Tag "kiterjesztett valóság"
Mirror, mirror: augmented reality in the Rossmann mobile app
Keeping up with the innovations of the digital age and the evolution of technology, Rossmann has introduced a feature in the Rossmann Online Drugstore mobile app that could revolutionise the...
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Innovations – more nuanced ways and preferences
With a record annual inflation rate of 17.6% measured by the Central Statistical Office (KSH), it is understandable that the appeal of private label (PL) products has continued to grow....
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Coca-Cola Launches Limited-Edition Packaging Featuring Marvel Universe Characters
Coca-Cola has launched limited-edition packaging for beverage cans and a new commercial featuring characters from the Marvel Universe. The beverage giant commenced the rollout of Coca-Cola cans featuring Marvel Universe...
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Walmart Details Its Latest Tech Tools
Its “adaptive retail” strategy includes AR, AI and drones Walmart (Bentonville, Ark.) has unveiled some of the latest technologies it’s using to deliver a new type of commerce – what...
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Anyone can have their own virtual forest with the WWF mobile application
With the ÉnErdőm mobile application developed by WWF Hungary, anyone can create their own virtual forest and try forestry solutions that help the forest’s resilience, as well as learn about...
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Retailers in the metaverse
Deloitte’s experts have studied what can influence the expansion of retail trade in the metaverse. At the moment there are several factors that hinder the large-scale use of the metaverse,...
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PLMA-news: Digital perils and opportunities in retail
Retail chains need cyber security Last year several retail chains were attacked by hackers, for instance Coop Sweden was forced to close 800 stores for days in July, because cash...
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Mielizia Introduces Augmented Reality In Food Packaging
Italian honey brand Mielizia has introduced augmented reality in its product packaging to create an engaging shopping experience. The innovative packaging aims to offer details on the supply chain, beekeepers...
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Most consumers excited about AR product interaction
A good majority, 85%, of U.S. consumers are excited about augmented reality as a way to interact with products and another 85% are at least somewhat likely to choose a...
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Retailers now able to offer virtual visualization solutions in-store
Leading augmented reality (AR) and 3D creative platform Poplar Studio has partnered with Raydiant, the leading experience platform offering plug-and-play digital signage solutions, that enhance and transform the in-store experience...
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Gamified promotion to boost foot traffic
PetSmart the pet supplies, accessories and products retailer is campaigning on Snapchat using a quiz promoting reptiles and using an augmented reality (AR) lens. One of the principal features...
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Coop Sweden Tests AR Game For Better Shopping Experience
Coop Sweden has announced that it is conducting a pilot test of an augmented reality (AR) game that aims to make shopping playful and exciting for families. The app has...
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Omni-marketing from Australia
The POPAI and Shop! * chapters are watching each other on all five continents. This time we got a summary of omni-channel experience in retail and in the FMCG sector....
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Casino Group: new concept store in Paris
Casino Group opened a new concept store on the Champs-Elysées in Paris, called ‘Le4Casino’. Casino’s own brands, organic and vegan products are waiting for shoppers. Visitors to the store will...
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Augmented reality in retail
Kosárérték.hu Magazin has analysed how augmented reality (AR) and virtual reality (VR) can be used in retail. According to Ákos Ződi, the owner of Szeged-based company CreatIT Solutions, in the...
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Magazine: One reality isn’t enough
For traditional channels of retail adaptation can ensure that they keep their position in the new digital world. Every year the Euromoney Institutional Investor Thought Leadership (EY) prepares the EY...
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(HU) Alkalmazott kiterjesztett valóság a DS Smith Packaging budapesti PackRight Centerében
Sorry, this entry is only available in HU....
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Shoppers want to be rewarded
In the competition for customers it isn’t enough anymore if retail chains communicate the good prices they offer. FMCG retail is in an orientation phase at the moment all over...
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