Tag "médiamix"

dentsu has opened a new chapter in reducing the carbon dioxide emissions of the media industry

dentsu has opened a new chapter in reducing the carbon dioxide emissions of the media industry
Date: 2022-11-09 11:11:49

The dentsu global agency network has announced that it is entering a new phase in its media decarbonization strategy. During 2023, the brand new planning function will appear in the...

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Magazine: KPMG: Promotional leaflets are the most useful – for the time being

Magazine: KPMG: Promotional leaflets are the most useful – for the time being
Date: 2019-10-03 07:12:06

More and more information is available to shoppers for deciding where to do their shopping. Most of them still opt for traditional shops, but the good old retail channels mustn’t forget...

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