Tag "Lidl"
Lidl’s Húsfarm products get new packaging
In the spring Lidl’s private label Húsfarm range returns to store shelves after a revamp. This article is available for reading in Trade magazin 2025/5. 100% of the 75 Húsfarm...
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Lidl Switzerland adds fresh chilled products to food rescue programme
Lidl Switzerland has stepped up its food waste prevention programme by donating chilled fresh products such as cheese, yogurt and fresh meat to the charities Tischlein deck dich and Schweizer...
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Customers can get advice from an expert
Lidl Hungary is taking another step towards further popularizing and promoting responsible pet ownership: in collaboration with a veterinary expert, it is sharing tips and advice on healthy pet nutrition...
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Every sheet counts
This article is available for reading in Trade magazin 2025/5. Barbara Horváth, senior category manager of Essity Hungary Kft. relies on NIQ data to inform us that the kitchen roll...
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A new variety of tomato has been added to Lidl’s shelves – Herencsényi seedlings for biodiversity
The diversity of landscape varieties plays a key role in adapting to the constantly changing environment, weather and market demands. Now the Herencsényi landscape variety tomato has also been added...
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Aldi Nord centralises sourcing to raise profitability
In order to make even more use of economies of scale, Aldi Nord plans to purchase even more private label products and promotional products on a European scale, to improve its...
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Lidl Launches Global Innovation Centre In Portugal, Grows Share In Italy
German discounter Lidl has chosen Portugal as the home of its two new customer-centric innovation hubs, called Lidlabs, investing €500,000 in the project. Located adjacent to Lidl stores in Linda-a-Velha...
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There are many Easter novelties at Lidl
Lidl Hungary is also offering a wide range and favorable prices for Easter this year, with customers choosing from 17 types of ham, seven types of cakes, more than 150...
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Sometimes we have a main meal!
Snacking is gradually losing its snacking character, turning from a sometimes guilt-inducing habit into a conscious way of eating, replacing main meals quite often. Traditional meal times are eroding. This...
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Social media replaces search engines as key shopping, discovery tool
Platforms like TikTok and Douyin are growing rapidly. Nearly half of connected consumers began turning to social media first for product searches, services, and recommendations in 2024. According to a...
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Lidl and Eroski make life easier for households with price cuts
Lidl and Eroski have significantly reduced their prices in order to ease the financial burden on households. Both retailers are trying to make essential products more affordable without compromising on...
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Among fresh meats, chicken breast, pork leg and various minced meats are the most popular at Lidl
Lidl Hungary prioritizes products from Hungarian meat suppliers, which is also supported by the fact that it sells nearly 70 thousand tons of Hungarian fresh meat in its stores annually....
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Hungarian frozen fruit and vegetables are increasingly popular both domestically and abroad
Lidl Magyarország is committed to supporting Hungarian products and domestic suppliers. Demand for high-quality Hungarian frozen fruit and vegetables is strong, both domestically and on foreign markets. In 2024 the...
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Lidl invests EUR 8m in pay increases in Ireland
Lidl Ireland is investing EUR 8m to increase salaries in Ireland and a further EUR 1.31m in Northern Ireland. The pay rise will apply to all employees from 1 March...
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LIDL is already preparing for the season: the company is expanding its team with around 150 new employees
Lidl Hungary is already preparing for the increased summer traffic in the Balaton and Lake Velence area. The discount chain is creating around 150 new jobs so that it can...
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Lidl trials Click, Reserve & Collect on middle aisle deals for loyalty members
Lidl is piloting a ‘Click, Reserve and Collect’ system, allowing its loyalty scheme users to have first dibs on its middle aisle goods. Shoppers using the Lidl Plus app will...
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Chicken breast is the favorite – meat consumption is rising again in Hungary
Domestic customers continue to prefer poultry meat, according to recent data from Lidl Hungary. Chicken breast is the most popular product, but the total turnover of fresh poultry meat is...
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Lidl Opens New Logistics Centre In Portugal, Expands In Romania
German supermarket chain Lidl has opened a new €115-million logistics centre in Loures, Portugal. The 54,000 square metre facility boasts a 44,000 pallet storage capacity, 111 loading docks, and can...
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Kosovo’s Viva Fresh Store Acquires SPAR Albania
Kosovo’s largest retail chain, Viva Fresh Store, has acquired SPAR Albania from local investment group Balfin for an undisclosed amount, reported Albanian portal Monitor. After securing exclusive franchise rights and...
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Lidl and ProVeg join forces to find innovative cheese alternatives in new startup competition
The winner will have their product sold in selected Lidl in Germany stores under its Vemondo private label, ProVeg announced. (Image source: Jérémy-Günther-Heinz Jähnick/ Somain/ Lidl (01) / Wikimedia Commons...
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Products affected by margin freeze have permanently low prices at Lidl
The government decree on margin caps came into effect on Monday, according to which larger grocery stores can apply a maximum margin of 10 percent on 30 basic foods. Lidl...
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Prices of Hungarian products in Denmark: surprising differences between domestic and foreign prices
Food prices in Hungary continue to rise sharply, so more and more attention is being paid to foreign prices – especially when it comes to Hungarian products. A TikToker, bojtoslili,...
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Consumer confidence in branded products is growing again in Germany
The popularity of private label products has somewhat waned and fewer consumers consider them an equivalent alternative to branded products, Lebensmittelpraxis reports citing the latest research by consultancy firm Smartcon...
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Mercadona Becomes Fourth Largest Retailer In Portugal
Mercadona reported the highest market share growth in 2024 in the Portuguese grocery market to become the fourth-largest retailer. According to Kantar data published by daily Expansion, the Spanish chain...
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Fruit juice market under pressure
Life in the fruit juice category is made more difficult by the surge in raw material and packaging material prices, as well as rising labour and logistics costs. This article...
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We are wasting our biggest assets: this is how Lidl is fighting it
According to this year’s Global Risk Report, the fourth biggest risk by 2035 will be the lack of natural resources. As the leading retail chain in Hungary, Lidl is committed...
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Steffi Graf and Andre Agassi could be the new faces of Lidl
Lidl is set to strengthen its sports own brand Crivit with the addition of a world-famous athlete duo. German-American tennis icons Steffi Graf and Andre Agassi could be the newest...
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Hungarian quick-frozen vegetables and fruits are increasingly popular both at home and abroad
The demand for Hungarian quick-frozen vegetables and fruits is significant both domestically and abroad. Lidl Hungary has sold more than 40 thousand tons of domestic quick-frozen products in the past...
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Lidl partners with Olympic athlete to expand its protein range in Ireland
Lidl Ireland has teamed up with Olympian and two-time European champion David Gillick to expand its high-protein range. This article is available for reading in Trade magazin 2025/2-3. In 2025...
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Traditions and reimagined recipes
This article is available for reading in Trade magazin 2025/2-3. Ágnes Szűts, marketing manager of KOTÁNYI Hungária Kft. tells Trade magazin that the spice market got 3% bigger in the...
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