Tag "karácsony"
Hungarians are spending 26 percent more on Christmas this year
Hungarians are planning to spend an average of 129,000 forints on holiday expenses this year, while those who give gifts are thinking in a frame of 46,000 forints. The majority...
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The growing trend has been broken: Hungarians plan to spend the same amount on Christmas this year as last year
This year, Hungarians are expected to spend the same amount at Christmas compared to last year, according to a recent, national, representative study. According to the results, the proportion of...
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Artisanal parlor sugar has never been so expensive – a box can cost up to 31 thousand forints
Although Christmas is still far away, holiday sweets have already taken their first hit on wallets. Pénzcentrum has learned that the price of artisanal sweets has risen again in the...
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DPD is preparing for a package tsunami: up to 50% growth expected in December
DPD Hungary is ready for the busiest time of the year: new depots, electric trucks and digital developments help with Christmas deliveries. As the first Christmas lights appear, the most...
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Shopper-friendly opening hours during the holidays: all ALDI stores will be open until noon on December 24th
ALDI stores will be open until noon on December 24 and until 4 p.m. on December 31, in line with customer needs and the interests of its employees. On both...
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Christmas Sweets in Germany See Price Hikes
In 2025, the prices of Christmas sweets in Germany have risen significantly. According to data from the price comparison app Smhaggle, chocolate Santas are up to 25% more expensive, while...
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Lidl stores will be closed on December 24th this year as well
Lidl Hungary continues its pioneering initiative launched in 2023, according to which its stores will be closed nationwide on December 24, Christmas Eve. The aim of the decision is for...
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MIZO Coffee Selection – Cinnamon Roll latte
Make Christmas preparations even more special with our limited edition new product! The sweet and spicy Cinnamon Roll latte is bringing you the taste of cinnamon roll and it will...
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Black Friday and Christmas are coming, the rush for loans may begin
The Black Friday and Christmas sales season began in stores at the beginning of November, which will also benefit the demand for personal loans and loans for purchasing goods –...
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Weak average walnut harvest: Hungary may need imported walnuts by Christmas
The 2025 walnut harvest fell short of last year’s level, so imported walnuts may be necessary by the end of the year to meet domestic demand, the Agrárszektor announced, based...
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This is what the Christmas fishing season will be like
According to the Hungarian Aquaculture and Fisheries Interprofessional Organization (MA HAL), despite the economic difficulties caused by drought and rising costs, domestic fish farmers ensure that consumers have high-quality domestic...
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In tune with the Christmas season: this is how online consumers in the region shop
The first autumn leaves have barely fallen, and the e-commerce sector is already preparing for the most important period, the end-of-year Christmas rush. The fourth quarter continues to be the...
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Sustainable holiday: The Body Shop gifts in fair trade packaging
The Body Shop’s mission is to build a greener, more conscious future for the beauty industry. The brand aims to become the first choice for those who value sustainability and...
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There are hardly any places left for Christmas and New Year’s Eve trips
Christmas and New Year’s Eve trips are already almost fully booked at Hungarian travel agencies. According to Tamás Zsebők, head of Z(s)EPPELIN Travel Agency, the nearby Advent markets – Vienna,...
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PwC: Average holiday spend set to drop 5% this year — biggest decline in five years
Cost concerns will be front and center this holiday season as many shoppers — particularly those belonging to Gen Z — pull back their spending amid economic uncertainty and rising...
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Szamos Christmas crackers with Erős Pista hot pepper 150 g
For those who enjoy unique flavours, the flavour of Szamos marzipan Christmas candy is complemented by Univer Erős Pista hot pepper powder. Hot pepper and almond Christmas candy dipped in...
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Shrinking candy bars: smaller packages await customers this Christmas
This holiday season, shoppers will find smaller package sizes for several well-known Christmas candy brands on store shelves. The shrinkage is mainly due to the rising global prices of cocoa...
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Brands under the Christmas tree
This article is available for reading in Trade magazin 2025/8-9. Linda Takács, head of beauty and personal care at Unilever Magyarország Kft. cites NIQ data to tell: in the 2024...
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The flavours of Christmas
The spice market is showing steady growth, mainly due to continued demand for home cooking and the strengthening of the grilling and BBQ season. This article is available for reading...
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Christmas starts in the kitchen
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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Bejgli in the basket: exploring Hungarian Christmas traditions
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Christmas 2025: we start earlier, spend consciously and choose using AI
Just like in last year, consumers remained cautious about spending in the first half of 2025 and tended to wait and see. This article is available for reading in Trade...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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German Gingerbread Makers Begin Christmas Production in Summer
In Germany, the festive spirit arrives early: gingerbread producers have already kicked off their Christmas baking more than three months before Advent. At Lebkuchen Schmidt in Nuremberg, production lines run...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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Bank360: The population saved rather than spent before Christmas
Before the holidays, household bank accounts and securities accounts were still well-funded, and it did not seem at all that the Christmas shopping that started in November had sucked money...
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We spent nearly one hundred thousand forints on food during the holiday season
Christmas preparations determined the turnover of the Kifli.hu online supermarket in December 2024. The demand for home baking, premium products and special holiday dishes was outstanding, but the purchase frequency...
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Master Good, Nestlé Hungária, Tesco Hungary are this year’s winners
This year, Trade Magazine announced the Christmas TV Ads 2024 – Audience Choice Award contest for the second time. The competition received 11 entries this year, which were judged by...
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