Tag "Lidl"
Mere in Lithuania: Rapid growth and a hard discount niche left open by Lidl
As Lidl continues its evolution toward a more supermarket-like proposition, Mere is advancing with a very different hard discount logic. Rapid growth in Lithuania suggests that an ultra-lean, branded, and...
Read more
Lidl Netherlands Aims For 46% Healthy Food Sales By 2030
Lidl Netherlands is aiming for 46% of its food sales to align with the Dutch ‘Wheel of Five’ dietary guideline by 2030. The updated goal, part of the retailer’s healthy...
Read more
Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
Read more
Lidl Magyarország wins Top Employer award once again
Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...
Read more
Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
Read more
Aldi and Lidl cut prices of chocolate products
German discount retailers Aldi and Lidl are lowering prices of chocolate and chocolate-based products, easing pressure on consumers after years of rising costs. Aldi announced on Thursday, January 29 that...
Read more
Hard clearance vs. Brand outlet: A closer look at Lidl’s international non food outlet formats
Non-food is becoming a strategic pillar in Lidl’s store concept. Outlet formats reveal how differently Lidl handles overstock and brand perception. Germany and Czechia illustrate two contrasting paths from clearance...
Read more
Lidl’s digital loyalty program saved Hungarian families more than 22 billion forints
More than half of Lidl’s customers already use the market-leading supermarket chain’s digital loyalty program, Lidl Plus, which saved Hungarian households 22.7 billion forints last year. The data clearly shows...
Read more
Urban discount: How Lidl discounters advance into inner Berlin
Lidl is advancing into the heart of Berlin. Struggling department stores are opening unexpected entry points for the discounter. What does it take for discount retail to work in inner-city...
Read more
Public wages: a store manager at Lidl could earn over a million in 2026
According to the latest job advertisement summary by Világgazdaság, Lidl will continue to offer uniform salaries in several positions in 2026, above the Hungarian retail average: the store manager salary...
Read more
Lidl Hungary won the TOP Employer award again this year
Lidl Hungary can once again boast the “Top Employer” certification in 2026, which confirms the company’s employee-centric operation and continuously improved HR practices. The international recognition is a feedback that...
Read more
Lidl launches Singer sewing machine sale: the star product arrives for under 40 thousand forints
From January 15, Lidl will expand its sale offering with more products related to sewing and creative hobbies, centered on a Singer sewing machine. The legendary brand’s product will be...
Read more
Fresh chicken will be cheaper at Lidl from January: price reductions of up to 24 percent are possible
Lidl Hungary will significantly reduce the prices of several fresh chicken products from January 13. According to the supermarket chain, the measure is part of the January price reduction program,...
Read more
Lidl To Invest €600m In Spain, Targets 300 Stores In Portugal
Lidl Spain plans to invest €600 million by February 2027, with the primary focus on expanding its store network, mainly in large cities. According to Spanish dailies Expansión and Cinco...
Read more
Lock on the bag: a Hungarian shop photo goes viral, while plastic bags are already being phased out in several markets
A photo circulating on social media has once again drawn attention to the small but spectacular “loss prevention” solutions that can appear in retail: the photo shows a locked bag...
Read more
Lidl is the main sponsor of Veganuár™ 2026: the year starts with new vegan products and discounts
Lidl Hungary joins the global Veganuár™ 2026 initiative as a main sponsor, which encourages consumers to try a plant-based diet every January. The company supports customers’ conscious choice with a...
Read more
Record Christmas at Lidl in Great Britain: turnover of over £1.1 billion in four weeks
Lidl’s British subsidiary had a strong Christmas period: according to the discount chain, its turnover increased by 10 percent year-on-year in the four weeks ending December 24, and its revenue...
Read more
Same basket, different purchasing power: Lidl price test highlights European differences
In Europe, not only do food prices vary dramatically from country to country, but also how much the same basic basket “hurts” compared to local wages – a comparison conducted...
Read more
Lidl recalls Bryndza
Lidl Hungary Ltd. has recalled Pilos bryndza made from sheep and cow’s milk – the notice published on the website of the National Trade and Consumer Protection Authority (NKFH) on...
Read more
Awards at Lidl: The company’s activities have been recognized in several areas
Lidl Hungary has received several prestigious professional awards in recent months, which have rewarded the company’s quality products, responsible employer operations and innovative marketing communications. These clearly confirm the company’s...
Read more
Lidl Austria Expands Electric Supply Fleet
Lidl Austria has announced the expansion of its electric supply fleet, which will comprise 20 trucks by the end of the year. A new charging park at Lidl’s logistics centre...
Read more
It’s really worth coming together: Lidl and its customers make Christmas more beautiful for 2,000 disadvantaged children
Lidl Hungary’s festive collaboration this year proved that the power of joint assistance can bring tangible miracles even in the midst of the Christmas season. With the help of its...
Read more
Lidl wins For a Sustainable Future Award: recognition for business transformation
Lidl Magyarország has won the For Sustainable Future Award in the Business Transformation category, presented by the Business Council for Sustainable Development in Hungary (BCSDH). This award recognises Lidl’s commitment...
Read more
Price reduction at Lidl: Popular butters are available for less
Lidl Hungary continues its price reductions and will permanently reduce the price of another basic food product from December 16. The company is passing on the price advantage resulting from...
Read more
We took you on a flight! (Part 2)
On 22-26 September Trade Airlines took care of more than 1,100 passengers at the airport set up in Hunguest Hotel Pelion in Tapolca. At the Business Days conference organised by...
Read more
Lidl, Novartis and HungaroControl are also among the best places to work
The competition for the Caring Workplace of the Year 2025 award ended with the victory of Novartis Hungária Kft., HungaroControl Zrt., and Hydro Extrusion Hungary Kft., where LIDL Hungary and...
Read more
Pressure on retail chains continues to grow — warns Lidl Hungary CEO
A further increase in the special retail tax would endanger the operation of store chains in Hungary – this was stated by Zita Szlavikovics, the CEO of Lidl Hungary, in...
Read more
Lidl is again the sponsor of the Women’s Handball World Championship
Lidl continues to support the international sport of handball and has become the official fresh food partner of the 2025 Women’s Handball World Championship, strengthening its commitment to women’s sports...
Read more
Lidl: another special tax increase could lead to chain closures in the Hungarian market
Further increases in the special retail tax could lead to store closures in Hungary – this was stated by Zita Szlavikovics, the CEO of Lidl Hungary, in an interview with...
Read more
It’s really worth it for the most beautiful moments – Lidl has launched a special campaign
Lidl Hungary has launched a special Christmas campaign this year, which goes beyond traditional holiday marketing activities and is also complemented by a fundraising campaign. The discount chain is inviting...
Read more
