Tag "mesterséges intelligencia"
Metro modernises fresh logistics with artificial intelligence
Metro is launching a comprehensive upgrade of its fresh food logistics operations, aiming to standardise ordering and inventory processes across 540 stores and 70 distribution centres worldwide. The wholesaler is...
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Zalando is scaling up its use of AI-powered warehouse robots
Zalando is rolling out smart warehouse robots to several European distribution centers. According to the e-commerce giant, the robots speed up order fulfillment and lighten the workload by taking over...
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VML Future 100: How are brands making the week easier?
According to VML’s The Future 100: 2026 trend report, in 2026 brands will need to build trust while making shopping a human experience – not just another source of stimulation....
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SAP: five AI trends will transform companies in 2026
SAP’s latest forecast is that in 2026 AI won’t just be a tool, but will become a fundamental part of corporate operations. This article is available for reading in Trade...
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Microsoft: AI will evolve from a digital tool to a digital assistant this year
Microsoft’s view is that 2026 could be a turning point in how we work, create, learn and solve problems with artificial intelligence. Hungary is in a good position in for...
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Germans reluctant to trust AI with their purchases
A recent survey has revealed that the vast majority of Germans would only allow AI to handle their purchases under strict control. This article is available for reading in Trade...
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European marketing executives say AI isn’t a wonder weapon
According to a European Marketing Confederation (EMC) survey of 1,900 marketing executives, companies remain dissatisfied with their progress in becoming more customer-centric. This article is available for reading in Trade...
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KPMG: We’re using technology without knowledge
According to recent research by KPMG, Central and Eastern Europe is lagging behind in terms of AI use and related knowledge. This article is available for reading in Trade magazin...
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Colruyt’s Easy Checkout also available for other retailers
The innovative Easy Checkout system that Colruyt is currently rolling out in its Belgian stores may soon appear at other retailers as well: hardware supplier Partner Tech Europe has been...
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GVH President: the application of artificial intelligence raises numerous competition law and consumer protection issues
The application of artificial intelligence raises numerous competition law and consumer protection issues and concerns – explained Csaba Balázs Rigó, President of the Hungarian Competition Authority (GVH), at the conference...
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Smart shoppers in Hungary: AI shapes spending decisions
According to research by Revolut and Dynata, 20% of Hungarians feel that AI has a greater impact on their spending decisions than it did last year. This trend is most evident...
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The consortium of Neocons Zrt. and CodeYard Kft. is developing business and production support software supported by artificial intelligence
The consortium of Neocons Zrt. and CodeYard Kft. is developing business and production support software based on predictive analytics, supported by artificial intelligence – Neocons Zrt. told MTI. According to...
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PwC Global CEO Survey: CEO confidence at a five-year low
One of the strongest indicators in this year’s PwC Global CEO Survey is that the revenue expectations of CEOs have dropped to a five-year low: only 30% of respondents say...
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The development of artificial intelligence may pose a challenge, according to an international survey
The development of artificial intelligence (AI) is so fast that most users worldwide experience it as a challenge, but at the same time they consider it the most decisive technological...
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Deloitte: artificial intelligence has become the main driver of the global digital economy
AI (artificial intelligence) has become the main driving force of the global digital economy, simultaneously transforming business software, search and content consumption – Deloitte wrote in a statement sent to...
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University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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PepsiCo Integrates AI To Improve Production And Supply
PepsiCo has partnered with Siemens and NVIDIA to integrate artificial intelligence and digital-twin technology into its manufacturing and supply chain operations. This multi-year collaboration, announced at the CES 2026 trade...
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Media Union: Are we defenseless against artificial intelligence?
As part of the “You are the Key!” campaign, the Media Union Foundation conducted a multi-generational experiment to examine how artificial intelligence affects people’s perception of reality. Young and old...
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8 of 10 Germans switch brands for cheaper prices
82 per cent of German consumers switch brands when a competing product is permanently cheaper, according to a new Capgemini study. Half of respondents abandon a brand if package size...
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Albertsons gets a big boost from AI during Q3
New AI search feature is driving bigger baskets, but grocer sees new softness from middle-income shoppers Albertsons on Wednesday said it got a big payoff from new artificial intelligence platforms...
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Fidelity Outlook 2026: Who will bring the pick and shovel to artificial intelligence?
What is the answer to the $21 trillion question? That’s how much the U.S. tech sector is currently worth in dollars, although the stakes could actually be higher. According to...
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This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, nearly 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence, while employers are increasingly recognizing the benefits of...
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According to K&H, digital assistants are taking the customer experience to a new level
K&H’s digital assistant, Kate, already helps 150,000 users with their everyday banking, understanding 90 percent of questions and providing solutions to 80 percent of them – both proactive and reactive,...
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Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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Italian Food Firm Barilla Unveils Global Innovation Centre
Italian food multinational Barilla Group has opened its new Barilla Innovation & Technology Experience (BITE) centre in Parma, Italy, marking its largest investment in food innovation to date. The 14,000-square-metre...
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Albertsons launches agentic AI shopping assistant
The tool can generate meal plans, reorder frequent purchases and find recipes based on what customers have in their homes, among other features. Albertsons Companies launched an agentic AI shopping...
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Year-end reflections and heart-warming thoughts!
2025 has brought lots of challenges, which have had a big influence on the retail sector and players in the value chain. This article is available for reading in Trade...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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