Tag "hűségkártya"

Controversy has erupted over Tesco’s CEO’s proposal regarding loyalty card data

Ken Murphy, CEO of Tesco, has sparked a lively debate in the UK with his new proposal to use loyalty card data. According to an article in The Telegraph, Murphy...

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Tesco supported pensioners with HUF 2.6 billion and it is not stopping there

Since April 2022, Tesco has supported pensioners with around HUF 2.6 billion with its pensioner Tuesday promotion, in the framework of which customers with a pensioner’s card and loyalty card...

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RetailZoom: A vásárlói hűség a mentőöv az inflációs válság idején

A RetailZoom ügyvezető igazgatója, Andreas Christou a Business Daysen elhangzott idei prezentációjában a már megszokott piaci áttekintésen túl a résztvevők fókuszát tágítani igyekezvén a számok és trendek mellett arról is...

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Hungarian-owned retail chains: growing gap between Budapest and the rest of the country

This article is available for reading in Trade magazin 2023/6-7.   Growing gap between Budapest and the country Andreas Christou, managing director of RetailZoom gave a presentation on the market...

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New week, new discounts at Tesco

Tesco is raising the stakes again in terms of available discounts. Between June 8 and 11, thanks to the tripling coupon in the Clubcard application, three times Clubcard points will...

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Carrefour to trial subscription service

Until the end of the year Carrefour is testing a subscription service called Carrefour +, which allows customers to benefit from a 15-percent discount on products. The service costs EUR...

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Magazine: Last year’s best promotions rewarded again

On 29 April Trade magazin organised the ‘Most successful promotion of the year’ contest’s award ceremony and conference day for the 13th time this year. FMCG promotion campaigns entered the...

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Retailers in 2021: Online presence in offline stores

In 2021 most shoppers still visit physical stores because they want to ‘experience’ the product. They want to see it, hold it in their hands and try it before spending...

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Reusable bamboo coffee cup doubles as mobile loyalty card

The UK’s Panda Packaging team have created a fun, easy way for customers to earn rewards from brands, while also reducing plastic waste. Panda Packaging’s reusable bamboo cups include an...

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Lidl Belgium Introduces Digital Loyalty Card

Lidl Belgium has announced that it has rolled out its first customer loyalty card through the Lidl Plus app. The loyalty programme will allow shoppers to receive their cash register...

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Tesco battles discounters with paid-for loyalty card

Tesco becomes the first major British supermarket group to offer a subscription customer loyalty scheme. This serves as a weapon in its fight against German-owned discounters. No less than 19...

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S Group informs shoppers about their buying habits

S Group, Finland’s largest retailer, gave customers access to their shopping history. S Group has been collecting detailed shopping data for years through its popular loyalty card, which is owned...

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