Tag "MRSZ"
The events sector produced healthy growth in 2024
The Hungarian Advertising Association (MRSZ) and its affiliates and partners presented the MRSZ figures measuring the spending of the media and communications market in 2024 at a joint press conference...
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The event market is back in full swing – the corporate event marketing segment achieved 78.4 billion in revenue in 2024
The Hungarian Advertising Association (MRSZ) and its affiliates presented the 2024 spending data of the domestic media and communications market at a joint conference on March 27. According to the...
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The communications industry finally started growing in real terms in 2024
The 2024 MRSZ Media Cake is HUF 384.4 billion, the MRSZ Communication Cake is HUF 715 billion. The industry’s performance, having come off the roller coaster of the previous period,...
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The MRSZ calls for industry cooperation and an action plan
At the request of the MRSZ, EY prepared a study in the first quarter of 2024 on the effects of international centralization efforts on the domestic marketing communications industry. The...
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MRSZ Media cake: high inflation took away the growth of the Hungarian advertising market
The figures of the Hungarian Advertising Association (MRSZ) assessing the spending of the media and communication market in 2023 have been published, which shows that although nominally there was double-digit...
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MRSZ: In 2023, the spending of the media and communication market may decrease even nominally
The Hungarian media and communication market may decline nominally by 3 percent, reaching HUF 553 billion in 2023, within which media market spending may increase by 1.4 percent, while the...
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The 2022 Media and Communication cakes are ready
Summary of the findings of the MRSZ on the 2022 media and communication spending figures: (1) The market could not breathe in 2022 either, since the complex crisis that arose...
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The industry asked the government to extend the suspension of the advertising tax
The Hungarian Advertising Association (MRSZ) appealed to the government to extend the suspension of the advertising tax until January 1 due to the economic crisis, the association informed MTI on...
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The advertising industry asks the government to reconsider the new kata law
The Hungarian Advertising Association (MRSZ) and its affiliates are asking the government to reconsider the new kata law, because in their opinion it causes a negative domino effect in the...
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Advertising: United they stand
Atmedia has done a comprehensive survey on how campaigns in different channels of media influence product sales in the FMCG market. In this sector about 90 percent of advertising budgets...
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Advertising Association: the entire communications industry can expect a decline of 148.8 billion HUF this year
According to the MRSZ Barometer survey, 55.6 billion HUF may disappear from the media market, while the entire communications industry may expect a decline of 148.8 billion HUF this year,...
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Advertising Alliance: a 38 percent decline in the media and communications market may occur this year
In the media and communications market, industry players expect an average decline of 38 percent this year, the Hungarian Advertising Association (MRSZ) said in a joint statement with its affiliates,...
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Hungarian Advertising Association has launched its Green Planet Initiative
The Hungarian Advertising Association (MRSZ) has launched its Green Planet initiative to promote the transition of the communications industry to sustainable operation – the association told MTI on Tuesday. According...
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MRSZ: the advertising market has three and a half years to adapt to the new rules on public advertising
From 28 May, only such advertising tools can be placed in a public space that corresponds to the LXXIV. law. The existing advertising tools that are not in compliance with...
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According to the Advertising Association and its co-associations the advertising tax should be eliminated
According to the Hungarian Advertising Association (MRSZ) and its co-associations, the government declared war on the domestic media industry with the increase of the advertising tax to 9 percent. The...
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Hungarian Advertising Association: advertising surtax is causeless
The communication of the association points out that street advertising tools are in the focus once again, but this time, for tax purposes. The introduction of the street advertising tools...
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Domestic advertising spendings increased by nearly eight percent last year
Last year’s 189.05 billion HUF domestic advertising spendings exceeds the data of 2013 by 7.77 percent – Hivatal Péter, teh vice president of the Hungarian Advertising Association (MRSZ) announced on...
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