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Magazine: Predictive analytics can make a promotion successful already in the planning phase
Date: 2019-09-03 07:02:21
What we call multidimensional complexity – a result of the digital revolution – has created a very comfortable situation for consumers: no matter where they are in the world, they...
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Magazine: Chercez la Customer
Date: 2019-05-03 07:03:13
Cherchez la consumerThis year’s first meeting of the Trade Marketing Club was held on 4 April in the BKIK building. Péter Szita was the first speaker who introduced the...
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