Tag "Lidl"
Lidl Hungary achieved outstanding successes in supporting the domestic wine sector in 2025 as well
Lidl Hungary achieved outstanding success in supporting the domestic wine sector in 2025: it contributed more than 18 billion forints to the domestic and foreign sales of Hungarian wineries. This...
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Lidl’s kitchen and household brand has a new look
Lidl’s kitchen and household brand, SILVERCREST, is launching a new, independent image on the international market. As part of the renewal, the brand is collaborating with former world number one...
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Lidl Romania To Accelerate Expansion With €285m Investment
Lidl Romania is increasing its investment in national expansion, allocating over €285 million towards its 2026 financial year, which runs from 1 March 2026 to 28 February 2027. This budget...
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Lidl’s mobile store is on the road again
Following last year’s successful launch, Lidl Hungary’s unique and innovative “Lidl on 4 Wheels” program will continue in 2026: the mobile store will hit the road again from April 29...
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Record amount of ham sold at Easter: Lidl sales increased by nearly 20 percent last year
Lidl Hungary’s data shows a dynamic expansion in demand for Easter ham: in 2025, sales volume exceeded the previous year by nearly 20 percent. During the holiday season, domestic households...
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Lidl sold nearly 100 million liters of Hungarian milk
Lidl Hungary has been placing special emphasis on supporting Hungarian suppliers, including Hungarian dairy farmers, for years. The supermarket chain sold approximately 99 million liters of ESL and UHT milk...
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Lidl treats employees to a vegan breakfast
To mark the end of Veganuary 2026, Lidl surprised its colleagues at its head office with an inspiring, sustainability-themed breakfast – the company announced this in a LinkedIn post. This...
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I Love Trade Marketing: the logic of the next few years
The theme of this year’s I Love Trade Marketing conference (held around Valentine’s Day for the past 23 years) was trade marketing in the years to come, analysing how trade...
Read moreLidl Expands UEFA Collaboration With Multi-Year Partnership
Lidl has announced a long-term strategic partnership with UEFA, expanding its existing collaboration into a multi-year agreement. The retailer, owned by Schwarz Group, will become both UEFA’s Take Care Nutrition...
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A new LIDL store is being built in Csepel–Királyerdő – a time capsule was placed at the beginning of the investment
The investment, within the framework of which a new, modern LIDL store is being built in Csepel–Királyerdő, on Mély Street, was launched this morning with a ceremonial foundation stone laying...
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Lidl GB Raises Five-Year Food Waste Reduction Target To 70%
Lidl GB has raised its five-year food waste reduction target to 70% by 2030, having exceeded its 2025 goal of 40%. The discounter added that it plans to extend its...
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How Lidl is redefining its Polish store model
Lidl has introduced one of the first full implementations of its new international store concept in Poland. A comparison with a nearby branch opened only weeks earlier shows that this...
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Schwarz Group Gets Approval For Acquisition Of La Cocoș In Romania
Schwarz Group has received approval from the Romanian competition authority to acquire hypercash retailer La Cocoș. With the acquisition, the owner of retailers Lidl and Kaufland aims to expand its...
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Breakfast goes pouch, premium and protein at Lidl Poland
Lidl Poland introduces a new breakfast shelf concept centered on portable formats. Branded pouches and private label snack bars target on-the-go consumption, while premium private label cereal tubes add a...
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How Lidl uses Poland’s new deposit system as a loyalty tool
Lidl’s implementation of Poland’s new deposit-return scheme goes beyond legal compliance. The discounter accepts plastic bottles and cans, including those not yet officially marked. In doing so, it turns a...
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Lidl Magyarország wins Top Employer award once again
Lidl Magyarország can once again boast the “Top Employer” certification in 2026. Every year the internationally recognised Top Employers Institute selects the world’s best employers. What is more, Lidl Magyarország has...
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Lidl is building a new administrative and logistics centre in Straubing
Lidl has begun construction of its new administration and distribution centre in Straubing, Germany, which will replace its current facility. This article is available for reading in Trade magazin 2026/02-03...
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Lidl Netherlands Unveils New Flagship Store Concept
Lidl Netherlands has debuted its latest store concept with the reopening of its flagship supermarket in Huizen. Following an extensive renovation, the store, which is located across from the head...
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Lidl guarantees fairer prices for cocoa farmers
In five European countries, Lidl will convert its entire fixed range of chocolate bars under its own brands to a new Fairtrade Living Wage program. The supermarket will bear the...
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Mere in Lithuania: Rapid growth and a hard discount niche left open by Lidl
As Lidl continues its evolution toward a more supermarket-like proposition, Mere is advancing with a very different hard discount logic. Rapid growth in Lithuania suggests that an ultra-lean, branded, and...
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Lidl Netherlands Aims For 46% Healthy Food Sales By 2030
Lidl Netherlands is aiming for 46% of its food sales to align with the Dutch ‘Wheel of Five’ dietary guideline by 2030. The updated goal, part of the retailer’s healthy...
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Lidl launches campaign with tennis star Steffi Graf
Former tennis champion Steffi Graf is to become the face of Crivit, Lidl’s sports brand. On February 14, a major international campaign will be launched in more than 30 countries...
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Aldi and Lidl cut prices of chocolate products
German discount retailers Aldi and Lidl are lowering prices of chocolate and chocolate-based products, easing pressure on consumers after years of rising costs. Aldi announced on Thursday, January 29 that...
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Hard clearance vs. Brand outlet: A closer look at Lidl’s international non food outlet formats
Non-food is becoming a strategic pillar in Lidl’s store concept. Outlet formats reveal how differently Lidl handles overstock and brand perception. Germany and Czechia illustrate two contrasting paths from clearance...
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Lidl’s digital loyalty program saved Hungarian families more than 22 billion forints
More than half of Lidl’s customers already use the market-leading supermarket chain’s digital loyalty program, Lidl Plus, which saved Hungarian households 22.7 billion forints last year. The data clearly shows...
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Urban discount: How Lidl discounters advance into inner Berlin
Lidl is advancing into the heart of Berlin. Struggling department stores are opening unexpected entry points for the discounter. What does it take for discount retail to work in inner-city...
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Public wages: a store manager at Lidl could earn over a million in 2026
According to the latest job advertisement summary by Világgazdaság, Lidl will continue to offer uniform salaries in several positions in 2026, above the Hungarian retail average: the store manager salary...
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Lidl Hungary won the TOP Employer award again this year
Lidl Hungary can once again boast the “Top Employer” certification in 2026, which confirms the company’s employee-centric operation and continuously improved HR practices. The international recognition is a feedback that...
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Lidl launches Singer sewing machine sale: the star product arrives for under 40 thousand forints
From January 15, Lidl will expand its sale offering with more products related to sewing and creative hobbies, centered on a Singer sewing machine. The legendary brand’s product will be...
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Fresh chicken will be cheaper at Lidl from January: price reductions of up to 24 percent are possible
Lidl Hungary will significantly reduce the prices of several fresh chicken products from January 13. According to the supermarket chain, the measure is part of the January price reduction program,...
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