Tag "Ico Zrt."

Business gift as a strategic tool

Changes in the economic environment, more cost-sensitive operations and the rise of value-focused communication have brought new approaches to promotional gifting. This article is available for reading in Trade magazin...

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The Christmas season might improve business results

Judit Bresák-Varga, Promix Gifts Kft.’s sales manager reported to us that the COVID-19 and the restrictions that ensued caused a considerable decline in promotional gift sales. On average the industry...

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Trend-driven stationery category

According to Ico Zrt.’s modern trade director Tünde Sztankovicsné Kiss, stationery and office supplies sales increased thanks to the country’s improving economic situation. From Ico Zrt.’s business lines retail performed...

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