Tag "influenszer marketing"

Is the time of celebrities over? This is how customer behavior will change in 2024

Is the time of celebrities over? This is how customer behavior will change in 2024
Date: 2024-06-12 13:18:44

Consumers are becoming more and more aware, and they are less affected by traditional purchase promotion advertisements. Celebrities are also starting to lose their ability to influence, even opinion leaders...

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Hungarians write the future of video content production: the RECnGO software company cooperates with the Chinese market-leading hardware manufacturer

Hungarians write the future of video content production: the RECnGO software company cooperates with the Chinese market-leading hardware manufacturer
Date: 2024-06-05 10:44:06

RECnGO’s name is now known to almost everyone who is involved in the production of quality video materials, whether as a hobby or at a professional level: the Hungarian startup’s...

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GVH is acting on behalf of consumers following popular flu remedies

GVH is acting on behalf of consumers following popular flu remedies
Date: 2024-05-21 12:17:26

It is in the fundamental interest of consumers who follow popular domestic flu products to be clearly informed about the advertising nature of individual content. The Economic Competition Authority (GVH)...

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There is quite a bit of chaos in the advertising of flu products across Europe

There is quite a bit of chaos in the advertising of flu products across Europe
Date: 2024-02-14 12:15:13

The Economic Competition Authority also took part in the joint investigation of the European Commission and the Consumer Protection Cooperation Network (CPC) of the member states’ authorities, which reviewed the...

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88% Of Consumers Have Purchased Products Based On Influencer Recommendations

88% Of Consumers Have Purchased Products Based On Influencer Recommendations
Date: 2023-12-01 09:14:09

A study by creator marketing platform Vamp has found that 88% of consumers say that they have purchased something based on an influencer recommendation in the past six months, with...

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Here is the latest broadcast of the GVH Podcast

Here is the latest broadcast of the GVH Podcast
Date: 2023-08-15 13:16:57

What rules do influencers, or opinion leaders in Hungarian, have to comply with? Who is responsible if the influencer does not display the ad clearly? Those who listen to the...

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Gyermelyi launches a cooking competition with influencers

Gyermelyi launches a cooking competition with influencers
Date: 2022-11-24 11:26:45

The influencer cooking competition called Recipe Roulette, which started on November 10, can be viewed on Gyermelyi’s YouTube channel and website. In the online series, for 4 weeks, the influencers...

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GVH has renewed its information on the influencer marketing

GVH has renewed its information on the influencer marketing
Date: 2022-11-10 11:32:51

The Economic Competition Authority (GVH) has updated its information on influencer marketing in order to help market players with up-to-date practical advice in developing their law-abiding behavior, while also underlining...

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