Tag "NaviLens"
Heineken’s Strongbow becomes first major alcohol brand to add NaviLens technology to packaging
Heineken’s Strongbow cider has become the first major alcohol brand to incorporate NaviLens technology, designed to support visually impaired people, into its packaging. Strongbow’s cider products now feature a NaviLens...
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Müller updates packaging to increase accessibility for blind shoppers
Müller is updating the packaging of all branded products with NaviLens codes to increase accessibility for blind and partially sighted people. The move, which is a first for the UK...
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Ariel PODS washing capsules are now available in cardboard boxes
Ariel also introduced its revolutionary new ECOCLIC® cardboard box in Hungary. The new cardboard packaging is FSC-certified and thanks to its pioneering technology, it is easy for everyone to use...
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Coca-Cola launches on-pack tech for visually impaired shoppers in industry first
Coca-Cola has become the first drinks business to launch on-pack technology for visually impaired customers. In partnership with Navilens, the FMCG giant has rolled out codes across 24x330ml and 30x330ml...
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Aunt Bessie’s support visually impaired shoppers with on pack technology
In a first within the frozen category, Aunt Bessie’s has introduced NaviLens technology to the packaging of two of its biggest selling SKUs, as it partners with the Royal National...
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