Tag "Impetus Research"

Threat or opportunity?

Threat or opportunity?
Date: 2024-06-04 11:39:08

Commissioned by Bizalmi Kör and RSM Tax Advisory and Financial Services, a survey has been conducted by the Equilibrium Institute and Impetus Research on the worries and expectations of business...

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Business Days 2021 – The 8th wonder of the world (Part 2)

Business Days 2021 – The 8th wonder of the world (Part 2)
Date: 2021-12-15 10:22:49

Nearly 800 participants turned up to discuss the 8th wonder of the world – the restart of the sector – during the 5 five days of the Business Days conference,...

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2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk

2020: The year when Hungarian consumers were forced to step on the digital moving sidewalk
Date: 2021-03-16 16:01:30

2020 increased the proportion of consumers who are shopping online – and this is also true for FMCG shopping. Which factors were the driving forces behind this trend? It became...

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Business Days 2020 – Our conference wasn’t cancelled…Vol. 3

Business Days 2020 – Our conference wasn’t cancelled…Vol. 3
Date: 2020-12-08 09:51:41

On Thursday morning Bálint Zsinkó, a member of the Chain Bridge Club and Zoltán Fekete, secretary general of Branded Goods Association Hungary were the moderators. Governments and rooms for manoeuvre...

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Brand-building is of greater importance than ever

Brand-building is of greater importance than ever
Date: 2020-11-27 10:32:04

In lack of continuous communication, awareness of a brand may easily diminish. Only brands that keep building themselves can be a success on the long run. Superbrands Programme remains committed...

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Advertising: United they stand

Advertising: United they stand
Date: 2020-11-10 20:17:59

Atmedia has done a comprehensive survey on how campaigns in different channels of media influence product sales in the FMCG market. In this sector about 90 percent of advertising budgets...

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Business Dinner 2020: ‘It is unlikely that we will have to step on the brake this hard again’

Business Dinner 2020: ‘It is unlikely that we will have to step on the brake this hard again’
Date: 2020-08-10 08:53:04

Trade magazin’s traditional end-of-May Business Dinner was organised online this year. The participants were Dr Zsolt Feldman – state secretary of the Ministry of Agriculture, András Báldi PhD – scientific...

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Agriculture and the food economy – the challenges ahead in the short and long term

Agriculture and the food economy – the challenges ahead in the short and long term
Date: 2020-05-13 16:02:55

May 28, 2020 17: 00-20: 30 For the first time this year, we will be holding our Business Dinner FMCG Leadership Forum, held almost every last Thursday in May, online...

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