Tag "márkaélmény"
Sport as a strategic brand experience
Today sport is way more than just a sponsorship platform: it is a complex, experience-based interface between brands and consumers. In this article we show how brands are harnessing the...
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(HU) Marketing-világsztárokkal a tökéletes márkaélmény nyomában
Sorry, this entry is only available in HU....
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Magazine: Festivals throughout the year!
Festivals attract more and more people, and in recent years the older generation has also discovered them. This is another good reason why festival-goers should be served a wide range...
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