Tag "médiatorta"
The domestic press market maintained its stability in 2025, although the expansion in real terms was minimal
According to the MLE, in 2025 the “net-net” (reduced by agency and other discounts) print advertising market revenue was 36.316 billion forints.The total press revenue from newspaper distribution was 55.919...
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MRSZ: In 2023, the spending of the media and communication market may decrease even nominally
The Hungarian media and communication market may decline nominally by 3 percent, reaching HUF 553 billion in 2023, within which media market spending may increase by 1.4 percent, while the...
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Print media has the third biggest slice of the media cake
According to data from the Hungarian Advertising Association (MRSZ), in 2022 the size of the so-called media cake was HUF 316.3bn, having increased by 3.7% from the previous year. Digital...
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Print media is growing with the expansion of the media cake
In 2019 the size of the so-called media cake was HUF 245.08 billion, while the communication cake – which includes the media cake too – was HUF 467.96 billion big;...
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