Tag "Németország"
Germany’s Knuspr introduces new food category made from upcycled ingredients
German online supermarket Knuspr has announced the launch of a dedicated category for upcycled food products, claiming to be the first retailer in the country to do so. The new...
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Campaign for self-identity
KFC Germany is launching its new product, Bucket for One with a complex campaign that builds on Generation Z’s desire to be independent and unlike anybody else. This article is...
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Tipping habits
According to a survey conducted with 2,500 respondents in Germany, one in five Generation Z (18-29 year olds) consumers don’t give a tip, as 22% don’t tip a penny and...
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Campaign for a lower VAT on alternative drinks in Germany
REWE and manufacturers vly, Berief, and Oatly have jointly called on the German Bundestag to reduce the VAT on plant-based drinks from 19% to 7%. This article is available for...
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German firm Meggle acquires dairy company Rücker
German dairy company Meggle has agreed to acquire Rücker, which operates in Aurich and Wismar. Rücker has a history dating back more than 135 years and great expertise in cheese...
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Retail sales in Germany slow down in August
Retail sales in Germany slowed in August month-on-month, while annual growth slowed, the German statistics office Destatis reported on Tuesday. Retail sales fell by 0.2 percent in real terms in...
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Radeberger Group to distribute Estrella in Germany next year
The German brewing group will be distributing Estrella from January, supported by sales promotions and social media campaigns. The Radeberger Group is to become the exclusive sales, distribution and marketing...
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Edeka remains Germany’s favorite grocery retailer
For the sixth consecutive year, Edeka has secured the top spot as Germany’s most popular grocery retailer, according to the latest Retailer Perception Monitor by market research firm YouGov. Globus...
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Food rescue on a German scale
Since 2016 the Too Good To Go (TGTG) app has saved more than 63 million meals from being thrown away in Germany. This article is available for reading in Trade...
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ALDI SÜD Reveals Its Food Range is Now 56.4% Plant-Based
ALDI SÜD has been significantly expanding its plant-based range in recent years, and now offers over 1,400 vegan-labelled products. This is more than double the number that were available in...
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Producer prices in Germany fell in August
Producer prices in Germany fell more than analysts had expected in August and more than in the previous month, according to a report by the German Federal Statistical Office, Destatis,...
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German retail struggles with AI integration
Artificial Intelligence (AI) is becoming increasingly important in retail, but German companies are still struggling with its effective implementation –a recent study by the EHI Retail Institute finds. Two-thirds of...
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ZEW: Economic sentiment in Germany improved in September
Instead of the deterioration expected by analysts, the German economic sentiment index of the ZEW economic research institute improved in September, according to data published on the institute’s website on...
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Inflation accelerated in Germany in August
Annual inflation in Germany accelerated in August, but slowed on a monthly basis, according to final figures released by the German Federal Statistical Office, Destatis, on Friday. In August, consumer...
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Store visit at Rewe Ready in Germany
Rewe Ready, German Rewe Group’s autonomous smart store at Kamener Kreuz has now been running for over half a year – long enough to evaluate its real-world role in digital...
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This is how they see the car of the future in China and Germany
While Chinese drivers expect advanced technologies above all else from the vehicles of the future, safety is the most important thing for Germans, according to the latest international survey by...
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German retailer Lidl sets increasingly high animal welfare standards
In accordance with the rules for dairy products in Germany, which will be revised until the end of 2025, products such as cottage cheese, fresh cream, sour cream, cream cheese...
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Netto Marken-Discount Expands Retail Media Offering
German discounter Netto Marken-Discount is expanding its retail media offering by opening up its digital advertising space. The new offer includes screens in checkout areas and digital totems at store...
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German retail sales fall more than expected in July
Retail sales in Germany fell in July month-on-month and growth slowed year-on-year, the German statistics office Destatis reported on Friday. Retail sales fell by 1.5 percent in real terms in...
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Knuspr Joins Swiss Markant Network
Knuspr, the German-based online supermarket, has become the first pure online grocery retailer in Europe to join the Swiss Markant network. The partnership, which begins in Germany, aims to streamline...
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The tariff war is also hitting German industry
German manufacturing companies saw their export prospects for August worsen in comparison to the previous month, according to data released on Tuesday by the ifo Institute for Economic Research at...
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Kaufland Installs Myflexbox Parcel Stations at 40 Locations Across Germany
Retail giant Kaufland has taken another step toward enhancing customer convenience by installing Myflexbox parcel stations at 40 of its stores in Germany. These stations are compatible with multiple delivery...
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Google and the German Retail Federation join forces to train retailers
Google and the German Retail Federation (HDE) have launched a joint initiative to prepare German retailers for AI use. This article is available for reading in Trade magazin 2025/8-9. As...
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German business sentiment improved in August, ifo survey finds
Business sentiment in Germany improved more strongly than analysts had expected in August, according to the latest survey by the ifo Institute for Economic Research at the University of Munich,...
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Rossmann launches wine in paper bottle
Rossmann has become the first major retailer in Germany to introduce a Weißburgunder (pinot blanc) wine in an innovative paper bottle, marking a bold step toward sustainability. The new packaging...
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Demand has fallen: Penny discontinues online home delivery in Germany
Penny has announced that it will discontinue its online grocery delivery service in Germany, as customer interest has significantly decreased following the pandemic. The discount chain intends to focus entirely...
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AI-powered skin analysis now available at German dm stores thanks to Dermanostic
A new digital service has arrived at select dm drugstores in Germany: Dermanostic, a dermatology provider, now offers AI-supported skin analysis in five cities — Münster, Karlsruhe, Düsseldorf, Berlin, and...
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Industrial producer prices in Germany fell in July
In Germany, industrial producer prices fell more sharply than analysts had expected in July compared to the previous year, according to a report by the German Federal Statistical Office, Destatis,...
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Rewe Group strengthens convenience competence
Rewe Group is reaffirming its role as Germany’s leading innovator in the convenience retail segment. The retail giant has launched its first highway-based Rewe To Go and expanded its autonomous...
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German Gingerbread Makers Begin Christmas Production in Summer
In Germany, the festive spirit arrives early: gingerbread producers have already kicked off their Christmas baking more than three months before Advent. At Lebkuchen Schmidt in Nuremberg, production lines run...
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