able to test their innovative products in selected stores, and...
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Christmas Sweets in Germany See Price Hikes
In 2025, the prices of Christmas sweets in Germany have risen significantly. According to data from the price comparison app Smhaggle, chocolate Santas are up to 25% more expensive, while...
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Kaufland introduces deposit-return wine bottles
In a move towards greater sustainability, Kaufland has introduced 0.75-liter reusable wine bottles with a €0.25 deposit in around 200 stores across southern Germany. The initiative aims to reduce environmental...
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Halloween Fuels Pumpkin And Sweet Sales In Europe
Pumpkin and sweet sales are experiencing growth in Italy, as the agricultural and confectionery sectors tap into the growing popularity of Halloween. The festivities boost pumpkin sales also in France...
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Tipping habits
According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...
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Anheuser-Busch Bud Returns to Germany to Celebrate Its 150th Anniversary
Nearly 150 years after its creation in the United States, Anheuser-Busch Bud is making a comeback in Germany. AB InBev announced the relaunch of the iconic lager as a tribute...
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GfK’s November German consumer sentiment index worsened
Instead of the strengthening expected by analysts, the GfK German consumer sentiment index for November weakened, primarily due to the worsening income outlook. According to data published on the institute’s...
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German brewer Veltins buys malt-drinks brand Karamalz
Veltins had distributed Karamalz last year before the deal was ended 12 months ago. German brewer C & A Veltins has acquired non-alcoholic malt-drinks brand Karamalz for an undisclosed sum,...
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ifo: Business sentiment improved in Germany
Business sentiment in Germany improved more than expected in October, according to a survey by the ifo Institute for Economic Research at the University of Munich. The ifo German Business...
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German Consumers Plan Lower Spending for Black Friday 2025
German shoppers are expected to spend an average of €298 during Black Friday 2025, marking a 7 per cent drop compared to last year. The reduced budget reflects a shift...
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Growth in Germany’s Plant-Based Food Market Continues
Germany’s market for plant-based food alternatives reached €1.7 billion in retail sales in 2024, growing at an average annual rate of 3.3% between 2022 and 2024, according to a new...
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Food inflation accelerated in Germany in September
German annual inflation accelerated to its highest level this year in September, according to final data released by the German Federal Statistical Office, Destatis, on Tuesday. In September, consumer prices...
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Maggi Targets Airfryer Generation with New Campaign
Nestlé Germany has launched a major promotional campaign for its Maggi Airfryer Fixe products, targeting the digitally engaged 18–44 age group. Running under the slogan “Maggi & Me. So good...
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German wholesale prices rose both year-on-year and month-on-month in September
Wholesale prices in Germany rose both monthly and annually in September, according to data released by the German Federal Statistical Office, Destatis, on Monday. In September, German wholesale prices rose...
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Müller expands use of AI for shelf placement and pricing
Drugstore chain Müller is deepening its partnership with software provider Relex Solutions by introducing new AI-powered features to optimize shelf placement, pricing strategies, and promotional planning. The goal is to...
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Edeka Wins German Sustainability Award
German food retailer Edeka has received the German Sustainability Award in the “Food Retail” category. The jury praised Edeka’s environmental efforts, highlighting its commitment to freshwater protection and the expansion...
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Online supermarket Picnic launches subscription model
Online supermarket Picnic is launching a discount subscription in the Netherlands and Germany to encourage healthy eating: with Picnic Family, customers receive a 10% discount on fresh fruit and vegetables,...
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Backwerk – German bakery convenience
Backwerk has become one of Germany’s largest food-service bakery chains. The concept bridges traditional bakery culture with modern fast-casual convenience. Its city-center outlets cater to commuters, office workers, and tourists...
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Germany’s Knuspr introduces new food category made from upcycled ingredients
German online supermarket Knuspr has announced the launch of a dedicated category for upcycled food products, claiming to be the first retailer in the country to do so. The new...
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Campaign for self-identity
KFC Germany is launching its new product, Bucket for One with a complex campaign that builds on Generation Z’s desire to be independent and unlike anybody else. This article is...
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Campaign for a lower VAT on alternative drinks in Germany
REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...
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German firm Meggle acquires dairy company Rücker
German dairy company Meggle has agreed to acquire Rücker, which operates in Aurich and Wismar. Rücker has a history dating back more than 135 years and great expertise in cheese...
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Retail sales in Germany slow down in August
Retail sales in Germany slowed in August month-on-month, while annual growth slowed, the German statistics office Destatis reported on Tuesday. Retail sales fell by 0.2 percent in real terms in...
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Radeberger Group to distribute Estrella in Germany next year
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns. The Radeberger Group is to become the exclusive sales, distribution and marketing...
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Edeka remains Germany’s favorite grocery retailer
For the sixth consecutive year, Edeka has secured the top spot as Germany’s most popular grocery retailer, according to the latest Retailer Perception Monitor by market research firm YouGov. Globus...
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