influenszer - Trademagazin

Is the time of celebrities over? This is how customer behavior will change in 2024
Date: 2024-06-12 13:18:44

Consumers are becoming more and more aware, and they are less affected by traditional purchase promotion advertisements. Celebrities are also starting to lose their ability to influence, even opinion leaders...

SPAR deploys a virtual influencer in Slovenia
Date: 2024-01-11 11:44:46

SPAR Slovenia presented its latest initiative, Sara, a virtual influencer created with the help of artificial intelligence. According to news reported by ESM, the company hopes Sara will use social...

TikTok Tops For Social Media-Based Shopping, Study Finds
Date: 2023-03-02 09:41:30

Livestream shopping on social media has gained popularity since the COVID-19 pandemic, blending engaging content with an option to purchase products, and indeed many analysts are predicting that ‘social commerce’...

The Economic Competition Authority has noticed influencer marketing, new rules are coming!
Date: 2022-09-05 11:16:31

In the fall, the Economic Competition Authority (GVH) will publish the information on the marketing of the new influencer, which will give opinion leaders much more detailed guidelines for legal...

Live collaborations and clever hashtags can bring success
Date: 2022-03-02 09:23:08

While the latest figures from January 2022 show that more than 4.6 billion people have social media profiles – nearly 60% of the world’s population – there is growing potential...

K&H: caution is warranted, but there are options for savers
Date: 2021-10-27 09:46:14

Inflation has accelerated and the base rate has entered an upward trajectory, which also affects the investment market, according to an event of K&H’s investor club in Budapest. According to...

Aldi introduces first TikTok campaign
Date: 2021-10-06 18:12:25

Aldi Nord and Aldi Süd have debuted with their first campaign on social media platform TikTok, with the groups teaming up with a number of influencers – who have nearly...

Survey: Influencers have little influence on consumer trust
Date: 2021-04-23 08:50:43

Retailers looking to build brand trust with consumers should focus on the experience they provide, rather than celebrity endorsements. According to a new survey of 522 U.S. online shoppers from...

Coca-Cola wonders in the past and in fantasy
Date: 2021-03-29 11:03:56

Coca-Cola launched a multichannel campaign for its flavored colas in the U.S. that includes TV commercials and a social influencer push. Memorable sport moments and half-human creatures promote the flavour variants. Europe...

Aldi Süd joins forces with vegan influencer
Date: 2021-03-16 14:21:39

Aldi Süd has started working with vegan influencer Philipp Steuer. Steuer will promote a vegan lifestyle using Aldi Süd products. The move forms part of the retailer’s efforts to encourage younger...

Magazine: The forgiver and the punisher – generational differences that manifest in shopping
Date: 2020-09-01 07:21:27

Clinical psychologist and psychoanalyst Annamária Tari specialises in studying generations, and she is an expert on generations Y, Z and Alpha. She has been researching emotional life and personality change...

Magazine: Parliamentary reckoning
Date: 2019-10-08 07:58:06

The Business Days conference has become ‘the’ conference of the trade by now, a real ‘PRIME EVENT BRAND’ of the Hungarian FMCG sector. It is needless to say that this status...

Is the time of celebrities over? This is how customer behavior will change in 2024 Date: 2024-06-12 13:18:44

SPAR deploys a virtual influencer in Slovenia Date: 2024-01-11 11:44:46

TikTok Tops For Social Media-Based Shopping, Study Finds Date: 2023-03-02 09:41:30

The Economic Competition Authority has noticed influencer marketing, new rules are coming! Date: 2022-09-05 11:16:31

Live collaborations and clever hashtags can bring success Date: 2022-03-02 09:23:08

K&H: caution is warranted, but there are options for savers Date: 2021-10-27 09:46:14

Aldi introduces first TikTok campaign Date: 2021-10-06 18:12:25

Survey: Influencers have little influence on consumer trust Date: 2021-04-23 08:50:43

Coca-Cola wonders in the past and in fantasy Date: 2021-03-29 11:03:56

Aldi Süd joins forces with vegan influencer Date: 2021-03-16 14:21:39

Magazine: The forgiver and the punisher – generational differences that manifest in shopping Date: 2020-09-01 07:21:27

Magazine: Parliamentary reckoning Date: 2019-10-08 07:58:06