Tag "karácsony"
Szamos Christmas crackers with Erős Pista hot pepper 150 g
Date: 2025-08-26 14:02:52
For those who enjoy unique flavours, the flavour of Szamos marzipan Christmas candy is complemented by Univer Erős Pista hot pepper powder. Hot pepper and almond Christmas candy dipped in...
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Business gift as a strategic tool
Date: 2025-08-26 10:56:00
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Brands under the Christmas tree
Date: 2025-08-26 10:04:11
This article is available for reading in Trade magazin 2025/8-9. Linda Takács, head of beauty and personal care at Unilever Magyarország Kft. cites NIQ data to tell: in the 2024...
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The flavours of Christmas
Date: 2025-08-26 09:39:38
The spice market is showing steady growth, mainly due to continued demand for home cooking and the strengthening of the grilling and BBQ season. This article is available for reading...
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Christmas starts in the kitchen
Date: 2025-08-26 09:21:27
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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Chocolates at the starting line
Date: 2025-08-26 08:28:51
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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Bejgli in the basket: exploring Hungarian Christmas traditions
Date: 2025-08-26 08:01:39
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Christmas 2025: we start earlier, spend consciously and choose using AI
Date: 2025-08-26 07:48:09
Just like in last year, consumers remained cautious about spending in the first half of 2025 and tended to wait and see. This article is available for reading in Trade...
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German Gingerbread Makers Begin Christmas Production in Summer
Date: 2025-08-19 09:23:53
In Germany, the festive spirit arrives early: gingerbread producers have already kicked off their Christmas baking more than three months before Advent. At Lebkuchen Schmidt in Nuremberg, production lines run...
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Last year AI made sure the Christmas shopping experience was a happy one
Date: 2025-03-18 10:51:32
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
Date: 2025-02-27 12:16:10
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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Bank360: The population saved rather than spent before Christmas
Date: 2025-01-14 11:25:35
Before the holidays, household bank accounts and securities accounts were still well-funded, and it did not seem at all that the Christmas shopping that started in November had sucked money...
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We spent nearly one hundred thousand forints on food during the holiday season
Date: 2025-01-10 13:24:20
Christmas preparations determined the turnover of the Kifli.hu online supermarket in December 2024. The demand for home baking, premium products and special holiday dishes was outstanding, but the purchase frequency...
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Master Good, Nestlé Hungária, Tesco Hungary are this year’s winners
Date: 2024-12-19 23:59:31
This year, Trade Magazine announced the Christmas TV Ads 2024 – Audience Choice Award contest for the second time. The competition received 11 entries this year, which were judged by...
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This year’s Adni Öröm! Christmas fundraising campaign helps people in need with more than 223 tons of food
Date: 2024-12-19 11:58:54
More than 26 thousand packages will reach people in need before Christmas as a result of the Hungarian Maltese Charity Service and SPAR Hungary’s Adni Öröm! campaign. Customers of SPAR...
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Everything from one place: Auchan is also worth going to for Christmas gifts
Date: 2024-12-19 11:47:20
At the end of the year, we not only buy more than usual, but those who can also try to brighten up the holiday with something special. Auchan offers a...
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Christmas spirit even during the preparations: Zewa tips
Date: 2024-12-19 11:31:08
A holiday is truly a holiday when it shines – that is, when the home is clean, beautiful and homely, and of course when we don’t have to work so...
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DélKertész: be conscious at Christmas too! – Tips for a vitamin-rich holiday menu
Date: 2024-12-19 11:20:46
During the Christmas season, food plays a prominent role at family gatherings. Although the emphasis is often on traditional dishes rich in meat, it is important that vegetables also have...
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Christmas will be tighter for many
Date: 2024-12-18 12:19:27
The gross financial assets of the Hungarian population reached 106 thousand billion forints in the third quarter of 2024. The revaluation of investment certificates and listed shares also played a...
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Hungarian shoppers no longer wait until the last minute to do their Christmas shopping,
Date: 2024-12-18 12:08:52
Hungarian shoppers are no longer waiting until the last minute to start their Christmas shopping, many start buying gifts in November – shows Etele Plaza’s online research. Most spend 5-10...
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Coca-Cola’s iconic Christmas truck arrives
Date: 2024-12-18 12:04:04
The iconic Coca-Cola truck is also rolling into Hungary this year. The tour started in London to travel through several countries to create a festive atmosphere around the world. On...
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Christmas rush: MOHU prepares for the holiday season with increased capacity
Date: 2024-12-18 11:41:42
During the end-of-year holiday season, not only does the gift-buying fever and family preparations intensify, but the amount of returned beverage bottles also increases significantly. To address this, MOHU, a...
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The Santa Claus Factory will close its doors soon
Date: 2024-12-18 11:17:36
The Santa Claus Factory will soon close its doors. Those who would like to donate have until 8:00 p.m. on December 21st to do so. Endre Zsolnai, the organizer of...
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HungaroControl: Traffic increases by 6 percent during the holidays
Date: 2024-12-18 09:40:03
According to the preliminary estimate of the Hungarian air navigation service provider, traffic will be 6 percent stronger in the two weeks before Christmas compared to the same period last...
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Target launches generative AI gift finder
Date: 2024-12-18 09:30:48
The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations. Target on Friday (December 6) debuted its Bullseye Gift Finder, a generative AI-driven product...
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These will be the best Christmas gifts of 2024 on eMAG
Date: 2024-12-17 12:20:35
As the holiday season approaches, eMAG has revealed this year’s most popular products, offering insight into what shoppers are adding to their carts. The latest data shows that practical and...
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K&H: young people spend an average of 49 thousand forints on Christmas gifts
Date: 2024-12-17 12:16:39
Similar to previous years, 84 percent of young people plan to buy gifts this year, spending an average of 49 thousand forints on them, compared to 40 thousand forints last...
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Budapest and Eger lead the list of Christmas destinations among domestic travelers
Date: 2024-12-17 11:53:54
According to pre-booking data from Szallas.hu, Budapest and Eger remain the most popular domestic destinations for Christmas, similar to last year’s trends. Most people booked accommodation for two people and...
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Baptist Charity Service: Needy families receive 24 million forints in donations with the help of Lidl
Date: 2024-12-17 11:45:25
Thanks to Lidl customers, families in need will receive nearly 24 million forints in donations – the Baptist Charity Service announced in a statement. In two weeks, 15.5 million forints...
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Kifli.hu stably fulfills over two hundred thousand orders per month
Date: 2024-12-16 11:42:39
Kifli.hu couriers deliver orders to more than 11,000 addresses per day during the peak of this year’s Christmas season. The number of orders placed in the online supermarket rose to...
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