Tag "mesterséges intelligencia"
University of Sopron introduces standardised AI regulatory framework
In September 2025 the University of Sopron became the first university in Hungary to adopt a standardised AI regulatory framework. This article is available for reading in Trade magazin 2025/12-2026.01...
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PepsiCo Integrates AI To Improve Production And Supply
PepsiCo has partnered with Siemens and NVIDIA to integrate artificial intelligence and digital-twin technology into its manufacturing and supply chain operations. This multi-year collaboration, announced at the CES 2026 trade...
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Media Union: Are we defenseless against artificial intelligence?
As part of the “You are the Key!” campaign, the Media Union Foundation conducted a multi-generational experiment to examine how artificial intelligence affects people’s perception of reality. Young and old...
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8 of 10 Germans switch brands for cheaper prices
82 per cent of German consumers switch brands when a competing product is permanently cheaper, according to a new Capgemini study. Half of respondents abandon a brand if package size...
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Albertsons gets a big boost from AI during Q3
New AI search feature is driving bigger baskets, but grocer sees new softness from middle-income shoppers Albertsons on Wednesday said it got a big payoff from new artificial intelligence platforms...
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Fidelity Outlook 2026: Who will bring the pick and shovel to artificial intelligence?
What is the answer to the $21 trillion question? That’s how much the U.S. tech sector is currently worth in dollars, although the stakes could actually be higher. According to...
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This is how humans and AI work together – the artificial intelligence revolution in the workplace
According to GKI research, nearly 80 percent of the Hungarian population is not yet actively using the opportunities offered by artificial intelligence, while employers are increasingly recognizing the benefits of...
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According to K&H, digital assistants are taking the customer experience to a new level
K&H’s digital assistant, Kate, already helps 150,000 users with their everyday banking, understanding 90 percent of questions and providing solutions to 80 percent of them – both proactive and reactive,...
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Careless corporate use of artificial intelligence can also violate trade secrets
The Hungarian law on artificial intelligence (AI) came into force on December 1, which allows companies to verify whether they are legally using AI systems, the international law firm Baker...
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Artificial intelligence will also transform taxation
Across the world, finance and tax leaders are looking to artificial intelligence (AI) to solve the challenges facing the business world, according to EY’s latest global survey covering 30 countries....
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Italian Food Firm Barilla Unveils Global Innovation Centre
Italian food multinational Barilla Group has opened its new Barilla Innovation & Technology Experience (BITE) centre in Parma, Italy, marking its largest investment in food innovation to date. The 14,000-square-metre...
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Albertsons launches agentic AI shopping assistant
The tool can generate meal plans, reorder frequent purchases and find recipes based on what customers have in their homes, among other features. Albertsons Companies launched an agentic AI shopping...
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Year-end reflections and heart-warming thoughts!
2025 has brought lots of challenges, which have had a big influence on the retail sector and players in the value chain. This article is available for reading in Trade...
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AI Governance – competitive edge or risk?
AI use is bringing tangible results for more and more companies: 80% of CEOs have reported increased efficiency and many companies have also seen a rise in revenue. This article...
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Csaba Gyuricza: Farmers cannot afford to wait
The future of agriculture is not about patching up the problems of the past, but about exploiting the new opportunities offered by artificial intelligence – emphasized Csaba Gyuricza, rector of...
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AI Readiness Index 2025: we are more prepared now
PwC Magyarország has assessed domestic AI readiness for the second time on behalf of Publicis Groupe Hungary. This article is available for reading in Trade magazin 2025/11. The 2025 AI...
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How do Hungarian restaurant managers relate to artificial intelligence?
A joint study by researchers from Corvinus University of Budapest – Dr. Bence Csapody, Dr. Márk Miskolczi and Dr. Melinda Jászberényi – was recently published in the British Food Journal,...
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Morrisons tests Instacart’s smart shopping cart
In early 2026 British supermarket chain Morrisons will begin testing smart shopping carts developed by Instacart that use AI in one of its stores. This article is available for reading...
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Most Hungarian companies don’t see a return on AI developments yet
Although the market for AI solutions continues to grow dynamically and 72% of companies use at least one AI solution in their daily operations, 95% of Hungarian companies are currently...
Read moreBol lets AI chatbot pick your Christmas gifts
Will a bot soon be choosing your end-of-year gifts? This week, Bol is introducing Gift Assistant, a new AI feature in the app that guides customers to the right gift...
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IFA 2025: Haier Europe shapes the future with AI
IFA Berlin once again gave an insight into the latest developments and the future of innovation in household appliances on 4-9 September. This article is available for reading in Trade magazin...
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Employees use AI primarily to search for information
Recent research by GKI has found: although AI use at the workplace is becoming increasingly widespread in Hungary, there are still limitations. This article is available for reading in Trade...
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NIS2: most Hungarian companies are still unprepared
According to recent research by ServerElite, one of Hungary’s leading server market players, a large proportion of Hungarian companies aren’t prepared to comply with NIS2, the cybersecurity directive adopted and...
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ChatGPT is the new uncle
Google’s dominance seems to be faltering: AI and especially ChatGPT is revolutionising online search. This article is available for reading in Trade magazin 2025/11. Users increasingly want summarised, personalised answers...
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Arthur Keleti: “Humans didn’t create AI because they don’t want to do anything” – Future Talks, Trade magazin’s Business Podcast continues
Szilvia Krizsó has interviewed cyber-secret futurist Arthur Keleti. This article features excerpts from Trade magazin’s Future Talks podcast series. You can watch the full interview at futuretalks.hu. This article is...
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Packaging market sitting on a roundabout
At the moment the packaging market is shaped primarily by EU and domestic legal requirements. The most important regulatory factors include the PPWR (the EU’s new Packaging and Packaging Waste...
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GKI: AI is spreading rapidly in the service sector, while adoption in other sectors is only sluggish
In July 2025, GKI conducted a survey among companies on the prevalence of artificial intelligence, to which 390 companies responded. Which sectors are being transformed by AI? Do companies trust...
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AI fever in Hungary: this is how domestic companies are using artificial intelligence
The newly established AI & Automation Forum of the Joint Venture Association (JVSZ) has mapped out where domestic companies are in the application of generative artificial intelligence (GenAI) in its...
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Kifli.hu expands its service areas by opening a new logistics center
Kifli.hu has opened a new logistics center in Biatorbágy, the automated warehouse will enable the further expansion of the online supermarket’s delivery area, faster deliveries and a wider selection –...
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AI will accelerate the end of brick and mortar’s reign: Amazon CEO
The domination of e-commerce is inevitable and will only come faster thanks to the emerging technology, even if physical stores represent opportunity for now, Andy Jassy told analysts Thursday. Amazon...
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