Tag "kültéri reklám"
Alcampo Launches ‘Innovative’ Advertising Campaign
Spanish hypermarket chain Alcampo has launched an outdoor advertising campaign using real-time data to display dynamic messages based on geographic locations and real-time weather conditions. Developed with Adsmurai and Clear...
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German Outdoor Advertising Market Breaks Records in 2024
In 2024, the German outdoor advertising market surpassed the €3 billion gross revenue mark for the first time, increasing its share of traditional advertising spend to 9.2%, according to the...
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