Tag "karácsony"
PwC: Average holiday spend set to drop 5% this year — biggest decline in five years
Cost concerns will be front and center this holiday season as many shoppers — particularly those belonging to Gen Z — pull back their spending amid economic uncertainty and rising...
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Szamos Christmas crackers with Erős Pista hot pepper 150 g
For those who enjoy unique flavours, the flavour of Szamos marzipan Christmas candy is complemented by Univer Erős Pista hot pepper powder. Hot pepper and almond Christmas candy dipped in...
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Shrinking candy bars: smaller packages await customers this Christmas
This holiday season, shoppers will find smaller package sizes for several well-known Christmas candy brands on store shelves. The shrinkage is mainly due to the rising global prices of cocoa...
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Brands under the Christmas tree
This article is available for reading in Trade magazin 2025/8-9. Linda Takács, head of beauty and personal care at Unilever Magyarország Kft. cites NIQ data to tell: in the 2024...
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The flavours of Christmas
The spice market is showing steady growth, mainly due to continued demand for home cooking and the strengthening of the grilling and BBQ season. This article is available for reading...
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Christmas starts in the kitchen
In the Christmas period the time spent in the kitchen is more and more important. This article is available for reading in Trade magazin 2025/8-9. Food manufacturers and retailers aren’t...
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Bejgli in the basket: exploring Hungarian Christmas traditions
In our representative online survey of 1,000 people, we sought to find out how Hungarians celebrate Christmas, what they spend the most on and when they start preparing for the...
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Christmas 2025: we start earlier, spend consciously and choose using AI
Just like in last year, consumers remained cautious about spending in the first half of 2025 and tended to wait and see. This article is available for reading in Trade...
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Business gift as a strategic tool
Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...
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Chocolates at the starting line
Last Christmas was marked by dynamically rising prices: sales of seasonal sweets stagnated in value and fell sharply in volume during the holiday season. This article is available for reading...
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German Gingerbread Makers Begin Christmas Production in Summer
In Germany, the festive spirit arrives early: gingerbread producers have already kicked off their Christmas baking more than three months before Advent. At Lebkuchen Schmidt in Nuremberg, production lines run...
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Last year AI made sure the Christmas shopping experience was a happy one
AI helped consumers to spend smarter last Christmas. According to the Post-2024 Holiday Shopping Survey by Talkdesk, 72% of respondents believe AI has helped them to save money by making...
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Intimacy, smiles, marketing – the best Christmas ads of 2024
For the second time in 2024, Trade magazin organised the Christmas TV Ads – Viewer’s Choice Awards competition. There were 11 entries and the public vote was open from 12...
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Bank360: The population saved rather than spent before Christmas
Before the holidays, household bank accounts and securities accounts were still well-funded, and it did not seem at all that the Christmas shopping that started in November had sucked money...
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We spent nearly one hundred thousand forints on food during the holiday season
Christmas preparations determined the turnover of the Kifli.hu online supermarket in December 2024. The demand for home baking, premium products and special holiday dishes was outstanding, but the purchase frequency...
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Master Good, Nestlé Hungária, Tesco Hungary are this year’s winners
This year, Trade Magazine announced the Christmas TV Ads 2024 – Audience Choice Award contest for the second time. The competition received 11 entries this year, which were judged by...
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This year’s Adni Öröm! Christmas fundraising campaign helps people in need with more than 223 tons of food
More than 26 thousand packages will reach people in need before Christmas as a result of the Hungarian Maltese Charity Service and SPAR Hungary’s Adni Öröm! campaign. Customers of SPAR...
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Everything from one place: Auchan is also worth going to for Christmas gifts
At the end of the year, we not only buy more than usual, but those who can also try to brighten up the holiday with something special. Auchan offers a...
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Christmas spirit even during the preparations: Zewa tips
A holiday is truly a holiday when it shines – that is, when the home is clean, beautiful and homely, and of course when we don’t have to work so...
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DélKertész: be conscious at Christmas too! – Tips for a vitamin-rich holiday menu
During the Christmas season, food plays a prominent role at family gatherings. Although the emphasis is often on traditional dishes rich in meat, it is important that vegetables also have...
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Christmas will be tighter for many
The gross financial assets of the Hungarian population reached 106 thousand billion forints in the third quarter of 2024. The revaluation of investment certificates and listed shares also played a...
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Hungarian shoppers no longer wait until the last minute to do their Christmas shopping,
Hungarian shoppers are no longer waiting until the last minute to start their Christmas shopping, many start buying gifts in November – shows Etele Plaza’s online research. Most spend 5-10...
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Coca-Cola’s iconic Christmas truck arrives
The iconic Coca-Cola truck is also rolling into Hungary this year. The tour started in London to travel through several countries to create a festive atmosphere around the world. On...
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Christmas rush: MOHU prepares for the holiday season with increased capacity
During the end-of-year holiday season, not only does the gift-buying fever and family preparations intensify, but the amount of returned beverage bottles also increases significantly. To address this, MOHU, a...
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The Santa Claus Factory will close its doors soon
The Santa Claus Factory will soon close its doors. Those who would like to donate have until 8:00 p.m. on December 21st to do so. Endre Zsolnai, the organizer of...
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HungaroControl: Traffic increases by 6 percent during the holidays
According to the preliminary estimate of the Hungarian air navigation service provider, traffic will be 6 percent stronger in the two weeks before Christmas compared to the same period last...
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Target launches generative AI gift finder
The Bullseye Gift Finder debuted with a focus on toys and provides shoppers with personalized product recommendations. Target on Friday (December 6) debuted its Bullseye Gift Finder, a generative AI-driven product...
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These will be the best Christmas gifts of 2024 on eMAG
As the holiday season approaches, eMAG has revealed this year’s most popular products, offering insight into what shoppers are adding to their carts. The latest data shows that practical and...
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K&H: young people spend an average of 49 thousand forints on Christmas gifts
Similar to previous years, 84 percent of young people plan to buy gifts this year, spending an average of 49 thousand forints on them, compared to 40 thousand forints last...
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Budapest and Eger lead the list of Christmas destinations among domestic travelers
According to pre-booking data from Szallas.hu, Budapest and Eger remain the most popular domestic destinations for Christmas, similar to last year’s trends. Most people booked accommodation for two people and...
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