Tag "mesterséges intelligencia"
Crisis resistance through AI and ESG
KPMG’s CEO Outlook 2024 survey reflects the views of more than 1,300 global companies, with annual revenues of at least USD 500m. 72% of CEOs are optimistic about global economic...
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Sustainability pays off
The EY 2024 Sustainable Value Study involved 520 sustainability leaders, including 50 Hungarian professionals. This article is available for reading in Trade magazin 2024/12-2025/01 EY’s study highlights: companies that prioritise...
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AI-Generated Ads May Have A Negative Effect On Consumer Perceptions
A new study by NIQ suggests that AI-generated advertisements could ‘dampen consumer perceptions’ about particular brands, with consumers viewing AI-driven ad content as more ‘annoying’, ‘boring’, and ‘confusing’ than traditional...
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Food Labels Should Indicate Whether Products Were Made Using AI, Say Consumers
Some 83% of consumers believe that food labels should state whether said products were made with the help of AI technology, a new survey has found. According to the survey,...
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Target launches generative AI gift finder
The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations. Target on Friday (December 6) debuted its Bullseye Gift Finder, a generative AI-driven product...
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Alibaba launches AI design tool for U.S. sellers
U.S. retailers selling goods on the Alibaba e-commerce platform have a new solution designed to streamline photography and design with AI. Alibaba International has released Pic Copilot, an artificial intelligence...
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This is what we expect from artificial intelligence: we will be more efficient and have more fun
The Ipsos 2024 AI Monitor report provides a comprehensive picture of how people around the world and in Hungary relate to artificial intelligence (AI). While the majority trust that AI...
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Co-op uses AI to fight GBP 40m losses in the UK
British supermarket chain Co-op is using AI technology to detect offenders carrying hidden weapons or stolen goods, after costs from theft and fraud rose by 19% to GBP 39.5m in...
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EY Magyarország to launch pioneering new service with globally acknowledged managers
EY is launching a new service called AI Confidence, to provide an integrated approach for assisting companies in implementing AI solutions. This article is available for reading in Trade magazin...
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AI could have USD 1.6 thousand billion impact in North America by 2030
Retailers could benefit from the use of AI to varying degrees, according to the “2024 AI Readiness Index” of IHL Group. This article is available for reading in Trade magazin...
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KPMG: Who is responsible for the application of artificial intelligence at your company?
There is no question that the application of advanced technologies, including generative artificial intelligence (GenAI), is becoming an important breakthrough for economies and companies. Companies must therefore appoint a responsible...
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EHI: AI is revolutionising retail
According to a new study by EHI, there is great potential in using generative AI in retail trade. This article is available for reading in Trade magazin 2024/11 IT consultancy...
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AI handbook for the communications industry to be published
Domestic trade organisations, including MAKSZ, MMSZ and MLE have teamed up under the leadership of Nikolett Blaskó to draft an industry code of practice for AI use. This article is...
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Mondelēz uses AI to personalise marketing
Mondelēz is launching a new platform to improve its global marketing capabilities and better leverage consumer trends through the widespread use of AI technology. This article is available for reading...
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Shelf space restructuring at Tesco in the UK
Tesco is using AI technology to expand its range of healthy, convenient snacks and meals at more prominent points in its stores. This article is available for reading in Trade...
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The AI-revolution is yet to come
40% of companies are just getting to grips with the business potential of AI technology. This article is available for reading in Trade magazin 2024/11 Although three quarters of firms...
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Alibaba launches new AI-based search engine for SMEs
Alibaba International has unveiled the beta version of its AI-based global b2b search engine for small and medium-sized retailers and customers, called Accio. This article is available for reading in...
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Majority of shoppers use generative AI without realising it
According to a new study, 71% of consumers in the US are unaware that they are using generative AI while shopping online. This article is available for reading in Trade...
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AI for increasing customer loyalty
According to a recent survey, companies in the retail sector are increasingly using AI technology to strengthen customer loyalty. This article is available for reading in Trade magazin 2024/12-2025/01. Every...
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Below average AI use at work by Hungarians
Hungarian workers are less likely to use AI for work and personal purposes than the global average, according to a joint survey of more than 150,000 employees in 188 countries,...
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Chinese retailers see AI as the future of boosting sales
According to a new survey by Bain & Company, the Chinese e-commerce sector is increasingly adopting AI technology to improve efficiency and boost sales. This article is available for reading...
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Perplexity now competes with the biggest players
AI-powered search engine Perplexity’s shopping assistant, launched in the US, not only allows product search and comparison, but also instant shopping. This article is available for reading in Trade magazin...
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Using AI in food marketing requires a conscious strategy
In the competition for market share, those companies have the best chances that can tune in to consumer needs the best and act the fastest to satisfy them. The pace...
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Unilever invests $105m in in-house fragrance innovation
Unilever is investing $105.58m (€100m) to expand its fragrance design and creation capabilities across its global product portfolio. The investment will allow the company to take greater control over the...
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SPAR International And Circana Announce Strategic Partnership
SPAR International, the food retail chain, has announced a key partnership with Circana, a leading advisor on the complexity of consumer behaviour. SPAR country organisations will have access to Circana’s...
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Exploiting the potential of digitalization is key
It is important that as many people as possible in agriculture take advantage of the opportunities offered by digital technology, and that precision farming is spread as widely as possible...
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Ipsos: we love and fear artificial intelligence at the same time
According to a global AI monitor survey by Ipsos (published in June 2024, involving 32 countries and nearly 24,000 respondents), half of us are enthusiastic about AI and the other...
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China filed the most GenAI patents
According to the latest report from the World Intellectual Property Organization (WIPO), a total of 54,000 GenAI patents were filed worldwide between 2014 and 2023 – and more than 25%...
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SPAR innovates with AI-generated advertisements in Slovenia
SPAR is using AI technology to create promotional videos and in-store holograms on its digital channels in Slovenia, to raise awareness of its customer loyalty programme. This article is available...
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Dunnhumby and Placer.ai use new AI-based tool to analyse competitive threat
Dunnhumby and Placer.ai have developed a new AI tool for assessing the competitive threat retailers represent, and providing information on what features are attractive to shoppers at geographic, chain and store...
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