Tag "MAKSZ"
AI handbook for the communications industry to be published
Domestic trade organisations, including MAKSZ, MMSZ and MLE have teamed up under the leadership of Nikolett Blaskó to draft an industry code of practice for AI use. This article is...
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Hungarian communication associations develop an AI code of standards
A new industry code of standards is being developed to ensure ethical and transparent regulation of the use of artificial intelligence (AI) by the Hungarian communications industry. The rapid development...
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Another step towards sustainability: Danone has also joined the Green Pledge
Danone Magyarország Kft. also acted in support of the enforcement of environmental protection and sustainability in the market of the marketing and advertising industry, when it joined the Self-Regulatory Advertising...
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Why advertising useful to everyone?
The Hungarian Advertising Association and the Hungarian Association of Communication Agencies launched a campaign on 18 March 2015 to raise the consumers’ awereness to the importance of the advertising industry...
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Cannes Creative Club for the first time in the Media Market Conference
What is actually the secret of the success of Cannes Lions? How the main organizers of the biggest advertising festival see the value of creativity? And how the creative cultures...
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