Tag "mesterséges intelligencia"

This is how humans and AI work together – the artificial intelligence revolution in the workplace

According to GKI research, nearly 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence, while employers are increasingly recognizing the benefits of...

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According to K&H, digital assistants are taking the customer experience to a new level

K&H’s digital assistant, Kate, already helps 150,000 users with their everyday banking, understanding 90 percent of questions and providing solutions to 80 percent of them – both proactive and reactive,...

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Careless corporate use of artificial intelligence can also violate trade secrets

The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...

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Artificial intelligence will also transform taxation

Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....

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Italian Food Firm Barilla Unveils Global Innovation Centre

Italian food multinational Barilla Group has opened its new Barilla Innovation & Technology Experience (BITE) centre in Parma, Italy, marking its largest investment in food innovation to date. The 14,000-square-metre...

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Albertsons launches agentic AI shopping assistant

The tool can generate meal plans, reorder frequent purchases and find recipes based on what customers have in their homes, among other features. Albertsons Companies launched an agentic AI shopping...

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Year-end reflections and heart-warming thoughts!

2025 has brought lots of challenges, which have had a big influence on the retail sector and players in the value chain. This article is available for reading in Trade...

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University of Sopron introduces standardised AI regulatory framework

In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...

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AI Governance – competitive edge or risk?

AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...

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Csaba Gyuricza: Farmers cannot afford to wait

The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...

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AI Readiness Index 2025: we are more prepared now

PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...

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(HU) Hogyan viszonyulnak a hazai étteremvezetők a mesterséges intelligenciához?

Sorry, this entry is only available in HU....

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Morrisons tests Instacart’s smart shopping cart

In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...

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Most Hungarian companies don’t see a return on AI developments yet

Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...

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Bol lets AI chatbot pick your Christmas gifts

Will a bot soon be choosing your end-of-year gifts? This week, Bol is introducing Gift Assistant, a new AI feature in the app that guides customers to the right gift...

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IFA 2025: Haier Europe shapes the future with AI

IFA Berlin once again gave an insight into the latest developments and the future of innovation in household appliances on 4-9 September. This article is available for reading in Trade magazin...

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Employees use AI primarily to search for information

Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...

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NIS2: most Hungarian companies are still unprepared

According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...

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ChatGPT is the new uncle

Google’s dominance seems to be faltering: AI and especially ChatGPT is revolutionising online search. This article is available for reading in Trade magazin 2025/11. Users increasingly want summarised, personalised answers...

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Arthur Keleti: “Humans didn’t create AI because they don’t want to do anything” – Future Talks, Trade magazin’s Business Podcast continues

Szilvia Krizsó has interviewed cyber-secret futurist Arthur Keleti. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu. This article is...

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Packaging market sitting on a roundabout

At the moment the packaging market is shaped primarily by EU and domestic legal requirements. The most important regulatory factors include the PPWR (the EU’s new Packaging and Packaging Waste...

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GKI: AI is spreading rapidly in the service sector, while adoption in other sectors is only sluggish

In July 2025, GKI conducted a survey among companies on the prevalence of artificial intelligence, to which 390 companies responded. Which sectors are being transformed by AI? Do companies trust...

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AI fever in Hungary: this is how domestic companies are using artificial intelligence

The newly established AI & Automation Forum of the Joint Venture Association (JVSZ) has mapped out where domestic companies are in the application of generative artificial intelligence (GenAI) in its...

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Kifli.hu expands its service areas by opening a new logistics center

Kifli.hu has opened a new logistics center in Biatorbágy, the automated warehouse will enable the further expansion of the online supermarket’s delivery area, faster deliveries and a wider selection –...

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AI will accelerate the end of brick and mortar’s reign: Amazon CEO

The domination of e-commerce is inevitable and will only come faster thanks to the emerging technology, even if physical stores represent opportunity for now, Andy Jassy told analysts Thursday. Amazon...

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AI agents in hospitality

AI technology is rapidly transforming the hospitality industry: hotels, resorts and restaurants are using AI-based chatbots and agent systems that respond immediately and personally to guest needs, e.g. reservations, complaint...

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AI is spreading rapidly in the service sector, while adoption in other sectors is only sluggish

In July 2025, GKI conducted a survey among companies on the prevalence of artificial intelligence, to which 390 companies responded. Which sectors are being transformed by AI? Do companies trust...

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Hungarian freight transport at a sustainability turning point

The Hungarian freight transport market is affected not only by spiralling costs and stricter regulations, but also by sustainability expectations. This article is available for reading in Trade magazin 2025/10....

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(HU) Olyan MI kell, ami meg tud bennünket védeni – mondja a kibertitok jövőkutató

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Well-trained professionals are needed to operate innovative agriculture and the food industry

The Ministry of Agriculture considers it a priority to operate and maintain innovative agriculture and the food industry with well-trained professionals, Minister of Agriculture István Nagy announced on Friday in...

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